Insta360 Launches Tourism Promotion Project with Kutchan Tourism Association

Tourism Promotion Partnership with Kutchan Tourism Association

Insta360Japan is supporting the activities of five selected 'Kutchan Tourism Association Official Ambassadors' as part of a partnership with the Kutchan Tourism Association, providing them with Insta360 products and imaging technology.

### Appointment Ceremony and Briefing

On May 28, 2026, an appointment ceremony and briefing for the official ambassadors were held in Kutchan, Hokkaido. The five ambassadors will use Insta360 camera equipment to share the diverse charms of Kutchan, including nature, cuisine, activities, and local culture, throughout the year.

### Regional Promotion through Immersive Imagery

While the Niseko area, including Kutchan, is internationally renowned as a winter snow resort, promoting its year-round tourism value—including summer—is a key theme. This project leverages Insta360's 360-degree cameras and action cameras to capture the scale and realism of Kutchan in a more intuitive and dynamic way than traditional photos or videos could achieve.

### Future Outlook

Ambassadors are expected to post on their social media, conduct reports, collaborate with local businesses, and participate in tourism management meetings. Their content will also be used by the Kutchan Tourism Association for public relations. Insta360 remains committed to expanding the potential of regional tourism through imaging technology.