Towards a Society Where Real Estate Owners Can Proactively Participate in Management as Business Owners

Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of "I'm Yours Co., Ltd."

I'm Yours Co., Ltd. (Headquarters: Naka-ku, Hiroshima City; Representative Director: Yuichi Morimatsu; hereinafter "the Company") is a consulting firm based in Hiroshima City that provides paid advice on rental property management to real estate owners.

However, our role is not limited to merely providing advice.

The essence of our activities lies in "changing the norm in the real estate industry."

■ I'm Yours Co., Ltd.'s Dream

It is for a culture to take root in Japan where real estate owners are not isolated and "make decisions with neutral experts."

In Western countries, the practice of third-party experts such as consultants and agents being involved is more widely established compared to Japan.
On the other hand, in Japan, transactions centered on a one-on-one relationship between owners and real estate companies are common.

While this relationship can sometimes be efficient, it is also a structure that can inherently involve information asymmetry and conflicts of interest.

We believe that this very structure presents challenges for the industry.

■ "New Norms" in an Era of Information Disparity

With the advancement of technology, the amount of information that businesses can handle has significantly increased.

However, at the same time, some real estate owners are forced to make important decisions without easy access to sufficient information.

There are many farmers and senior owners who originally have little contact with real estate, and their decisions often have a significant impact not only on their own lives but also on future generations.

That is precisely why we believe there is a need for a disinterested third party to act as a "second opinion," organizing information and supporting decision-making.

A sense of security and a healthy tension.
We believe that an environment possessing both of these fosters sound decision-making.

■ From "Customer" to "Business Owner"

In Japan, there is a deeply rooted mindset and business practice that "as long as you are a customer, you will be protected."

However, rental property management is a business.

The moment an apartment is built—or more precisely, from the stage when the plan begins to move—rental property management has already started.

Owners become "business owners," not "customers."

However, we feel that the insufficient shift in this mindset is one of the causes of various problems.

Our company wants to keep asking real estate owners:

"Are you taking the lead in your rental property management?"

■ The Future Beyond the Sublease Problem

As experts standing with sublease owners, we want to continue delivering accurate information.

The challenges related to subleases are not merely contractual issues; they also reflect an aspect of the industry's structure.

That is why we believe that its normalization will lead to increased transparency across the entire real estate industry.

■ The Society We Aim For

The future we want to realize is simple:

Real estate owners will:

・Access sufficient information
・Compare opinions from multiple experts
・Make management decisions of their own volition

This is a society where such "norms" take root.

And a state where consultants and agents function as third parties, creating a healthy tension throughout the industry.

We believe this is the vision of a "transparent and sustainable real estate industry."

■ Finally

Representative Yuichi Morimatsu, despite being a qualified professional, has deliberately chosen not to register as a real estate agent or rental property management business, opting instead to serve as an independent third-party advisor.

This is to establish the presence of "experts for owners," which is not yet sufficiently rooted in this country.

This small challenge will eventually become a culture and change the future of Japan's real estate industry—

And lead to a society where rental properties can be safely passed on to the next generation as assets.

That is the dream our company envisions.

【About I'm Yours】 (Contact Information)

Founded in November 2024. Representative Yuichi Morimatsu has 12 years of practical experience in rental property management at a major real estate company, and his strength lies in leveraging this expertise to provide support.

This business has been recognized by Hiroshima City for its social contribution, novelty, and uniqueness, and has been certified under the "FY2024 Hiroshima City Startup Challenge and Venture Support Project (recruitment and selection by the Hiroshima City Industrial Promotion Center Public Interest Incorporated Foundation)."

Company Name: I'm Yours Co., Ltd.

Headquarters: Ivy Building 7F, 7-29 Hondori, Naka-ku, Hiroshima City

Representative Director: Yuichi Morimatsu

Established: July 29, 2024

Phone: 082-236-3947

HP: https://imyours.co.jp/