Towards a society where real estate owners can proactively participate in management as business owners

Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "I'm Yours Co., Ltd."

I'm Yours Co., Ltd. (Headquarters: Naka-ku, Hiroshima City, Representative Director Yuichi Morimatsu, hereinafter "the Company") operates a consulting business based in Hiroshima City, providing paid advice on rental property management to real estate owners.

However, our role is not limited to merely providing advice.

The essence of our activities lies in "changing the norm of the real estate industry."

■ The Dream of I'm Yours Co., Ltd.

It is for a culture to take root in Japan where real estate owners are not isolated, but rather "make decisions with neutral experts."

In Western countries, the practice of involving third-party experts such as consultants and agents is more widely established compared to Japan.
On the other hand, in Japan, transactions centered on a one-on-one relationship between the owner and the real estate company are common.

While such a relationship can sometimes be efficient, it is also a structure that can inherently contain information asymmetry and conflicts of interest.

We believe that this structure itself is the root of the industry's challenges.

■ A "New Normal" in the Era of Information Disparity

With the advancement of technology, the amount of information that businesses can handle has significantly increased.

However, at the same time, some real estate owners are forced to make important decisions without sufficient access to information.

There are many owners, such as farmers who originally have little contact with real estate, and seniors, whose decisions often have a significant impact not only on their own lives but also on future generations.

That is why we believe that a disinterested third party is needed to act as a "second opinion," organize information, and support decision-making.

A sense of security and appropriate tension.
We believe that an environment with both of these fosters sound decision-making.

■ From "Customer" to "Manager"

In Japan, there is a deeply rooted consciousness and business practice that "as long as you are a customer, you are protected."

However, rental property management is a business.

The moment an apartment is built - or more precisely, from the stage when the plan begins to move - rental property management has already begun.

Owners become "managers," not "customers."

However, we feel that the insufficient shift in this mindset is one of the causes of various problems.

We want to keep asking real estate owners:

"Are you in control of your rental property management?"

■ The Future Beyond the Sub-lease Problem

We want to continue delivering correct information as experts who stand on the side of sub-lease owners.

The challenges related to sub-leases are not merely contractual issues; they also reflect an aspect of the industry structure.

That is why we believe that its sound development will lead to improved transparency across the entire real estate industry.

■ The Society We Aim For

The future we want to realize is simple.

A society where real estate owners:

・Access sufficient information
・Compare opinions from multiple experts
・Make management decisions on their own initiative

Such a "normal" society takes root.

And a state where consultants and agents function as third parties, creating a healthy tension throughout the industry.

We believe that this is the form of a "transparent and sustainable real estate industry."

■ Finally

Representative Yuichi Morimatsu, despite being a qualified professional, has deliberately chosen not to register as a real estate agent or rental property management business, opting instead to remain an independent third-party advisor.

This is to establish the presence of an "expert for the owner's side," which is not yet sufficiently rooted in this country.

This small challenge will eventually become a culture and change the future of Japan's real estate industry──

And towards a society where rental real estate can be safely passed on to the next generation as an asset.

That is the dream our company envisions.

【About I'm Yours】 (Contact Information)

Founded in November 2024. Representative Yuichi Morimatsu has 12 years of practical experience in rental property management at a major real estate company, and leverages this knowledge as a strength in his support.

This business has been recognized by Hiroshima City for its social contribution, novelty, and uniqueness, and has been certified under the "Reiwa 6th Year Hiroshima City Startup Challenge and Venture Support Project (Recruitment and Selection by Hiroshima City Industrial Promotion Center Public Interest Incorporated Foundation)."

Company Name: I'm Yours Co., Ltd.

Headquarters: Ivy Building 7F, 7-29 Hondori, Naka-ku, Hiroshima City

Representative Director: Yuichi Morimatsu

Established: July 29, 2024

Phone: 082-236-3947

HP: https://imyours.co.jp/