Inoue Kikaku, the brand of brown rice cup noodles 'BiNoo', appoints Takuma Inoue, founder of 'Zukumen.com', as an outside director

Inoue Kikaku Co., Ltd. (Headquarters: Sapporo City, Hokkaido, Representative Director: Ki Takami) engages in the planning, development, and sales of food brands, including the brown rice cup noodle brand 'BiNoo (BiNoo).' We are pleased to announce that Takuma Inoue (Inoue Takuma) has been appointed as an outside director of our company as of June 11, 2026.

Background of Appointment

Our company is expanding its business through multiple channels, including D2C, EC, and wholesale, in addition to the brown rice cup noodle brand 'BiNoo (BiNoo).'

Inoue has extensive practical experience in food D2C and EC operations, including launching the largest ramen e-commerce site in Japan, 'Zukumen.com.' Through this appointment, we will leverage the insights he has cultivated to strengthen our brand business growth strategy and further enhance our business foundation.

Profile of New Outside Director

Takuma Inoue (Inoue Takuma) Outside Director, Inoue Kikaku Co., Ltd.

Born in 1975. Joined CyberAgent after an internship at the fledgling company. Founded Traffic Gate Co., Ltd. as a subsidiary of the same company and has served as a director since 2003. In 2010, he co-founded Gourmet Innovation Co., Ltd. (now Gourmet Ex Co., Ltd.) and launched the largest ramen e-commerce site in Japan, 'Zukumen.com.' In December 2023, he joined the SoftBank Robotics Group. Leveraging his extensive practical experience in food D2C and EC operations, he is supporting Inoue Kikaku's brand business.

Appointment Comments

New Outside Director Takuma Inoue 'I believe that the experience I have cultivated in the food EC field can contribute to Inoue Kikaku's business, which carefully engages in product development. I will do my best to support the delivery of brands such as BiNoo to as many people as possible.'

Representative Director Ki Takami 'We are very encouraged to be able to welcome Mr. Inoue, who has achieved long-term results in the forefront of food D2C and EC, as an outside director. We will build a system to deliver the food we truly want to deliver to as many people as possible, leveraging Mr. Inoue's insights.'

Features of Brown Rice Cup Noodles BiNoo

・100% Brown Rice Noodles: The noodles are made from 100% brown rice. They are gluten-free as they do not contain wheat, and retain dietary fiber and minerals as they are not refined.

・Abundant Dried Ingredients: With 14-16g of dried ingredients per serving, which is unusual for cup noodles, it includes vegetables, nuts, seaweed, etc., providing a satisfying meal experience.

・No Added Flavor Enhancers: The umami and broth are derived from natural ingredients such as shiitake mushrooms, kelp, vegetables, and fermented seasonings. No fragrances, colorings, or preservatives are used.

・100% Plant-Based: No animal ingredients are used, making it suitable for vegans and vegetarians.

Product Overview and Sales Information

Product Name: Brown Rice Cup Noodles BiNoo (BiNoo)

Content and Price: 84g / 498 yen (tax-excluded)

Country of Origin: Vietnam

Other Sales Channels: In-house online store, Amazon.co.jp

Company Profile

Company Name: Inoue Kikaku Co., Ltd.

Location: 2-17-8-1 Miyanoshimachi 2-jo, Chuo-ku, Sapporo City, Hokkaido

Representative: Representative Director Ki Takami

Business: Planning, development, and sales of food brands

Operated Brands: BiNoo

URL: https://inoue-kikaku.com

Inquiries Regarding This Matter

Inoue Kikaku Co., Ltd. TEL: 050-1725-8448 MAIL: info@inoue-kikaku.com