From 'dressing up' to 'regulating'. Full launch of 'LAURASIA', a wellness fragrance specialized for modern people's state management.
ATMOSPHERE INC. fully launches the wellness fragrance brand 'LAURASIA' aimed at regulating the mind and body. Offers a referral-based 'Scent Counseling' and three types of roll-on fragrances.
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- 📰 Published: April 16, 2026 at 01:00
- 🔍 Collected: April 15, 2026 at 16:31
- 🤖 AI Analyzed: April 19, 2026 at 11:25 (90h 53m after Collected)
ATMOSPHERE INC. (Headquarters: Chuo-ku, Tokyo), derived from 'eat creator' which challenges the creation of next-generation food culture, will fully launch the wellness fragrance brand 'LAURASIA', delivering an 'amulet-like scent' that comforts the mind and body.
We will officially start taking reservations for the experiential service 'Scent Counseling', previously conducted on an invitation-only basis, from Wednesday, May 13th via a referral system (¥29,700 including tax). Following this experience, we will release three types of roll-on fragrances (TERRA / SANCTA / PAUSE / ¥11,000 each including tax) in June, designed to be used according to your physical and mental state.
https://laur.asia/
3 Features of LAURASIA
1. A 'state management' approach through the fusion of tradition and science
Originating from the long experiential knowledge (tradition) of plants used for mental and physical adjustment worldwide, we design our blends by cross-referencing with modern neuroscience findings (science).
2. Rare natural fragrances and sincere information disclosure
We carefully select high-quality natural fragrance essential oils that are environmentally sourced. We value transparency, not overstating the efficacy of the scents, and disclosing the background of the materials and the concept behind the blends as much as possible.
3. Design as a modern 'amulet'
A size that can always be carried around and a minimalist design that doesn't add noise to your living space. The act of wearing the scent itself is designed to be a switch to face yourself.
A new choice of 'regulating with scent' in our modern, information-overloaded era
Scent has traditionally been used as a tool to 'dress up' to create an impression for others. However, in our modern era of information overload and constant connection, what we truly need is not an outward approach, but an approach that reaches inside ourselves to 'regulate' our state.
While visual and auditory information passes through relay points in the brain to the areas of thought and judgment, the sense of smell directly reaches the 'limbic system', which controls emotions and memories. Focusing on the neuroscientific structure that 'scent arrives before words', LAURASIA re-examined the power of plants from Eastern and Western knowledge.
The small act of 'choosing' a necessary scent for unconscious tension or un-verbalized fatigue encourages attention inward and opens a quiet passage between the conscious and unconscious. LAURASIA proposes having scent as a daily choice, neither a prescription nor a management tool, as the shape of wellness for the next era.
What is Scent Counseling?
Not just 'choosing' a scent, but time to 'touch your current self' through scent.
This experience begins with letting go of thoughts and facing your current reactions. The sense of smell is said to be one of the senses that directly reaches the area controlling emotion and memory, and against this background, one quietly enters a state of sensation before words.
You cannot explain the reason. Yet, there is a moment when you encounter a scent that somehow lingers within you.
That scent is blended as a prescription, words are engraved on the bottle, and it remains in your hands. As a presence like an amulet that you can take out anytime.
Scent Counseling is accepted by referral.
Connection in everyday life: Roll-on Fragrances
Born from the experience of Scent Counseling, we offer three types of roll-on fragrances (TERRA / SANCTA / PAUSE) as an entrance to regulating your state in everyday life. We designed the small act of applying it as a ritual for switching states.
The first release consists of three roll-on fragrances that approach specific states modern people face (fluctuations, excessive noise, digital fatigue), chosen according to the state you want to achieve. To make the act of 'applying' itself a switch (ritual), we adopted a roll-on format that is easy to apply directly to the wrists or neck.
1. TERRA
・Theme: 'Regulate, calm down, return to oneself'
・When to use: A prescription to quietly regain your center of gravity, which you tend to lose sight of amidst busyness.
・Scent profile: Earthy, Woody, Spicy
・Main essential oils: Hinoki, Siberian Pine, Lemon, Balsam
We will officially start taking reservations for the experiential service 'Scent Counseling', previously conducted on an invitation-only basis, from Wednesday, May 13th via a referral system (¥29,700 including tax). Following this experience, we will release three types of roll-on fragrances (TERRA / SANCTA / PAUSE / ¥11,000 each including tax) in June, designed to be used according to your physical and mental state.
https://laur.asia/
3 Features of LAURASIA
1. A 'state management' approach through the fusion of tradition and science
Originating from the long experiential knowledge (tradition) of plants used for mental and physical adjustment worldwide, we design our blends by cross-referencing with modern neuroscience findings (science).
2. Rare natural fragrances and sincere information disclosure
We carefully select high-quality natural fragrance essential oils that are environmentally sourced. We value transparency, not overstating the efficacy of the scents, and disclosing the background of the materials and the concept behind the blends as much as possible.
3. Design as a modern 'amulet'
A size that can always be carried around and a minimalist design that doesn't add noise to your living space. The act of wearing the scent itself is designed to be a switch to face yourself.
A new choice of 'regulating with scent' in our modern, information-overloaded era
Scent has traditionally been used as a tool to 'dress up' to create an impression for others. However, in our modern era of information overload and constant connection, what we truly need is not an outward approach, but an approach that reaches inside ourselves to 'regulate' our state.
While visual and auditory information passes through relay points in the brain to the areas of thought and judgment, the sense of smell directly reaches the 'limbic system', which controls emotions and memories. Focusing on the neuroscientific structure that 'scent arrives before words', LAURASIA re-examined the power of plants from Eastern and Western knowledge.
The small act of 'choosing' a necessary scent for unconscious tension or un-verbalized fatigue encourages attention inward and opens a quiet passage between the conscious and unconscious. LAURASIA proposes having scent as a daily choice, neither a prescription nor a management tool, as the shape of wellness for the next era.
What is Scent Counseling?
Not just 'choosing' a scent, but time to 'touch your current self' through scent.
This experience begins with letting go of thoughts and facing your current reactions. The sense of smell is said to be one of the senses that directly reaches the area controlling emotion and memory, and against this background, one quietly enters a state of sensation before words.
You cannot explain the reason. Yet, there is a moment when you encounter a scent that somehow lingers within you.
That scent is blended as a prescription, words are engraved on the bottle, and it remains in your hands. As a presence like an amulet that you can take out anytime.
Scent Counseling is accepted by referral.
Connection in everyday life: Roll-on Fragrances
Born from the experience of Scent Counseling, we offer three types of roll-on fragrances (TERRA / SANCTA / PAUSE) as an entrance to regulating your state in everyday life. We designed the small act of applying it as a ritual for switching states.
The first release consists of three roll-on fragrances that approach specific states modern people face (fluctuations, excessive noise, digital fatigue), chosen according to the state you want to achieve. To make the act of 'applying' itself a switch (ritual), we adopted a roll-on format that is easy to apply directly to the wrists or neck.
1. TERRA
・Theme: 'Regulate, calm down, return to oneself'
・When to use: A prescription to quietly regain your center of gravity, which you tend to lose sight of amidst busyness.
・Scent profile: Earthy, Woody, Spicy
・Main essential oils: Hinoki, Siberian Pine, Lemon, Balsam