[Insight Edge, Inc.] Complete Renewal of Brand Logo and Website
Insight Edge, the company driving DX for the Sumitomo Corporation Group, has completely renewed its brand logo and website. Under the new tagline 'Drive change with Insight.', it has clarified its stance on accelerating corporate transformation and value creation.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 18:00
- 🔍 Collected: April 8, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 21:02 (300h 1m after Collected)
Insight Edge, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Junichi Kosaka; hereafter 'the Company'), which leads the DX promotion of the Sumitomo Corporation Group, has redefined its brand identity and renewed its logo and corporate website to strengthen communication both within and outside the Sumitomo Corporation Group, including globally, and to respond to the rapid evolution of digital and AI technologies. Under the new tagline 'Drive change with Insight.', we will further accelerate the resolution of complex social issues and the creation of business value.
Insight Edge, Inc. Website: https://insightedge.jp/
## About the New Logo Design
Since our establishment in 2019, we have supported business value creation by deeply engaging with customer business challenges, thinking together, and shaping solutions together. We have placed the knowledge from our business implementations at the core of our brand and expressed it in a new logo with a view toward global expansion.
The new logo represents our three core personalities:
- **'Drive,'** the power to hypothesize, act immediately, and see projects through from prototype to implementation, is represented by a vector.
- **'Exploration,'** the power to proactively step into cutting-edge technologies and unknown territories to find clues for solutions, is represented by three-directional arrows.
- **'Co-Creation,'** the power to delve into the structure of challenges from the same perspective as the customer and create business value together, is condensed into a single symbol by combining the three-directional arrows.
**Symbol Mark: Penrose Triangle**
The symbol mark adopts the 'Penrose Triangle' as its motif. It is an 'impossible figure' that appears three-dimensional but cannot exist in reality. This symbol represents our stance of facing even unclear, unknown challenges with a multifaceted perspective and deep insight, and our approach of working alongside customers to pave a path to resolution.
For our brand color, we have defined 'IE Blue,' an ultramarine blue close to violet that evokes a sense of future advancement. The logotype uses an edgy font, imbuing it with the will to pioneer new value with customers, armed with creativity.
## About the New Corporate Website
The new corporate website has been completely renewed as our 'communication hub' based on the brand worldview defined by the new logo. We have redesigned the message structure around our Mission, Vision, and Values (MVV) to provide an experience where our strengths and a-value proposition can be understood more intuitively.
Furthermore, we have adopted the main message 'Drive change with Insight. - Honing technology and experience to create the next step into the future together.' This new wording expresses our posture towards the future we aim for, built on the foundation of our history of leading transformation in diverse and rapidly changing business domains.
Insight Edge, Inc. Website: https://insightedge.jp/
## About the New Logo Design
Since our establishment in 2019, we have supported business value creation by deeply engaging with customer business challenges, thinking together, and shaping solutions together. We have placed the knowledge from our business implementations at the core of our brand and expressed it in a new logo with a view toward global expansion.
The new logo represents our three core personalities:
- **'Drive,'** the power to hypothesize, act immediately, and see projects through from prototype to implementation, is represented by a vector.
- **'Exploration,'** the power to proactively step into cutting-edge technologies and unknown territories to find clues for solutions, is represented by three-directional arrows.
- **'Co-Creation,'** the power to delve into the structure of challenges from the same perspective as the customer and create business value together, is condensed into a single symbol by combining the three-directional arrows.
**Symbol Mark: Penrose Triangle**
The symbol mark adopts the 'Penrose Triangle' as its motif. It is an 'impossible figure' that appears three-dimensional but cannot exist in reality. This symbol represents our stance of facing even unclear, unknown challenges with a multifaceted perspective and deep insight, and our approach of working alongside customers to pave a path to resolution.
For our brand color, we have defined 'IE Blue,' an ultramarine blue close to violet that evokes a sense of future advancement. The logotype uses an edgy font, imbuing it with the will to pioneer new value with customers, armed with creativity.
## About the New Corporate Website
The new corporate website has been completely renewed as our 'communication hub' based on the brand worldview defined by the new logo. We have redesigned the message structure around our Mission, Vision, and Values (MVV) to provide an experience where our strengths and a-value proposition can be understood more intuitively.
Furthermore, we have adopted the main message 'Drive change with Insight. - Honing technology and experience to create the next step into the future together.' This new wording expresses our posture towards the future we aim for, built on the foundation of our history of leading transformation in diverse and rapidly changing business domains.