Housing Loan Comparison Media "Housing Loan Station". Qualified Housing Loan Advisors Support Users in Optimal Loan Selection through Both Digital and Human Interaction

Infinity Agent Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yuhei Okada) officially launched "Housing Loan Station," a housing loan comparison media for users considering new loans or refinancing, on April 1, 2026.
This media is a new form of comparison media that combines "human x digital" interaction, where qualified housing loan advisors provide consulting-style support for housing loan selection, which cannot be fully determined by comparison information on the web alone.

■ Background of Service Development
For many people, a housing loan is "the largest borrowing of their life" and a crucial financial product that forms the foundation of their household budget. However, the Japanese housing loan market has structural issues that prevent consumers from making optimal choices.

【Information Asymmetry】
In the context of home purchases, real estate companies largely lead the selection of housing loans. Often, users are presented with a limited range of options, primarily tied loans, making it difficult for them to compare a wide range of financial institutions and choose a loan that suits them.

【Diversification of Housing Loan Products】
In recent years, housing loan products have rapidly diversified. With various financial institutions offering unique products such as point-back loans, ultra-long-term loans up to 50 years, pair loans, and mixed repayment types, it has become difficult to access these options solely through real estate companies' tied loans.

【Challenges of Existing Comparison Media】
While several housing loan comparison sites exist, it is not easy to determine the optimal product based solely on the listed information. Many situations require decisions based on individual circumstances, such as choosing interest rate types, comparing various fees, understanding group credit life insurance details, and balancing repayment plans with life plans. The current situation is that many users feel, "There's information, but I don't know which one to choose in the end."

■ Features of "Housing Loan Station"
1. Neutral Comparison and Proposal from a User Perspective
We comprehensively compare interest rate types, various fees, and ancillary services to deliver truly valuable information to users. Instead of a uniform ranking of "which loan is good," we design information from the perspective of "which loan is optimal for you."

2. Consulting-style Support by Housing Loan Advisors
The biggest feature of Housing Loan Station is its "human responsiveness" that goes beyond providing information on the web. Qualified housing loan advisors directly consult with users over the phone, taking into account their borrowing conditions, income, and life plans. Rather than just "reading an article and being done," we have established a system that provides end-to-end support, from digital information to human consulting, leading to concrete actions.
(Toll-free number: 0120-520-275, Reception hours: Weekdays 9:00-18:00)

3. Supports Both New Loans and Refinancing
We support not only new loans for home purchases but also the consideration of refinancing existing loans. We will progressively expand the financial institutions and products listed in the future to build a comparison platform that can meet diverse user needs.

■ Future Outlook
Housing Loan Station aims to expand its services beyond being just a housing loan comparison media to related areas concerning housing and living.

Considering a housing loan is closely linked to overall life decisions, such as choosing real estate, reviewing insurance, renovations, and designing future life plans. Housing Loan Station aims to grow into a one-stop media that delivers information related to housing and money, starting from the "timing of considering a housing loan."

In addition to expanding listed financial institutions and enriching content, we aim to become a platform that supports the entire user experience before and after home purchase in the future.

【Location】
Sumitomo Fudosan Chiyoda Fujimi Bldg. 2F, 1-8-19 Fujimi, Chiyoda-ku, Tokyo 102-0071
【Date of Establishment】 May 15, 2015
【Representative】 Yuhei Okada, Representative Director
【Real Estate Business Registration Number】 Governor of Tokyo (1) No. 106343
【Affiliated Organization】 EO Tokyo Central
【Corporate Website】 https://infinity-agent.co.jp/
【Recruitment Site】 https://infinity-agent.co.jp/recruit/

Our mission is to "unleash infinite possibilities by utilizing sales and marketing," and we strive to provide value to our customers by leveraging our strengths in sales and digital marketing.
We operate a "Digital Marketing Business" that provides comprehensive consulting on digital marketing, and a "DX Business" that aims to digitalize industries, primarily in the real estate and renovation sectors, by combining "sales" and "digital marketing."

【Digital Marketing Business】https://infinity-agent.co.jp/service/dm/
【DX Business】https://infinity-agent.co.jp/service/dx/

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