INSIGHT LAB Continues Official Club Partner Agreement with Albirex Niigata
INSIGHT LAB continues its official club partner agreement with Albirex Niigata, supporting the club's growth and regional contribution through data utilization.
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- 📰 Published: March 31, 2026 at 21:00
INSIGHT LAB Corporation (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President & CEO: Isao Toyama; Securities Code: 227A; hereinafter "the Company") is pleased to announce the continuation of its official club partner agreement with the professional soccer club "Albirex Niigata." Following last year, INSIGHT LAB will continue to support the club's initiatives related to data utilization, such as marketing strategies leveraging data and strengthening fan engagement.
The Company's mission is "To create a richer society by utilizing big data," and since its establishment in 2005, it has supported data utilization for companies and local governments. Headquartered in Tokyo, it has bases in Hokkaido, Tochigi, Osaka, Okinawa, and Niigata. Particularly in Niigata Prefecture, it has three bases in Niigata City, Joetsu City, and Sado City, valuing coexistence with the local community.
This season, we will continue our official club partner agreement with Albirex Niigata and support the club's medium- to long-term growth through consultation and consideration regarding data utilization tailored to the club's situation and challenges.
Comment from Isao Toyama, Representative Director, President & CEO of INSIGHT LAB Corporation
We are delighted to continue our activities as a partner of Albirex Niigata this season.
As data utilization professionals, INSIGHT LAB will continue to provide multifaceted marketing support, including strengthening fan engagement and promoting collaboration with local businesses, as we did last year.
Our goal is for data to be more than just numbers; it should be a reliable force connecting the club, its supporters, and the community.
We believe in the power of soccer and the vitality that Albirex Niigata brings to this city.
We will continue to work diligently this season as a companion supporting the club's sustainable development, valuing each積み重ね (accumulation/step).
With Niigata's pride in our hearts, let's cheer together passionately.
I love Niigata!!
INSIGHT LAB will continue to pursue the possibilities of data utilization with Albirex Niigata, supporting the club's new challenges and contributing to the development of the local community.
INSIGHT LAB Corporation
INSIGHT LAB's mission is "To create a richer society by utilizing big data." We provide end-to-end support, from consulting and development to operation and maintenance, with specialist teams in various data-related technologies such as data analysis platform construction, data visualization, and AI system development, tailored to our customers' needs.
Established: December 22, 2005
Headquarters: Shinjuku Nomura Building 33F, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Isao Toyama, Representative Director, President & CEO
FAQ
What specific support does INSIGHT LAB provide to Albirex Niigata?
They support marketing strategy development using data, strengthening fan engagement, building data analysis platforms, visualization, and AI system development.
What benefits does this partnership bring to Albirex Niigata?
It is expected to improve fan services, expand revenue opportunities, strengthen regional ties, and achieve medium- to long-term club growth through data-driven decision-making.
Why does INSIGHT LAB focus on the Niigata region?
With three bases in Niigata Prefecture, they prioritize coexistence with the local community as part of their corporate mission, actively engaging in regional contributions.