16g Dried Ingredients, Brown Rice Noodles, Zero Additives. Uncompromising Cup Noodles 'BiNoo' Officially Launches.
Inoue Kikaku has launched 'BiNoo,' a plant-based and gluten-free brown rice cup noodle. Featuring an industry-leading 16g of ingredients and zero additives, it targets health-conscious consumers through a D2C subscription model.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:38 (473h 51m after Collected)
Inoue Kikaku Co., Ltd. (Sapporo, Hokkaido; CEO: Azusa Takashima) has officially launched general sales of its plant-based, gluten-free brown rice cup noodles, 'BiNoo.' Supported by 336 backers through crowdfunding, this product is now available on the official online store (binoo.jp), which also supports subscription-based purchases.
### Product Overview
- **Product Name:** BiNoo Brown Rice Cup Noodles
- **Flavors:** 1. Veggie & Nuts, 2. Sour & Spicy
- **Ingredient Features:** Made with pesticide-free brown rice noodles / 100% plant-based / Gluten-free / No MSG, using natural umami / No chemical additives / Non-fried noodles / 16g of dried ingredients (top tier in the industry).
- **Manufacturing:** Vietnam (ISO 22000 certified factory)
- **Sales Format:** Single purchase or Subscription
BiNoo aims to redefine the instant noodle category by eliminating the typical 'unhealthy' trade-offs. The product focuses on both nutritional value and satiety, featuring a generous amount of vegetables and a base of high-quality brown rice noodles. The launch follows a successful crowdfunding campaign, highlighting strong market demand for healthy, quick meal options.
### Product Overview
- **Product Name:** BiNoo Brown Rice Cup Noodles
- **Flavors:** 1. Veggie & Nuts, 2. Sour & Spicy
- **Ingredient Features:** Made with pesticide-free brown rice noodles / 100% plant-based / Gluten-free / No MSG, using natural umami / No chemical additives / Non-fried noodles / 16g of dried ingredients (top tier in the industry).
- **Manufacturing:** Vietnam (ISO 22000 certified factory)
- **Sales Format:** Single purchase or Subscription
BiNoo aims to redefine the instant noodle category by eliminating the typical 'unhealthy' trade-offs. The product focuses on both nutritional value and satiety, featuring a generous amount of vegetables and a base of high-quality brown rice noodles. The launch follows a successful crowdfunding campaign, highlighting strong market demand for healthy, quick meal options.