That White Shines Elegantly. New Color "Glacier White" for "Ploom AURA" Arrives! Advance Sales Start June 30, Nationwide Sales July 7

JT is pleased to announce the advance release of "Glacier White," a new color for the "Ploom AURA" heated tobacco device from the "Ploom" brand. This new color will be available sequentially starting June 30, 2026, at the CLUB JT online shop and Ploom Shops nationwide. It will then be released in limited quantities at convenience stores nationwide starting July 7, 2026.

"Ploom AURA" is a heated tobacco device designed to deliver "the most delicious" puff. With JT's proprietary heating technology, "SMART HEATFLOW," users can enjoy unprecedented satisfaction and the true taste of tobacco. Furthermore, the "HEAT SELECT SYSTEM" allows users to select from four heating modes to customize their puff to their preference. The design features delicate, organic curves and a compact, slim form, enhancing the user's experience with its beauty and practicality.

The "white" of "Glacier White" is a color inspired by the quiet yet powerful presence of majestic nature. This device, which elevates the beauty of the natural world into a modern and elegant "white," will adorn your hands with a graceful radiance.

Additionally, starting June 30*1, related accessories for "Ploom AURA" will be released at the CLUB JT online shop and Ploom Shops nationwide. These include one type of front panel, one type of back cover, one car holder, and three types of wireless charging covers*2.

JT aims to provide products that offer even greater satisfaction and improve services by responding to the diverse needs of our customers, starting with the launch of "Ploom AURA Glacier White."

*1 Release dates may vary by store.

*2 Wireless charging covers (3 types) will be released in limited quantities.

Device Product Overview

Ploom AURA Starter Kit - Glacier White

The "white" of "Glacier White" is a color inspired by the quiet yet powerful presence of majestic nature. This device, which elevates the beauty of the natural world into a modern and elegant "white," will adorn your hands with a graceful radiance.

[Manufacturer's Suggested Retail Price] \u00a52,980 (tax included)

[Contents] Device, cleaning stick, USB Type-CTM cable

※ USB Type-CTM is a trademark of USB Implementers Forum.

※ An AC adapter is not included in the starter kit. AC adapters are sold separately for \u00a5980 (tax included).

Device Sales Overview

The "Ploom AURA Starter Kit - Glacier White" will be available sequentially starting June 30, 2026, at the CLUB JT online shop and Ploom Shops nationwide. It will also be released in limited quantities at convenience stores nationwide starting July 7, 2026.

[Sales Channels June 30, 2026]

CLUB JT Online Shop

https://shop.clubjt.jp/online/CategoryList.aspx?ccd=CG000230&wkcd=CG000229-CG000230

Nationwide Ploom Shops (Ginza, Nagoya, Namba)

https://www.clubjt.jp/brand-site/ploom/shops/

Nationwide Ploom STANDs

https://www.clubjt.jp/brand-site/ploom/shops/

Select Tobacco Retailers

https://www.clubjt.jp/brand-site/ploom/shops/

[Sales Channels July 7, 2026]

CLUB JT Official ONLINE SHOP Rakuten Ichiba Store

https://www.rakuten.co.jp/ploom/

CLUB JT Official Online Shop Yahoo! Store

https://store.shopping.yahoo.co.jp/ploom/

Convenience Stores Nationwide

Tobacco Retailers Nationwide, etc.

※ The CLUB JT online shop will launch at 10:00 AM on June 30, 2026. The CLUB JT Official ONLINE SHOP Rakuten Ichiba Store and the CLUB JT Official Online Shop Yahoo! Store will launch at 10:00 AM on July 7.

※ The CLUB JT online shop, nationwide Ploom Shops, nationwide Ploom STANDs, and select tobacco retailers will continue to be sold as standard colors, not in limited quantities.

Accessory Product Overview

Ploom AURA Front Panel - Glacier White (Patterned)

[Manufacturer's Suggested Retail Price] \u00a51,980 (tax included)

Ploom AURA Back Cover - Glacier White

[Manufacturer's Suggested Retail Price] \u00a51,980 (tax included)

Ploom AURA Car Holder

[Manufacturer's Suggested Retail Price] \u00a51,980 (tax included)

※ Image is for illustration purposes.

※ Device not included.

Ploom AURA Wireless Charging Cover (3 types)

[Color Variations] Jet Black, Rose Gold, Navy Blue

[Manufacturer's Suggested Retail Price] \u00a52,980 (tax included)

※ Image is for illustration purposes.

※ Wireless charger not included.

Accessory Sales Overview

The "Ploom AURA" front panel (Glacier White), back cover (Glacier White), car holder, and three types of wireless charging covers (Jet Black, Rose Gold, Navy Blue) will be released sequentially starting June 30, 2026, at the CLUB JT online shop and Ploom Shops nationwide.

Ploom AURA Front Panel - Glacier White (Patterned)

[Sales Channels June 30, 2026]

CLUB JT Online Shop

https://shop.clubjt.jp/online/CategoryList.aspx?ccd=CG000231&wkcd=CG000229-CG000231

CLUB JT Official ONLINE SHOP Rakuten Ichiba Store

https://www.rakuten.co.jp/ploom/

CLUB JT Official Online Shop Yahoo! Store

https://store.shopping.yahoo.co.jp/ploom/

Nationwide Ploom Shops (Ginza, Nagoya, Namba)

https://www.clubjt.jp/brand-site/ploom/shops/

Select Tobacco Retailers

https://www.clubjt.jp/brand-site/ploom/shops/

※ Release dates may vary by store.

Ploom AURA Back Cover - Glacier White

Ploom AURA Car Holder

Ploom AURA Wireless Charging Cover (3 types)

[Sales Channels June 30, 2026]

CLUB JT Online Shop

https://shop.clubjt.jp/online/CategoryList.aspx?ccd=CG000231&wkcd=CG000229-CG000231

CLUB JT Official ONLINE SHOP Rakuten Ichiba Store

https://www.rakuten.co.jp/ploom/

CLUB JT Official Online Shop Yahoo! Store

https://store.shopping.yahoo.co.jp/ploom/

Nationwide Ploom Shops (Ginza, Nagoya, Namba)

https://www.clubjt.jp/brand-site/ploom/shops/

※ Release dates may vary by store.

※ Ploom AURA Wireless Charging Covers (3 types) will be released in limited quantities.

About "Ploom"

"Ploom" is a continuously evolving heated tobacco brand, driven by the belief of delivering "the most delicious" puff. The source of this deliciousness lies in the blend, the heating technology that maximizes it, and the design that allows for full enjoyment. By meticulously focusing on all these aspects, we provide a satisfying taste and aroma, and a rich experience.

"Ploom AURA" is a heated tobacco device from the "Ploom" brand, created to make all previous heated tobacco devices obsolete. With "SMART HEATFLOW," which extracts all the flavor components from the tobacco leaves without waste, you can enjoy unprecedented satisfaction, the true taste of tobacco, and a full-bodied draw from beginning to end. Furthermore, the "HEAT SELECT SYSTEM" allows customers to choose the optimal puff for themselves. In addition, its delicate, organic curves and compact, slim form, which combine beauty and practicality, ensure a comfortable user experience. "Ploom AURA" innovates in taste, beauty, and comfort, promising customers an exceptional puff.

"Ploom CUBE" is a heated tobacco device that allows users to enjoy the same taste and functions as "Ploom AURA" in the original style of the Ploom brand. It features a rounded cube shape and a design that fits in the palm of your hand. "Ploom CUBE" offers another choice for customers who do not compromise on taste or design.

<Ploom Customer Service>

Phone Number: 0120-108-513

Reception Hours: 10:00 AM - 9:00 PM

Closed: December 30 - January 4