More Than Just Eyelashes: Eyelash Salon with 80% Repeat Rate Launches New 'Eyebrow Menu'

■ Release Summary

vlicil Odoriba, an eyelash salon in Totsuka Ward, Yokohama (operated by Lemon Dot Co., Ltd. / Grade Group Co., Ltd.), launched new 'Eyebrow Waxing' and 'Eyebrow Trimming' services in February 2026. By adding these to their existing eyelash perm and extension offerings, the salon has established a 'Total Eye Beauty' system where clients can receive both eyelash and eyebrow treatments in one stop.

Simultaneously, the salon is running a 'U24 Student Discount' campaign, offering 500 yen off all menus for students aged 24 and under (until mid-April). The service aims to be the first step for students entering a new phase of life to change their first impressions.

■ Background: 'Surprisingly, Eyelash Clients Often Neglect Their Eyebrows'

vlicil provides eyelash services to approximately 280 clients per month and boasts an 80% repeat rate, significantly higher than the industry average (around 50-60% in urban areas).

Through daily operations, the staff noticed that many clients who carefully maintain their eyelashes still rely on self-grooming for their eyebrows. Despite eyelashes and eyebrows being a 'paired set' that defines the impression of the eyes, the concept of having eyebrows professionally groomed has not yet fully permeated the market.

With the staff's technical skills matured and eyelash services stabilized, the introduction of the new menu was driven by staff members eager to take the next step in their professional development.

■ New Menu Overview

■ U24 Student Discount