[kokolo sauna®] Making 'Recovery' a Societal Standard. kokolo sauna Launches 'Recovery Project'

kokolosauna Representative Yuta Hori and Medical Doctor Hiroshi Imai.

The new project 'Recovery Project,' which will disseminate the value of 'recovery' to society, is set to launch.

INSIGHT WORKS Inc. (Head Office: Minato-ku, Tokyo, Representative Director: Yuta Hori), which operates the sauna and cold bath brand 'kokolo sauna® (Kokoro Sauna),' will launch the 'Recovery Project' as a new initiative to disseminate the value of 'recovery' to society, in collaboration with experts from various fields such as medicine, sports, and wellness.

The first installment will feature a dialogue content with Medical Doctor Hiroshi Imai, who has been active on the front lines of emergency medicine for over 30 years, and Keita Samama, a member of the Japanese national swimming team.

Making 'Recovery' a Societal Standard.

'Working hard is recognized.'

On the other hand, there are not many opportunities to talk about 'recovering.'

In the world of sports, 'recovery' is considered as important as training for achieving high-quality performance.

And that concept is not limited to athletes.

Business professionals facing their daily work, those in life-saving professions such as medicine and firefighting, people engaged in childcare and caregiving, and those who wish to live healthily even in old age.

Isn't 'recovery for a better life' one of the indispensable values for our future lives in each of our lives?

The Recovery Project is a project that will disseminate to society that 'recovery' is a value that supports people's health, performance, and a rich life, together with experts active in various fields such as medicine, sports, and wellness.

kokolo sauna supports a 'richer life' through 'saunas' and 'cold baths.'

First installment: Dialogue between Medical Doctor Hiroshi Imai and Keita Samama, member of the Japanese national swimming team.

The first installment of the Recovery Project will feature dialogue content with Medical Doctor Hiroshi Imai, who has been active on the front lines of emergency medicine for over 30 years, and Keita Samama, who competes on the world stage as a member of the Japanese national swimming team.

Medicine and sports.

The common point that the two, active in different fields, spoke about was the importance of 'recovery.'

'Strength is not built by practice alone.'

Sufficient rest, conditioning, and time to adjust the mind and body support daily performance.

They shared this idea from their respective standpoints.

It introduces the concept of 'recovery,' which applies not only to improving athletic ability but also to work and daily life, from multiple perspectives.

Samama's highly satisfying cold bath, Hagoromo1s

Reason for delivering 'Recovery' to society

kokolo sauna has so far provided saunas and cold baths to hotels, inns, hot spring facilities, sports facilities, etc., nationwide, supporting the experience of 'getting into the zone.'

In the future, we will not only provide facilities but also advance collaborations with various fields such as medicine, sports, and wellness as a brand that delivers the value of 'recovery' itself to society.

In the future, the Recovery Project will continue to disseminate the value and potential of 'recovery' through dialogues and interviews with experts in various fields, including sports, medicine, and wellness.

Making 'Recovery' a Societal Standard.

kokolo sauna will continue to deliver the value of 'recovery' to society for each individual to live a better life.

Please look forward to the dialogue between Samama and Dr. Imai!

Representative's Comment

This 'Recovery Project' is not just a dialogue event.

It is a project that gives form to the value of 'recovery' that kokolo sauna wants to deliver to society from now on.

What we want to deliver is not just facilities like saunas and cold baths.

It is the culture of 'recovery' that supports life's performance.

That is why we have launched this project together with Dr. Imai, who has faced life on the front lines of emergency medicine for over 30 years, and Samama, who continues to challenge himself on the world stage.

We believe that 'recovery' can become an important habit for living a better life for everyone who works hard every day in their respective roles, such as work, childcare, medicine, and caregiving.

Through the Recovery Project, we aim to realize a society where each individual can live healthily and true to themselves by delivering the value of 'recovery' to society together with experts from various fields.

▼Press Release/Video of Dr. Imai's Appointment as Advisor

https://prtimes.jp/main/html/rd/p/000000062.000044341.html

▼Press Release/Video of Samama's Appointment as Ambassador

https://prtimes.jp/main/html/rd/p/000000046.000044341.html

Inquiries regarding this matter

INSIGHT WORKS Inc. kokolo sauna Division

TEL: 0120-343-264

E-Mail: info@kokolosauna.com

Web: https://kokolosauna.com/

Company Overview

URL https://insightworks.co.jp/

Industry Commercial (Wholesale and Retail)

Head Office Location Tomioka Higashi, Kanazawa-ku, Yokohama-shi, Kanagawa

Phone Number 050-3701-5369

Representative Yuta Hori

Listed Unlisted

Capital 2.5 million yen

Established January 2017