PLEATSMAMA Arrives at Lumine Shinjuku for the First Time! Limited-Time Pop-Up to be Held at Lumine 1

NOVO Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Jou Shihi) will host a limited-time pop-up store for the leading Korean sustainable fashion brand 'PLEATSMAMA' (Representative: Wang Jung-mi) at Gallery 1, 2F, Lumine Shinjuku 1, for 11 days from March 26 (Thursday) to April 5 (Sunday), 2026.

Since its full-scale entry into the Japanese market in 2024, starting with a pop-up store at Isetan Shinjuku, the Korean sustainable bag brand 'PLEATSMAMA' has been gaining popularity.

In 2025, the brand expanded its presence with pop-up stores in the Kansai region at Daimaru Kobe and Namba Parks, as well as at Shibuya Scramble Square, receiving high acclaim from many customers.

Following this positive reception, the brand will hold its first-ever pop-up store at Lumine Shinjuku, aiming for further expansion in the Japanese market.

This pop-up store will feature the debut of the latest collection, the 'Polka Dot Bag' line. Additionally, the brand's signature series—the 'New Bow Bag,' 'Big Bow Bag,' and 'New Bow Backpack'—will be available in a wide variety of colors, including new arrivals for this spring.

To commemorate the first event at Lumine Shinjuku, a special discount campaign will be held. A promotional event for followers of the official Instagram account will also take place, offering a variety of activities for visitors.

PLEATSMAMA Pop-Up Store Overview

Dates: March 26 (Thu) – April 5 (Sun), 2026

Venue: Lumine Shinjuku Lumine 1, 2F Gallery 1 (1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo)

Business Hours: 11:00 – 21:00

《A Glamorous Start with Atsuko Maeda: A Look Back at the Previous Event》

At last year's pop-up store in Shibuya Scramble Square, actress Atsuko Maeda (@atsuko_maeda_official) visited the venue to experience the functionality and design of the pleated bags firsthand.

Ms. Maeda also participated in the 'Find My PLEATS' curation event held exclusively at the Shibuya venue, where she received a recommendation for a bag tailored to her travel style and preferences, selecting the perfect piece from the extensive lineup available in-store.