From Memories of a Puff to Encounters with New "Deliciousness": "Ploom Taste Journey" Held July 2nd (Thu) - July 12th (Sun), 2026

JT is celebrating the first anniversary of the nationwide launch of "Ploom AURA," a heated tobacco device from the "Ploom" brand, by holding an event themed around the "deliciousness" the brand has pursued. The event, "Ploom Taste Journey," will take place from July 2nd (Thu) to July 12th (Sun), 2026, at the Ploom Shop Ginza.

This event will feature an exhibition of over 100 "Taste Memories (Memorable Puffs of Deliciousness)" to explore the cherished memories of puffs people have held dear. Visitors can also experience the next level of "deliciousness" that "Ploom" is exploring through tasting sessions of *1 development-stage blends.

"Ploom AURA" has reached its first anniversary and continues to grow with the support of many customers. Its features, such as "deliciousness" and "design," have been highly praised, leading to it surpassing 5 million cumulative units sold at the fastest pace in JT's history*2.

To express gratitude to the customers who have supported this growth, we will look back on the journey of "deliciousness" that "Ploom" has pursued and offer encounters with new "deliciousness" for the future.

*1 The expression "in development" does not guarantee future release or provision.

*2 Comparison of the period to reach 5 million cumulative units sold for heated tobacco devices previously released by JT (as of May 2026, based on shipments).

About "Ploom Taste Journey"

"Ploom AURA" has continued product development and brand experience offerings, aiming for "the most delicious puff," with the support of many customers. "Ploom Taste Journey" is an event that allows visitors to experience future flavors while reflecting on the memories of puffs created during this journey. Through the "Taste Memory" exhibition and tasting experiences of development-stage blends, visitors can touch upon the "deliciousness" the brand has pursued and the possibilities that lie beyond.

[Event Overview]

✓Event Name: Ploom Taste Journey

✓Dates: July 2nd (Thu) - July 12th (Sun), 2026

✓Time: 11:00 - 21:00

✓Venue: Ploom Shop Ginza (4-3-5 Ginza, Chuo-ku, Tokyo 104-0061)

1F: About the "Taste Memory" Exhibition

As the origin of the "journey of deliciousness," "Taste Memories" contributed by over 100 Ploom users, including artists and creators, will be introduced as panel exhibits. Through episodes related to "memorable puffs of deliciousness" in various lives, the stories that form the origin of "deliciousness" will be explored.

Ichiro Yamaguchi (Artist)

Hakko (Comedian)

Suzumi Suzuki (Writer)

※ The comments posted are excerpts. Other Taste Memories can be viewed at the exhibition.

B1F: About Development-Stage Blend Tasting

As a content to experience the future of the "journey of deliciousness," tasting sessions of development-stage blends will be held. "Ploom" has continuously pursued "deliciousness" through its rich lineup and ongoing product development. This will be offered as a special experience content that provides a glimpse into the flavor creation and product development the brand engages in daily.

Ten blends, focusing on "Capsule Menthol," "Flavor Menthol," and "Regular," from the development-stage blends will be specially unveiled. You can experience the future "deliciousness" that "Ploom" aims for while enjoying the differences in taste and aroma.

About "Ploom"

"Ploom" is a continuously evolving heated tobacco brand with the belief of delivering "the most delicious" puff. The source of deliciousness is the blend, the heating technology that maximizes it, and the design for full enjoyment. By meticulously focusing on all these aspects, we provide satisfying taste and aroma, and a rich experience.

"Ploom AURA" is a heated tobacco device from the "Ploom" brand, created to make all previous heating methods obsolete. With "SMART HEATFLOW," which extracts all the flavor components of the tobacco leaves without waste, you can enjoy unprecedented satisfaction, and the original taste and draw of tobacco from beginning to end. Furthermore, the "HEAT SELECT SYSTEM" allows customers to choose the optimal puff for themselves. In addition, its delicate, organic curves and compact, slim form, which combine beauty and practicality, ensure a comfortable user experience. "Ploom AURA" innovates in taste, beauty, and comfort, promising customers an exceptional puff.

"Ploom CUBE" is a heated tobacco device that allows you to enjoy the same taste and functions as "Ploom AURA" in the original style of the Ploom brand. It features a rounded cube shape and a design that fits in the palm of your hand. "Ploom CUBE" offers another option for customers who do not compromise on taste or design.

<Ploom Dedicated Customer Service>

Phone Number: 0120-108-513

Reception Hours: 10:00 - 21:00

Closed: December 30th - January 4th