PLEATSMAMA Launches First Pop-up Store at Ueno Marui
NOVO Inc. will hold a limited-time pop-up store for the sustainable fashion brand "PLEATSMAMA" at Ueno Marui 1F event space from May 22 to June 4, 2026. The store will feature standard collections and exclusive panda-motif bags to commemorate the first opening in the Ueno area. Various promotional campaigns are also planned to enhance brand awareness and customer experience.
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- 📰 Published: May 20, 2026 at 19:30
- 🔍 Collected: May 20, 2026 at 11:01
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NOVO Inc. (Headquarters: Minato-ku, Tokyo; CEO: Joe Si-hee) will host a limited-time pop-up store for the leading Korean sustainable fashion brand "PLEATSMAMA" (CEO: Wang Jung-mi) at the Ueno Marui 1F Event Space for 14 days, from Friday, May 22, to Thursday, June 4, 2026.
Since its full-scale entry into the Japanese market in 2024, starting with a pop-up at Isetan Shinjuku, PLEATSMAMA has received significant acclaim through its pop-up stores in Tokyo and the Kansai region. This launch at Ueno Marui aims to further expand brand recognition and strengthen the brand experience in the Japanese market.
In addition to the standard collection, the store will feature special exclusive "panda"-motif bags to commemorate the first presence in the Ueno area. These items, combining the brand's signature pleat design with a playful twist, are expected to cater to gift demand and inbound tourist needs. The store will also offer popular signature series and the new "Polka Dot Line" launched this spring.
Event Period: May 22 (Fri) - June 4 (Thu), 2026
Venue: Ueno Marui 1F Event Space
Hours: 11:00 - 20:00 (Closes at 18:30 on the final day)
[Promotional Campaigns]
1. 10% off for Epos Card members
2. 10% off for purchases of 2 or more items
3. Free "Bunny Pouch" with purchases over 20,000 yen (excl. tax)
*All offers can be combined.
Since its full-scale entry into the Japanese market in 2024, starting with a pop-up at Isetan Shinjuku, PLEATSMAMA has received significant acclaim through its pop-up stores in Tokyo and the Kansai region. This launch at Ueno Marui aims to further expand brand recognition and strengthen the brand experience in the Japanese market.
In addition to the standard collection, the store will feature special exclusive "panda"-motif bags to commemorate the first presence in the Ueno area. These items, combining the brand's signature pleat design with a playful twist, are expected to cater to gift demand and inbound tourist needs. The store will also offer popular signature series and the new "Polka Dot Line" launched this spring.
Event Period: May 22 (Fri) - June 4 (Thu), 2026
Venue: Ueno Marui 1F Event Space
Hours: 11:00 - 20:00 (Closes at 18:30 on the final day)
[Promotional Campaigns]
1. 10% off for Epos Card members
2. 10% off for purchases of 2 or more items
3. Free "Bunny Pouch" with purchases over 20,000 yen (excl. tax)
*All offers can be combined.
FAQ
Where is the PLEATSMAMA pop-up store held?
It is held at the Ueno Marui 1F event space in Taito-ku, Tokyo.
Can I combine the campaign offers?
Yes, all campaign benefits including the Epos card discount, bulk purchase discount, and gift can be combined.
Where can I buy the panda-designed bag?
It is available exclusively at the Ueno Marui pop-up store.