'Studyplus' Brand Logo Refined: 'Accumulating Study Time' Motif Retained with a More Modern Expression

Studyplus Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takashi Hirose) announces the refinement of its corporate logo and the logo for its learning management app, 'Studyplus.' *Refinement: A technique of polishing details while inheriting the motif of an existing design. Approximately 13 years after the current logo was created in 2013, we have evolved it into a more modern form and color scheme while keeping the core motif of Studyplus: 'the accumulation of study time.' Studyplus Logo ■ To a more memorable logo, responding to trends and changes in touchpoints. Since the old logo was established in 2013, it has earned the trust of learners and learning supporters. However, due to changes in design trends, advancements in device resolution, and the expansion of diverse touchpoints across digital and offline platforms, an evolution to a logo with higher visibility that is consistently recognizable in all environments has become necessary. We are taking this opportunity to refine the logo, making it more memorable for a larger number of learners and learning supporters. ■ The concept is 'the step-by-step accumulation of study time.' The Studyplus logo is based on the motif of 'the step-by-step accumulation of study time.' The layers of learning that grow with each record represent the learner's journey itself. Comparison of new and old logos. App icon. This motif has been consistently inherited from the old logo. The new logo evolves into a modern and sophisticated design while maintaining the traditional soft and gentle impression. The angle of the pencil's tilt connects to the baseline of the new logotype, achieving a sense of unity and stability for the entire mark. ■ To a color palette that balances stationery-like familiarity and stability. The four main colors symbolizing Studyplus (Azure/Turquoise/Yellow/Pink) remain, but have been adjusted to a brighter, more modern tone. Navy/Beige are used as support colors, creating a color palette that balances the familiarity of stationery, which is close to learners, with the stability of the brand. ■ Implementation Schedule The new logo is scheduled to be introduced sequentially starting from May 18, 2026. It will be deployed across various media, including the official Studyplus website, applications, and advertising/marketing materials. It will also be reflected in related services such as Studyplus for School and Studyplus Ads. ■ Overview of the learning management app 'Studyplus' 'Studyplus' is a learning management app that allows users to visualize their daily study records and share them with fellow learners for encouragement. It supports the maintenance and improvement of learning motivation, provides information on desired schools, goals, and future dreams, and expands future options. It has over 10 million cumulative members and is used by more than one in two university entrance exam students. https://www.studyplus.jp/ *App download URLs: App Store: https://apps.apple.com/jp/app/apple-store/id505410049 Google Play: https://play.google.com/store/apps/details?id=jp.studyplus.android.app ■ Studyplus Inc. Overview: Location: NMF Surugadai Building 4F, 2-5-12 Kanda Surugadai, Chiyoda-ku, Tokyo. CEO: Takashi Hirose. Business: Provision of the learning management app 'Studyplus,' marketing solutions for the youth demographic 'Studyplus Ads,' and a communication platform for educational institutions 'Studyplus for School.' Established: May 20, 2010. https://info.studyplus.co.jp/