"Ploom" Sponsors Japanese Food Culture Festival "CRAFT SAKE WEEK 2026", Offering a Special Smoking Experience at the Dedicated Booth "Ploom LOUNGE"

JT will sponsor "CRAFT SAKE WEEK 2026 with OMAKASE by GMO at ROPPONGI HILLS" (hereafter, "CRAFT SAKE WEEK 2026"), a Japanese food culture festival held for 13 days from Friday, April 17, 2026, to Wednesday, April 29, 2026, at Roppongi Hills Arena (Roppongi, Minato-ku, Tokyo), and will exhibit a specially set up smoking booth, "Ploom LOUNGE (Ploom Lounge)".

At "Ploom LOUNGE," we will provide two smoking spaces for smokers aged 20 and over, where you can enjoy Ploom-exclusive products, as well as heated tobacco and combustible cigarettes. Additionally, original content will be developed within "Ploom LOUNGE" in collaboration with Mr. Shin Nagakawa, owner-chef of "Washoku Shinkuro," who also has experience as a sake sommelier.

Furthermore, we will conduct tasting and sales of the heated tobacco device "Ploom AURA." For those who purchase a device at the venue, we will offer a limited quantity exchange service for an original front panel themed around "Japanese sake," the theme of this event. Please enjoy a special moment of relaxation in the pleasant spring weather.

Scenes from "Ploom LOUNGE" on the day of the event are scheduled to be progressively shared on the official Instagram account, "Discover Ploom".

JT aims to provide products and services that meet the diverse needs of our customers and exceed their satisfaction, starting with our sponsorship of "CRAFT SAKE WEEK 2026."

About "Ploom LOUNGE"

This "Ploom LOUNGE" will be exhibited in two locations within the event area. We will provide a special smoking experience that complements the rich experiences and lingering enjoyment born from time spent enjoying Japanese sake and food.

About the Limited Collaboration Front Panel

To commemorate our sponsorship of "CRAFT SAKE WEEK 2026," we have produced a limited quantity of collaboration front panels for "Ploom AURA." There will be a total of three types. All will be provided at the venue's special smoking booth "Ploom LOUNGE" to customers who purchase a device, in exchange for their existing front panel.

A campaign to win these collaboration front panels by lottery will be held on "Ploom CLUB" from Monday, April 20, 2026, to Thursday, April 30, 2026. Please check "Ploom CLUB" for campaign details.

※ Collaboration front panels can be used with "Ploom AURA." They cannot be used with other "Ploom" devices.

About the Sponsored Event

■ About "CRAFT SAKE WEEK 2026"

This is a festival of Japanese food culture hosted by JAPAN CRAFT SAKE COMPANY, led by Mr. Hideki Nakata. The organizer, Mr. Hideki Nakata, traveled throughout Japan, encountering numerous producers centered on sake, agriculture, and crafts, and experiencing Japan's proud culture and technology. He strongly felt the depth and potential of Japanese sake, leading him to start this event in 2016 with the aim of "conveying the magnificence of Japanese culture to many people." The event has been held in Tokyo (Roppongi), Fukuoka (Hakata), and Miyagi (Sendai), attracting over 1.25 million visitors to date*.

Date & Time: Friday, April 17, 2026 – Wednesday, April 29, 2026

Weekdays: 15:00–22:00 (LO 21:30)

Weekends/Holidays: 12:00–21:00 (LO 20:30)

Location: Roppongi Hills Arena (6-10-1 Roppongi, Minato-ku, Tokyo)

Participating Breweries: 10 breweries per day, total of 130 breweries (planned)*2

Restaurants: 20 (planned)*2

Official Website: https://craftsakeweek.com/

※1 As of May 2025.

※2 Plans are subject to change. Please check the official website for the latest information.

About Shin Nagakawa

Shin Egawa

Representative of "Washoku Shinkuro" (https://www.shinkuro.jp/)

Born June 1992, from Shizuoka. Fascinated by the charm of Japanese sake during university, he obtained his sake sommelier qualification while enrolled. After graduation, he entered the food and beverage industry. After gaining experience in izakayas and Japanese restaurants, he became independent and opened "Washoku Shinkuro" in Gotanda. "Washoku Shinkuro" is a Japanese restaurant with the theme of "Japan Craft," focusing exclusively on domestic sake, ingredients, and tableware.

About "Ploom"

"Ploom" is a continuously evolving heated tobacco brand with the belief of delivering "the most delicious" puff. The blend, which is the source of deliciousness, the heating technology that maximizes it, and the design for full enjoyment. By meticulously pursuing all of these, we provide a satisfying taste and aroma, and a rich time.

"Ploom AURA" is a heated tobacco device from the "Ploom" brand, born to make all heated tobacco devices a thing of the past. With "SMART HEATFLOW," which extracts the flavor components of tobacco leaves without waste, you can enjoy unprecedented satisfaction, and the original taste and richness of tobacco from beginning to end. Furthermore, the "HEAT SELECT SYSTEM" allows customers to choose their own optimal puff. In addition, with a delicate, organic curve and a compact, slim form that combines beauty and practicality, we have achieved a comfortable user experience. "Ploom AURA" innovates in taste, beauty, and comfort, promising customers an exceptional puff.

"Ploom CUBE" is a heated tobacco device that allows you to enjoy the same taste and functions as "Ploom AURA," in the original style of the Ploom brand. It adopts a rounded cube shape and is designed to fit in the palm of your hand. "Ploom CUBE" offers another option for customers who do not compromise on taste or design.

Ploom Exclusive Customer Service

Phone Number: 0120-108-513

Reception Hours: 10:00–21:00

Closed: December 30 – January 4