Himitsu Beer and Imuraya, Two Mie-Based Companies, Collaborate to Release Limited-Edition 'Himitsu no Melon'
Himitsu Beer from Ise City and Imuraya from Tsu City, both in Mie Prefecture, have collaborated to release 'Himitsu no Melon,' a craft beer inspired by Imuraya's long-selling 'Melon Ball,' starting May 25, 2026.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 25, 2026 at 14:00 (28 min after Collected)
■ Product Concept
Himitsu Beer LLC, based in Ise City, and Imuraya Co., Ltd., based in Tsu City, are both located in Mie Prefecture. This collaboration was realized from the desire of these local companies to contribute to regional revitalization by working together to develop a high-profile product.
■ Features and Information
(1) Flavor and color inspired by Imuraya's long-seller 'Melon Ball'
Since its release in 1972, 'Melon Ball' has been cherished for its fruit-shaped container and refreshing sherbet. This craft beer allows you to enjoy that nostalgic flavor in a new form as an adult. The beer reproduces not only the flavor but also the color, making it visually enjoyable when poured into a glass.
(2) Beer made with ingredients that pair well with 'Melon Ball'
To match the refreshing sweetness of 'Melon Ball,' the ingredients were selected to provide a low bitterness, combining melon notes with tropical hop aromas. The mouthfeel is designed to be a drinkable 'Melon Ball,' highlighting the flavor while still allowing the malt nuances to be perceived, ensuring a refreshing beer experience.
- Product Name: Himitsu no Melon
- Price: 1,000 yen (excluding tax) / 1,100 yen (including tax)
- Content: 350ml
- Alcohol Content: 3%
- Style: Ice cream beer
- Temperature: Refrigerated
- Release Date: From Monday, May 25, 2026
- Available at: Himitsu Beer Online (https://himitsu-beer.myshopify.com/), select liquor stores
■ Company Profile (Himitsu Beer LLC)
A startup brewery founded in 2021 in Ise City, Mie Prefecture. The name is derived from the concept of a beer that you want to share with someone special: 'It's a secret, but I'll tell you.'
Himitsu Beer LLC, based in Ise City, and Imuraya Co., Ltd., based in Tsu City, are both located in Mie Prefecture. This collaboration was realized from the desire of these local companies to contribute to regional revitalization by working together to develop a high-profile product.
■ Features and Information
(1) Flavor and color inspired by Imuraya's long-seller 'Melon Ball'
Since its release in 1972, 'Melon Ball' has been cherished for its fruit-shaped container and refreshing sherbet. This craft beer allows you to enjoy that nostalgic flavor in a new form as an adult. The beer reproduces not only the flavor but also the color, making it visually enjoyable when poured into a glass.
(2) Beer made with ingredients that pair well with 'Melon Ball'
To match the refreshing sweetness of 'Melon Ball,' the ingredients were selected to provide a low bitterness, combining melon notes with tropical hop aromas. The mouthfeel is designed to be a drinkable 'Melon Ball,' highlighting the flavor while still allowing the malt nuances to be perceived, ensuring a refreshing beer experience.
- Product Name: Himitsu no Melon
- Price: 1,000 yen (excluding tax) / 1,100 yen (including tax)
- Content: 350ml
- Alcohol Content: 3%
- Style: Ice cream beer
- Temperature: Refrigerated
- Release Date: From Monday, May 25, 2026
- Available at: Himitsu Beer Online (https://himitsu-beer.myshopify.com/), select liquor stores
■ Company Profile (Himitsu Beer LLC)
A startup brewery founded in 2021 in Ise City, Mie Prefecture. The name is derived from the concept of a beer that you want to share with someone special: 'It's a secret, but I'll tell you.'
FAQ
『ひみつのメロン』はどのような商品ですか？
井村屋のロングセラーアイス「メロンボール」をイメージした風味と色味を持つクラフトビールです。
どこで販売されますか？
ひみつビールオンラインショップおよび一部の酒販店で販売されます。
アルコール度数はいくつですか？
アルコール度数は3％です。
発売日はいつですか？
2026年5月25日(月)より発売されます。
このコラボレーションの目的は何ですか？
三重県を地元とする企業同士が協力し、話題性の高い商品を展開することで地域活性化に貢献することを目的としています。