\ September 1 (Tue) - 4 (Fri), 2026 / Industry's Largest Online Exhibition "IT Trend EXPO 2026 Summer" Sessions Featuring Many Leading Business Leaders to Be Announced Continuously!

Innovation & Co., Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Satoshi Sachi; hereinafter "the Company"), a group company of Innovation Inc. (TSE Standard, Securities Code 3970), will hold the industry's largest online exhibition, "IT Trend EXPO 2026 Summer," from September 1 (Tue) to September 4 (Fri), 2026.

AI, Security, Marketing - Effective for Today's Challenges! Session Pages Now Available!

With the rapid spread of generative AI, companies are being asked to transform their AI utilization, security measures, and marketing strategies at an unprecedented pace.

However, many companies still face challenges such as "AI has been introduced but not rolled out company-wide," "we can't keep up with the security risks of code generated by generative AI," and "we can't build deep connections with customers even after implementing measures."

This event directly addresses these on-site challenges, with the concept of "New Encounters Change Tomorrow's Work," providing opportunities to enrich your work, career, and life.

▼ Registration URL

https://it.expo.it-trend.jp/?utm_source=prtimes&utm_medium=press&utm_campaign=20260701

Featured Sessions

【AI Strategy】

Speaker: Manase Hoshina

Managing Executive Officer, AI & Data Lead, Ph.D. (Science), Accenture Japan Ltd.

Session Title:

"Towards Organizations Where Humans and AI 'Collaborate' – Secrets of AI-Driven Management from Accenture's AI Center Director"

Summary:

What is the difference between organizations that stop at PoCs and those that achieve company-wide transformation?

Based on expertise in supporting companies at the forefront of AI utilization, this session explains approaches to business process re-creation and organizational integration.

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【Security】

Speaker: Hiroshi Tokumaru

Director and CTO, EG Secure Solutions, Inc.

Session Title:

"'Executable Code' ≠ 'Secure Code' – Vulnerability Risks in the Era of Vibecoding and Immediate Countermeasures"

Summary:

This session explains typical patterns of SQL injection, XSS, authentication flaws, etc., hidden in code generated by generative AI that can enter production environments without developers noticing, and concrete measures that management and IT departments should take.

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【Marketing】

Speaker: Rina Akimoto

Representative of "Tabechoku" / President & CEO, Vivid Garden Inc.

Session Title:

"Why Does Tabechoku Keep Selling? – The Equation Where 'Empathy' Creates Enthusiasm and Sales ~Learning Practical Empathy Marketing from Direct-to-Consumer E-commerce~"

Summary:

"Tabechoku," a direct-to-consumer e-commerce platform chosen for its "connections" rather than features or price, shares its insights into empathy-based marketing accumulated over 8 years of practice.

This session offers universal insights applicable to anyone involved in marketing or sales, whether B2C or B2B.

▼ Registration URL

https://it.expo.it-trend.jp/?utm_source=prtimes&utm_medium=press&utm_campaign=20260701

What is IT Trend EXPO (https://it.expo.it-trend.jp)?

IT Trend EXPO is an industry-leading online exhibition organized by "IT Trend," a comparison and review site for IT products for corporations operated by our company.

The concept of this exhibition is: "New Encounters Change Tomorrow's Work."

Inefficiencies in back-office operations, personalization of sales processes, increasing cybersecurity risks – business people face endless challenges regardless of their company's size or industry. On the other hand, many pioneers are solving the same problems and moving to the next stage through new approaches such as AI utilization and DX promotion.

IT Trend EXPO 2026 Summer offers opportunities to enrich your work, career, and life.

Event Overview

Name: IT Trend EXPO 2026 Spring

Theme: New Encounters Change Tomorrow's Work Date & Time: March 3 (Tue) - March 7 (Sat), 2025 Admission: Free Registration URL: https://it.expo.it-trend.jp/?utm_source=prtimes&utm_medium=press&utm_campaign=20260701

Organizer: Innovation & Co., Inc. How to Watch: Log in to the website using the email address and password registered for advance registration.

Please check your environment in advance to ensure smooth viewing. Recommended devices (PC, tablet, smartphone, etc.)

* If you wish to exhibit at IT Trend EXPO 2026 Summer, please contact the inquiry desk. Exhibition Inquiry Desk: https://it-trend.jp/service/it-trend-expo#contact

First 10,000 registrants and attendees will receive an Amazon Gift Card worth 500 yen!

\ Early Bird Bonus Information /

We will give an Amazon Gift Card worth 500 yen to the first 10,000 people who register for IT Trend EXPO.

Registration takes about 1 minute! We look forward to your participation.

Campaign Terms and Conditions: https://it.expo.it-trend.jp/term/campaign/first-come-first-served

Apply for Participation

About IT Trend (https://it-trend.jp)

IT Trend is a comparison and information request site for corporate IT products operated by our company.

Launched in 2007, as of 2026, it lists over 8,400 products. Users browsing and using the site can compare and consider IT products suitable for their company's challenges from multiple products and companies, referencing product information and user reviews, and can request materials in bulk on the spot.

About Innovation & Co., Inc.

Innovation & Co., Inc. aims to "Design Japan's Tomorrow" and has specialized in providing services in the fields of corporate sales and marketing.

Leveraging the strengths of "sales" and "marketing" cultivated since the founding of its parent company, Innovation Inc., and "technology," we will bring innovation to Japan's "work."

Location: TOKYU REIT Shibuya R Building 3F, 3-10-13 Shibuya, Shibuya-ku, Tokyo

Established: September 2, 2019

President & CEO: Satoshi Sachi

URL: https://www.innovation.co.jp/

Business Activities: Sales and marketing support services specializing in B2B

About Innovation Inc.

Location: TOKYU REIT Shibuya R Building 3F, 3-10-13 Shibuya, Shibuya-ku, Tokyo

Established: December 14, 2000

President & CEO: Naoto Tomita

URL: https://www.innovation.co.jp/