Insta360 Announces 'GO Ultra × Hello Kitty Limited Edition' Collaboration with Sanrio

Insta360 has announced a global collaboration with Sanrio to release the limited edition model, 'GO Ultra × Hello Kitty Limited Edition'.

As the most immersive collaboration model in Insta360's history, this product integrates Hello Kitty's iconic world into every aspect, from the camera body to the accessories and app experience.

The limited-edition gift box includes the compact yet powerful GO Ultra camera, along with exclusive accessories and digital perks that celebrate the Hello Kitty theme.

## Custom Design Featuring Hello Kitty's World

The camera body features a vibrant two-tone pink color. Both the camera and the Action Pod shutter button feature the iconic polka-dot ribbon associated with Hello Kitty. Additionally, a special character artwork is revealed when opening the flip screen.

The co-branded kit includes three dedicated accessories and a set of photo cards for creative framing and interactive shooting.

- Mini Selfie Stick with Tripod 2.0: A convenient accessory combining a tripod and selfie stick, featuring a limited pink-and-white color scheme with a co-branded ribbon logo.
- Quick-Release Safety Cord: A neck strap with a custom 3D ribbon adjustment buckle, allowing for convenient carrying and casual daily shooting.
- Collaboration Custom Carrying Case: An embossed crossbody bag designed to store the camera and all accessories, combining portability with style.

## Exclusive Collaboration in App Experience

The collaboration extends to the editing experience within the Insta360 app. Pairing the device triggers an exclusive Hello Kitty connection animation, immersing users in the theme before shooting starts.

Furthermore, four Hello Kitty exclusive watermarks are available. Users can set their favorite watermark as the default export style, adding a touch of exclusivity to their videos and photos.

## Flagship Image Quality and Hands-Free Freedom

The GO Ultra × Hello Kitty Limited Edition inherits the core performance of the standard GO Ultra. Equipped with a 5nm AI chip and a 1/1.28-inch sensor, it supports the PureVideo mode, enabling bright and clear shooting even in low light. It captures everyday moments in realistic colors and vivid 4K detail.

Additionally, the 156° ultra-wide FOV allows for immersive footage. Its unique magnetic design supports wearable, hands-free POV shooting and flexible mounting options.

## New Imaging Features

This limited edition also introduces new imaging capabilities:

- Portrait Mode 2.0: Includes an integrated skin tone optimization function for a natural and healthy look, with options for 'Brightness' and 'Smoothness' to refine skin appearance.
- Expanded Filter Library: Features 11 new film-style filters, including CC and NC film, to provide textures reminiscent of classic vintage cameras, making daily shots more impressive.

## Sales Information

The GO Ultra × Hello Kitty Limited Edition will be sold via store.insta360.com and selected global retailers.

- Product Name: GO Ultra × Hello Kitty Limited Edition
- Contents: Hello Kitty Limited Edition x1, Lens Guard (pre-installed) x1, Quick-Release Safety Cord x1, Magnet Pendant x1, Mini Selfie Stick with Tripod 2.0 x1, Quick-Release Mount x1, Custom Carrying Case x1
- Price: 85,800 JPY