[Seminar Report] Behind the 50%+ Open Rate: CEO and On-site Staff Discuss Innova's 'Trust-Building' Email Nurturing

Innova Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Atsushi Munakata; hereinafter 'Innova') has released a free report from its in-house seminar titled '[Behind the 50%+ Open Rate] Break Free from Email Fatigue! Innova's 'Trust-Building' Email Nurturing: CEO and On-site Staff Discuss a Customer-Centric Approach,' held on May 26 and 27, 2026.

Read the Seminar Report

In this seminar, Innova fully disclosed its new 'Customer Model' strategy for moving beyond mass distribution to become the first choice for customers, along with two types of email measures developed through trial and error. In the latter half of the seminar, two on-site staff members responsible for operations also took the stage, candidly discussing the behind-the-scenes of their trial and error in a talk format with CEO Munakata.

This article reports on the latter half of the seminar's talk session in a digest format.

Talk Topics

The two types of email measures discovered by Innova after struggling with declining email newsletter response rates

The background of 'achieving results' such as over 50% open rates and 30% of monthly appointments coming via email

The reality of 'trial and error' by two email newsletter staff members

The common 'pattern' among effective email newsletters

'Practical tips' for successful email newsletter strategies

The content is packed with elements that can serve as a guide for those struggling with nurturing existing leads or email strategies.

Please take a look at the report.

Read the Seminar Report

About Innova Co., Ltd.

Innova Co., Ltd. is a marketing and sales support company that has supported over 600 B2B companies. Through content creation, website construction, lead nurturing, and MA utilization support, we help design marketing strategies and optimize sales activities that directly lead to results.

We can also support the 'execution' part of marketing measures, such as website operation outsourcing and content production support. Please feel free to contact us.

View Innova's Services

Contact Innova

Company Overview

Company Name: Innova Co., Ltd.

Location: 7th Floor, NBC Annex Ichigaya Building, 9-1 Ichigaya Funagawara-machi, Shinjuku-ku, Tokyo

Established: June 2011

Representative: Representative Director Atsushi Munakata

Website: https://innova-jp.com/ (Corporate Site)

Contact for Inquiries

Innova Co., Ltd.

Phone: 03-4405-7431 (Weekdays: 10:00-18:00)

Email: mktg@innova-jp.com