Towards a Society Where Real Estate Owners Can Proactively Participate in Management as Business Owners
I'm Yours Co., Ltd. shared its dream of establishing a culture where real estate owners make decisions with neutral experts, eliminating information asymmetry in the industry.
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- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
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We support April Dream, an initiative to make April 1st a day to share dreams. This press release is the dream of "I'm Yours Co., Ltd."
I'm Yours Co., Ltd. (Headquarters: Naka-ku, Hiroshima City; Representative Director: Yuichi Morimatsu; hereinafter "our company") is a consulting business based in Hiroshima City that provides paid advice on rental management to real estate owners.
However, our role is not limited to merely being an advisor.
The essence of our activities is to "change the accepted norms of the real estate industry."
■ The Dream of I'm Yours Co., Ltd.
It is to establish a culture in Japan where real estate owners are not isolated, but instead "make decisions together with neutral experts."
In Western countries, the practice of involving third-party experts such as consultants and agents is more widely established compared to Japan.
On the other hand, in Japan, transactions centered on one-on-one relationships between owners and real estate companies are common.
While that relationship can sometimes be efficient, it is also a structure that can harbor information asymmetry and conflicts of interest.
Our company believes that the industry's problem lies in this structure itself.
■ The "New Normal" in the Era of the Information Gap
Due to the advancement of technology, the amount of information that businesses can handle has significantly increased.
On the other hand, there are cases where real estate owners are forced to make important decisions while still having difficulty accessing sufficient information.
There are many farmers and senior owners who originally had little contact with real estate, and there are many instances where their decisions have a major impact not only on their own lives but also on the next generation.
That is exactly why our company believed that there was a need for a third party with no conflict of interest to get involved as a "second opinion," organize information, and support decision-making.
A sense of security and a moderate sense of tension.
We believe that an environment with both of these elements gives rise to sound decision-making.
■ From "Customer" to "Business Manager"
In Japan, there is a deep-rooted consciousness and business custom that "as long as you are a customer, you are protected."
However, rental management is a business.
The moment you build an apartment—strictly speaking, from the stage when the project starts moving—rental management has already begun.
The owner becomes a "business manager" rather than a "customer."
However, we feel that the fact that this shift in mindset has not sufficiently taken place is a contributing factor to various issues.
Our company wants to keep asking real estate owners:
"Are you taking the initiative in your rental management?"
■ The Future Beyond the Sublease Problem
Our company wants to continue delivering accurate information as experts standing on the side of sublease owners.
It can be said that the issues regarding subleases are not merely contractual problems, but also reflect one aspect of the industry structure.
That is why we believe that rectifying this will also lead to improved transparency in the real estate industry as a whole.
■ The Society We Aim For
The future our company wants to realize is simple.
Real estate owners:
- Access sufficient information
- Compare the opinions of multiple experts
- Make management decisions of their own free will
Such a
I'm Yours Co., Ltd. (Headquarters: Naka-ku, Hiroshima City; Representative Director: Yuichi Morimatsu; hereinafter "our company") is a consulting business based in Hiroshima City that provides paid advice on rental management to real estate owners.
However, our role is not limited to merely being an advisor.
The essence of our activities is to "change the accepted norms of the real estate industry."
■ The Dream of I'm Yours Co., Ltd.
It is to establish a culture in Japan where real estate owners are not isolated, but instead "make decisions together with neutral experts."
In Western countries, the practice of involving third-party experts such as consultants and agents is more widely established compared to Japan.
On the other hand, in Japan, transactions centered on one-on-one relationships between owners and real estate companies are common.
While that relationship can sometimes be efficient, it is also a structure that can harbor information asymmetry and conflicts of interest.
Our company believes that the industry's problem lies in this structure itself.
■ The "New Normal" in the Era of the Information Gap
Due to the advancement of technology, the amount of information that businesses can handle has significantly increased.
On the other hand, there are cases where real estate owners are forced to make important decisions while still having difficulty accessing sufficient information.
There are many farmers and senior owners who originally had little contact with real estate, and there are many instances where their decisions have a major impact not only on their own lives but also on the next generation.
That is exactly why our company believed that there was a need for a third party with no conflict of interest to get involved as a "second opinion," organize information, and support decision-making.
A sense of security and a moderate sense of tension.
We believe that an environment with both of these elements gives rise to sound decision-making.
■ From "Customer" to "Business Manager"
In Japan, there is a deep-rooted consciousness and business custom that "as long as you are a customer, you are protected."
However, rental management is a business.
The moment you build an apartment—strictly speaking, from the stage when the project starts moving—rental management has already begun.
The owner becomes a "business manager" rather than a "customer."
However, we feel that the fact that this shift in mindset has not sufficiently taken place is a contributing factor to various issues.
Our company wants to keep asking real estate owners:
"Are you taking the initiative in your rental management?"
■ The Future Beyond the Sublease Problem
Our company wants to continue delivering accurate information as experts standing on the side of sublease owners.
It can be said that the issues regarding subleases are not merely contractual problems, but also reflect one aspect of the industry structure.
That is why we believe that rectifying this will also lead to improved transparency in the real estate industry as a whole.
■ The Society We Aim For
The future our company wants to realize is simple.
Real estate owners:
- Access sufficient information
- Compare the opinions of multiple experts
- Make management decisions of their own free will
Such a