Model chata with 160k Followers Produces Shibuya Hikarie Runway Linked with Book Launch, 'Flower Blooming' Expression Project Becomes a Hot Topic
Model and writer chata, who has 160,000 social media followers, produced the runway event 'Hana - Blooming' at Shibuya Hikarie on April 12, 2026. Linked with her new book launch, the project provided a new stage for self-expression supported by corporate sponsorships.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 12:44 (98h 12m after Collected)
JAPAN Bikatsu FESTA
Performance: Hana - Blooming -
Stage Producer: chata
The day when feelings that survived the winter bloomed right here.
■ Lead text (Short ver. for PR TIMES)
On April 12, 2026, the runway project 'Hana - Blooming -' was held at Shibuya Hikarie Hall A. This project was planned and partially directed by chata, a writer and expression producer with approximately 160,000 total SNS followers. As an expressive activity that spans across book publishing, social media, and the stage, the runway expressed the efforts and challenges of each model by likening them to the 'blooming of flowers'.
■ Overview (Lead text)
On April 12, 2026, the runway project 'Hana - Blooming -' was showcased at an event stage held at Shibuya Hikarie Hall A. The planning and partial direction of this runway were handled by chata, a writer and expression producer with around 160,000 total SNS followers, who also works as a photographic model.
With corporate sponsorships and cooperation from a creative community, this project was realized as a stage that overlaps the efforts and challenges of each performer with the 'blooming of flowers'. It became a runway project gathering diverse expressers as a new venue for self-expression in the social media era.
Stage Producer chata
Model | Writer | Stage Producer chata
160,000 followers | Book released on April 10📕
Model and writer active on SNS
Instagram 52k / TikTok 101k / Threads 10k
Started as a bridal model → currently active freelance
Numerous media appearances and awards
Hikarie Runway Production Producer
■ Main Text
On April 10, 2026, the book 'Behind the Cute' was published by Seseragi Publishing Co., Ltd. On April 12, 2026, shortly after the book's release, the runway project 'Hana - Blooming -' was showcased on the stage of the 'JAPAN Bikatsu FESTA' event held at Shibuya Hikarie Hall A.
This stage is an expressive runway structured around the theme of 'the moment you bloom in your own way', regardless of age or experience. Participating models underwent individual lessons to prepare for the actual performance, and the stage was planned as a platform to express their accumulated efforts and backgrounds, likening them to the 'blooming of flowers'.
Planning and partial direction for this runway were handled by chata, a writer and expression producer who also works as a photographic model. The stage was structured around the theme of expressing that very moment: 'The feelings that survived the winter are blooming right here, right now'.
In recent years, while platforms for self-expression have expanded in the social media era, there have been many voices pointing out the lack of stages to present the process of effort and challenge. This project was planned with the goal of 'creating a stage that each participating model can talk about as their own achievement'.
This project was implemented with the cooperation of Mr. Yutaro Shimizu, representative of the creative community MLL (Media Link Labo), realizing a collaborative initiative between companies and expressers.
Additionally, this runway was held with corporate sponsorships, receiving support in various forms, including stage production and projects aimed at attendees.
On this stage, accessories from 'CONNECT HEARTS.HOPE', a brand produced by chata, were used as accessory direction, enhancing the overall unity of the stage as decorations that resonated with the flower-themed worldview.
Furthermore, with the cooperation of the sponsoring company World Cross Co., Ltd., fresh flowers were provided for model presentations. As elements supporting the worldview of this project centered on flowers, they added color to the stage production.
Moving forward, new initiatives through events and projects with World Cross Co., Ltd. are also under consideration, and continuous project development is highly anticipated.
MLL (Media Link Labo) participated in this stage by providing makeup technical cooperation, taking on the role of supporting stage expression. Moreover, Miharu, the makeup artist serving as the MLL makeup director, provided technical cooperation in presenting pressed flower makeup, visually expressing the worldview of this project, which is the 'blooming of flowers'.
Performance: Hana - Blooming -
Stage Producer: chata
The day when feelings that survived the winter bloomed right here.
■ Lead text (Short ver. for PR TIMES)
On April 12, 2026, the runway project 'Hana - Blooming -' was held at Shibuya Hikarie Hall A. This project was planned and partially directed by chata, a writer and expression producer with approximately 160,000 total SNS followers. As an expressive activity that spans across book publishing, social media, and the stage, the runway expressed the efforts and challenges of each model by likening them to the 'blooming of flowers'.
■ Overview (Lead text)
On April 12, 2026, the runway project 'Hana - Blooming -' was showcased at an event stage held at Shibuya Hikarie Hall A. The planning and partial direction of this runway were handled by chata, a writer and expression producer with around 160,000 total SNS followers, who also works as a photographic model.
With corporate sponsorships and cooperation from a creative community, this project was realized as a stage that overlaps the efforts and challenges of each performer with the 'blooming of flowers'. It became a runway project gathering diverse expressers as a new venue for self-expression in the social media era.
Stage Producer chata
Model | Writer | Stage Producer chata
160,000 followers | Book released on April 10📕
Model and writer active on SNS
Instagram 52k / TikTok 101k / Threads 10k
Started as a bridal model → currently active freelance
Numerous media appearances and awards
Hikarie Runway Production Producer
■ Main Text
On April 10, 2026, the book 'Behind the Cute' was published by Seseragi Publishing Co., Ltd. On April 12, 2026, shortly after the book's release, the runway project 'Hana - Blooming -' was showcased on the stage of the 'JAPAN Bikatsu FESTA' event held at Shibuya Hikarie Hall A.
This stage is an expressive runway structured around the theme of 'the moment you bloom in your own way', regardless of age or experience. Participating models underwent individual lessons to prepare for the actual performance, and the stage was planned as a platform to express their accumulated efforts and backgrounds, likening them to the 'blooming of flowers'.
Planning and partial direction for this runway were handled by chata, a writer and expression producer who also works as a photographic model. The stage was structured around the theme of expressing that very moment: 'The feelings that survived the winter are blooming right here, right now'.
In recent years, while platforms for self-expression have expanded in the social media era, there have been many voices pointing out the lack of stages to present the process of effort and challenge. This project was planned with the goal of 'creating a stage that each participating model can talk about as their own achievement'.
This project was implemented with the cooperation of Mr. Yutaro Shimizu, representative of the creative community MLL (Media Link Labo), realizing a collaborative initiative between companies and expressers.
Additionally, this runway was held with corporate sponsorships, receiving support in various forms, including stage production and projects aimed at attendees.
On this stage, accessories from 'CONNECT HEARTS.HOPE', a brand produced by chata, were used as accessory direction, enhancing the overall unity of the stage as decorations that resonated with the flower-themed worldview.
Furthermore, with the cooperation of the sponsoring company World Cross Co., Ltd., fresh flowers were provided for model presentations. As elements supporting the worldview of this project centered on flowers, they added color to the stage production.
Moving forward, new initiatives through events and projects with World Cross Co., Ltd. are also under consideration, and continuous project development is highly anticipated.
MLL (Media Link Labo) participated in this stage by providing makeup technical cooperation, taking on the role of supporting stage expression. Moreover, Miharu, the makeup artist serving as the MLL makeup director, provided technical cooperation in presenting pressed flower makeup, visually expressing the worldview of this project, which is the 'blooming of flowers'.