Innova Inc. Launches Comprehensive EC Support Service from Strategy Design to Operational Stabilization

Innova Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Atsushi Munakata; hereinafter 'Innova') announced the launch of its new EC support service on June 12, 2026, with the release of a dedicated website.

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In recent years, rising demand for e-commerce has prompted many companies to launch or strengthen their EC operations.

However, numerous businesses continue to face serious challenges after launching their sites, such as 'sales aren't growing despite having a website' or 'operational costs are piling up,' often due to a lack of strategy in system implementation and post-launch operations.

Specifically, the following 'five common pain points' are frequently reported:

①【Profitability Issues】 Sales are increasing, but profits are not.

②【Lack of Expertise】 Heavy reliance on agencies leads to continuously rising advertising costs.

③【Dissatisfaction with Outsourcing】 High outsourcing fees paid to vendors, yet responses remain slow.

④【System Inefficiencies】 Patchwork systems that have been incrementally built are difficult to use.

⑤【Resource Shortage】 Teams are overwhelmed by manual tasks and lack time to develop sales-driving strategies.

Innova goes beyond mere website development or tool implementation, offering end-to-end support that ensures smooth operational integration and builds sustainable profit-generating systems.

Innova's Strengths

① End-to-End Support from Strategy to Operations

Innova drives EC strategy design, system development, and operational improvements through a single integrated team. By eliminating silos, the company accelerates decision-making and execution, leading to measurable results.

② Expert-Led Hands-On Support

Specialists in SEO, system development, data analytics, logistics, and other fields accompany clients not only in strategy formulation but also in on-the-ground operational improvements. This hands-on approach resolves practical challenges and drives tangible outcomes.

③ Data-Driven Sales Optimization

By analyzing purchase and behavioral data, Innova designs effective customer journeys and retention strategies. This enables highly reproducible EC operations that rely on data, not just intuition or experience.

View details of the EC support service

Services Offered

① Overall EC Strategy Design & Grand Blueprint

Design mid-to-long-term EC strategies, including channel strategy, system architecture, and KPI frameworks, from a management perspective.

② EC Website Development (Using Shopify)

Build scalable EC websites using Shopify, with support for API integration with existing core systems.

③ EC Logistics Optimization

Establish a low-cost, error-free system for the entire process from order to delivery.

④ SEO & CRO Strategy and Operational Support

Simultaneously maximize organic search traffic and improve on-site conversion rates. Transition from ad dependency to a self-sustaining media model.

⑤ AI/DX Implementation and Operational Management

Support digital transformation initiatives such as AI-powered product description generation and demand forecasting AI to enhance operational efficiency.

⑥ EC Revenue Maximization & Operational Management

Take full responsibility for post-launch sales growth, with a dedicated team handling day-to-day operations. Continuously implement data-driven improvements to maximize sales and profits.

⑦ Data-Driven Promotional Support

Transform data into actionable insights for effective promotions, achieving maximum marketing impact at minimal cost. Enhance campaign precision, reduce wasteful spending, and boost sales.

⑧ Payment Gateway Review

Review payment processing fees and contract terms, redesigning optimal payment methods to reduce unnecessary costs and improve operating profit.

View details of the EC support service

About Innova Inc.

Innova Inc. is a marketing and sales support company with experience supporting over 600 B2B companies. Its expertise in website development, SEO strategy, content creation, data analytics, and lead nurturing directly contributes to maximizing customer acquisition and improving repeat purchase rates in modern EC operations.

From results-driven marketing strategy design to hands-on execution support such as website management and content production, Innova offers comprehensive support. Companies seeking to launch, scale, or improve profitability in their EC operations are encouraged to consult.

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Visit Innova's corporate website

Company Overview

Company Name: Innova Inc.

Headquarters: 9-1 Funakawahara-cho, Ichigaya, Shinjuku-ku, Tokyo, NBC Annex Ichigaya Building, 7F

Established: June 2011

Representative: Atsushi Munakata, Representative Director

Website: https://innova-jp.com/ (Corporate site)

Inquiries

Innova Inc.

Phone: 03-4405-7431 (Weekdays: 10:00–18:00)

Email: mktg@innova-jp.com