More Than Just Eyelashes: Eyelash Salon with 80% Repeat Rate Launches New 'Eyebrow Menu'

■ Release Summary

vlicil Odoriba, an eyelash salon in Totsuka Ward, Yokohama (operated by Lemon Dot Co., Ltd. / Grade Group Co., Ltd.), began offering new 'Eyebrow Waxing' and 'Eyebrow Trimming' services in February 2026. By adding these to their existing eyelash perm and extension services, the salon has established a 'Total Eye Beauty' system where customers can receive comprehensive care for both eyelashes and eyebrows in one stop.

Simultaneously, the salon is running a 'U24 Student Discount' campaign (until mid-April), offering 500 yen off all menus for students aged 24 and under, aiming to help students make a great first impression as they start their new lives.

■ Background: 'Many Eyelash Customers Neglect Their Eyebrows'

vlicil serves approximately 280 customers per month with an 80% repeat rate, significantly higher than the industry average (around 50-60% in urban areas).

Through daily consultations, the staff noticed that many customers who meticulously care for their eyelashes still rely on self-grooming for their eyebrows. Despite eyelashes and eyebrows being a 'paired set' that defines the impression of the eyes, the concept of having eyebrows professionally groomed has not yet fully permeated the market.

With the staff's technical skills matured and eyelash services stabilized, the team decided to introduce these new services to meet the growing demand for professional eyebrow care.

■ New Menu Overview

■ U24 Student Discount