Insta360 Announces Production of Second User-Participatory 'Official Photo Book', Begins Accepting Submissions Aiming for Nationwide In-Store Exhibitions
Insta360 Japan has announced the production of its 2nd 'Official Photo Book' featuring user submissions. Applications are open until May 17, 2026. The completed book will be exhibited at electronics retail stores nationwide, with selected creators receiving a limited-edition copy.
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- 📰 Published: April 24, 2026 at 18:00
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Insta360 Japan (hereinafter 'Insta360') has decided to produce the second edition of the 'Insta360 Official Photo Book,' which gained high acclaim upon its release in February 2026, and begins accepting user photo submissions starting today.
This project is a user-participatory initiative where photos taken by Insta360 users are compiled into a single photo book and exhibited at home electronics retail stores nationwide and various events.
Furthermore, creators whose works are selected will receive one complimentary copy of the photo book featuring their work. Please note that this photo book will be produced in a limited print run and is planned to be distributed as a not-for-sale item, meaning it will not be available for general retail.
About the 'Insta360 Official Photo Book'
In the first edition announced in February 2026, many submissions were received from a broad demographic ranging from domestic and international creators to general users.
The completed photo book was utilized at storefronts of electronics retailers nationwide and exhibition events, receiving favorable reviews as content conveying the possibilities of new photographic expression through Insta360 products.
Key Points of the Second Edition
Following the positive response to the first edition, this project is being continued as a second edition.
We will continue to broadly solicit diverse photographic expressions from Insta360 users and share them in the form of a photo book.
The theme is open as long as the photo was taken with an Insta360 camera.
Submissions can range widely from everyday snapshots to travel landscapes and creative works.
Selected works will be published in the photo book.
Planned to be exhibited at electronics retail stores and events nationwide.
⬛︎ Application Overview
Application Period:
Until Sunday, May 17, 2026
How to Apply:
1. Follow the Instagram account '@insta360_jp'.
2. Post a photo taken with an Insta360 camera (new posts are recommended / new posts will be given priority in the selection process).
3. Include the name of the product used and the hashtag '#insta360フォトブック' in the post description, and tag @insta360_jp.
* You can also apply by adding the hashtag to an existing post.
Benefits:
Creators of selected works will receive one copy of the photo book (limited edition, not for sale) in which their work is published.
Towards a Brand Experience Created with Users
Through this project, Insta360 will provide an experience of co-creating content with users, while also disseminating new possibilities for photographic expression.
About Insta360
Founded in 2015, Insta360 is the industry's leading company, boasting the world's No. 1 market share for omnidirectional VR cameras. With the vision of being the 'Future Camera Man,' we advance research in imaging algorithms, AI, mechanical control, acoustics, and optics, aiming to realize a world where people can better record and share their lives easily.
For more details, please visit here: https://store.insta360.com/product/x5?c=6369
Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Blog: https://www.insta360.com/blog-jp
Follow on Facebook: https://www.facebook.com/Insta360Japan/
Follow on X: https://x.com/Insta360Japan
Follow on Instagram: https://www.instagram.com/insta360/
Follow on TikTok: https://www.tiktok.com/@insta360japan
LinkedIn: https://www.linkedin.com/company/insta360
YouTube Channel: https://www.youtube.com/c/insta360japan
This project is a user-participatory initiative where photos taken by Insta360 users are compiled into a single photo book and exhibited at home electronics retail stores nationwide and various events.
Furthermore, creators whose works are selected will receive one complimentary copy of the photo book featuring their work. Please note that this photo book will be produced in a limited print run and is planned to be distributed as a not-for-sale item, meaning it will not be available for general retail.
About the 'Insta360 Official Photo Book'
In the first edition announced in February 2026, many submissions were received from a broad demographic ranging from domestic and international creators to general users.
The completed photo book was utilized at storefronts of electronics retailers nationwide and exhibition events, receiving favorable reviews as content conveying the possibilities of new photographic expression through Insta360 products.
Key Points of the Second Edition
Following the positive response to the first edition, this project is being continued as a second edition.
We will continue to broadly solicit diverse photographic expressions from Insta360 users and share them in the form of a photo book.
The theme is open as long as the photo was taken with an Insta360 camera.
Submissions can range widely from everyday snapshots to travel landscapes and creative works.
Selected works will be published in the photo book.
Planned to be exhibited at electronics retail stores and events nationwide.
⬛︎ Application Overview
Application Period:
Until Sunday, May 17, 2026
How to Apply:
1. Follow the Instagram account '@insta360_jp'.
2. Post a photo taken with an Insta360 camera (new posts are recommended / new posts will be given priority in the selection process).
3. Include the name of the product used and the hashtag '#insta360フォトブック' in the post description, and tag @insta360_jp.
* You can also apply by adding the hashtag to an existing post.
Benefits:
Creators of selected works will receive one copy of the photo book (limited edition, not for sale) in which their work is published.
Towards a Brand Experience Created with Users
Through this project, Insta360 will provide an experience of co-creating content with users, while also disseminating new possibilities for photographic expression.
About Insta360
Founded in 2015, Insta360 is the industry's leading company, boasting the world's No. 1 market share for omnidirectional VR cameras. With the vision of being the 'Future Camera Man,' we advance research in imaging algorithms, AI, mechanical control, acoustics, and optics, aiming to realize a world where people can better record and share their lives easily.
For more details, please visit here: https://store.insta360.com/product/x5?c=6369
Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Blog: https://www.insta360.com/blog-jp
Follow on Facebook: https://www.facebook.com/Insta360Japan/
Follow on X: https://x.com/Insta360Japan
Follow on Instagram: https://www.instagram.com/insta360/
Follow on TikTok: https://www.tiktok.com/@insta360japan
LinkedIn: https://www.linkedin.com/company/insta360
YouTube Channel: https://www.youtube.com/c/insta360japan