JT Launches New CM Series 'Captain Mott's Adventure: Setting Sail' Featuring Yuya Yagira on April 2

JT will air the first installment of its new corporate advertising series, 'Captain Mott's Adventure: Setting Sail,' nationwide starting April 2, 2026. Under the JT Group Purpose of 'More Heartfelt Enrichment,' JT aims to foster 'heartfelt enrichment' in society through various businesses and initiatives together with customers and partners. Previously, JT has asked, 'What is heartfelt enrichment?' to the world. This new communication focuses on the personal enrichment everyone possesses, supporting each individual's rich moments. In this series, an explorer played by Yuya Yagira sets sail on the ocean to find new 'heartfelt enrichment' and meets various people who have their own unique sense of enrichment. The 'Setting Sail' episode, which serves as the starting point of the series, depicts the anticipation and excitement of embarking on a journey into a vast world. JT believes that the form of 'heartfelt enrichment' changes with the times and individual values, and will continue to expand in the future. This series does not define a specific form of enrichment but shows the explorer discovering different forms through encounters, helping the audience feel the JT Group Purpose more closely. A sequel is planned for summer 2026. Cast: Yuya Yagira as the Explorer. Music: 'A Piece Of Gold' by Akio Izutsu and Keisuke Tominaga.