[First Store in Hiroshima] Gen Z's popular experiential art shop "EDITION SEE?" Hiroshima Store opens April 4th. Inheriting father's company of over 30 years, moving into Art x Apparel business.
Captain Co., Ltd. is opening "EDITION SEE? Hiroshima Store" on April 4, 2026, an experiential shop where customers can create custom art goods by printing designs from emerging artists onto items like T-shirts. This venture, led by the successor of a 30-year-old apparel business, aims to make art more accessible and support artists sustainably. The store offers a hands-on silk-screening experience, designs from notable artists, and a vibrant atmosphere, with plans to become a key Hiroshima attraction and foster a local artist community.
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Captain Co., Ltd. (Location: Aki District, Hiroshima Prefecture, Representative Director: Narifumi Mikami) will open "EDITION SEE? Hiroshima Store" as a franchise store on Saturday, April 4, 2026, in Naka-ku, Hiroshima City. This experiential shop allows customers to create art goods by printing the works of emerging domestic and international artists onto items of their choice.
In recent years, there has been a rapid increase in demand for "experiences that express individuality" (consumption of experiences) rather than just purchasing ready-made products. As a franchise store of "EDITION SEE?", a brand originating from an art gallery in Kobe, our store is Hiroshima's first experiential shop where customers can personally silk-screen print designs by emerging domestic and international artists onto items like T-shirts and tote bags.
The current representative has inherited our company, which has been in business for over 30 years. While maintaining the apparel roots of the father's business, we will offer Hiroshima an "experience to enjoy art up close" and "a system that allows artists to thrive sustainably."
**■ Background of Opening ①: Saving a Company of Over 30 Years from Closure and Reimagining It**
For many years, my father, leveraging his experience in the apparel industry, led our clothing alteration business. However, due to a business sale, the company was slated for closure. Nevertheless, the current representative, who had also managed another company for 10 years, personally understood the immense significance of a company surviving for over 30 years. Reluctant to see the company close, they decided to take over. Driven by the desire to "preserve the company's legacy passed down from my father's generation and offer new value suited to the times," we have franchised into an "experiential art x apparel shop," a new form of apparel, marking a fresh start.
**■ Background of Opening ②: Realizing "Artist Sustainability" in Japan**
In Japan, opportunities to engage with art are limited, posing a challenge for artists to establish themselves as professionals. "EDITION SEE?" offers customers the experience of choosing art themselves and then wearing that art on items such as T-shirts and tote bags. Through the print experience, customers become fans of the art, and artists earn a legitimate income. We resonate with this philosophy of "a positive cycle of art spreading (sustainability)" and will promote it in Hiroshima.
**■ Three Features of "EDITION SEE?"**
**1. Create a One-of-a-Kind Original Item by Printing It Yourself**
Using professional silk-screening equipment, you can experience printing with the support of our staff. Even ink smudges or faint prints become unique "character" and result in a beloved, one-of-a-kind item.
**2. Wear the Works of Trending Artists**
As a brand born from an art gallery, we offer a rich lineup of designs by notable domestic and international artists.
**3. An Exciting Experiential Space Perfect for Photos and Videos**
The moment you spread the ink and lift the screen to reveal the design is a highly shareable, photogenic moment perfect for social media. The store also features numerous photo spots, including our iconic wall art.
**■ Future Development**
Hiroshima is a tourist city visited by many people, both domestically and internationally. By leveraging our location, close to the Atomic Bomb Dome and Peace Memorial Park, we aim to become a staple spot in Hiroshima. Furthermore, we plan to collaborate with artists from Hiroshima and those residing in Hiroshima to create art that can only be obtained at the Hiroshima store, and to utilize the space as a communication hub for the artist community, realizing a unique development for the Hiroshima store.
**■ Store Overview**
Store Name: EDITION SEE? Hiroshima Store
Opening Date: Saturday, April 4, 2026
Location: NK BLD. 2F, 2-7-27 Otemachi, Naka-ku, Hiroshima City, Hiroshima Prefecture
Business Hours: 10:00 AM - 6:00 PM
Price: Print experience ¥1,500 (¥2,000 for bringing your own item) *Item cost is separate.
Reservations: https://airrsv.net/editionsee-hiroshima/calendar
Instagram: https://www.instagram.com/edition_see_hiroshima/
**■ Company Overview**
Company Name: Captain Co., Ltd.
Location: 4-8-23 Kawazuka, Kumano-cho, Aki-gun, Hiroshima Prefecture
Representative: Narifumi Mikami, Representative Director
Founded: April 1993
In recent years, there has been a rapid increase in demand for "experiences that express individuality" (consumption of experiences) rather than just purchasing ready-made products. As a franchise store of "EDITION SEE?", a brand originating from an art gallery in Kobe, our store is Hiroshima's first experiential shop where customers can personally silk-screen print designs by emerging domestic and international artists onto items like T-shirts and tote bags.
The current representative has inherited our company, which has been in business for over 30 years. While maintaining the apparel roots of the father's business, we will offer Hiroshima an "experience to enjoy art up close" and "a system that allows artists to thrive sustainably."
**■ Background of Opening ①: Saving a Company of Over 30 Years from Closure and Reimagining It**
For many years, my father, leveraging his experience in the apparel industry, led our clothing alteration business. However, due to a business sale, the company was slated for closure. Nevertheless, the current representative, who had also managed another company for 10 years, personally understood the immense significance of a company surviving for over 30 years. Reluctant to see the company close, they decided to take over. Driven by the desire to "preserve the company's legacy passed down from my father's generation and offer new value suited to the times," we have franchised into an "experiential art x apparel shop," a new form of apparel, marking a fresh start.
**■ Background of Opening ②: Realizing "Artist Sustainability" in Japan**
In Japan, opportunities to engage with art are limited, posing a challenge for artists to establish themselves as professionals. "EDITION SEE?" offers customers the experience of choosing art themselves and then wearing that art on items such as T-shirts and tote bags. Through the print experience, customers become fans of the art, and artists earn a legitimate income. We resonate with this philosophy of "a positive cycle of art spreading (sustainability)" and will promote it in Hiroshima.
**■ Three Features of "EDITION SEE?"**
**1. Create a One-of-a-Kind Original Item by Printing It Yourself**
Using professional silk-screening equipment, you can experience printing with the support of our staff. Even ink smudges or faint prints become unique "character" and result in a beloved, one-of-a-kind item.
**2. Wear the Works of Trending Artists**
As a brand born from an art gallery, we offer a rich lineup of designs by notable domestic and international artists.
**3. An Exciting Experiential Space Perfect for Photos and Videos**
The moment you spread the ink and lift the screen to reveal the design is a highly shareable, photogenic moment perfect for social media. The store also features numerous photo spots, including our iconic wall art.
**■ Future Development**
Hiroshima is a tourist city visited by many people, both domestically and internationally. By leveraging our location, close to the Atomic Bomb Dome and Peace Memorial Park, we aim to become a staple spot in Hiroshima. Furthermore, we plan to collaborate with artists from Hiroshima and those residing in Hiroshima to create art that can only be obtained at the Hiroshima store, and to utilize the space as a communication hub for the artist community, realizing a unique development for the Hiroshima store.
**■ Store Overview**
Store Name: EDITION SEE? Hiroshima Store
Opening Date: Saturday, April 4, 2026
Location: NK BLD. 2F, 2-7-27 Otemachi, Naka-ku, Hiroshima City, Hiroshima Prefecture
Business Hours: 10:00 AM - 6:00 PM
Price: Print experience ¥1,500 (¥2,000 for bringing your own item) *Item cost is separate.
Reservations: https://airrsv.net/editionsee-hiroshima/calendar
Instagram: https://www.instagram.com/edition_see_hiroshima/
**■ Company Overview**
Company Name: Captain Co., Ltd.
Location: 4-8-23 Kawazuka, Kumano-cho, Aki-gun, Hiroshima Prefecture
Representative: Narifumi Mikami, Representative Director
Founded: April 1993