Gift Certificates and More! Total of 3,900 Winners in a Lottery! The "Azuki Bar Campaign with Loved Ones" is Back This Year!

Imuraya Co., Ltd. (Headquarters: 7-1-1 Takachaya, Tsu City, Mie Prefecture; President: Yasushi Iwamoto) will once again hold the [Azuki Bar Campaign with Loved Ones] this year, as a campaign for the long-loved "BOX Azuki Bar" series. Furthermore, starting in 2026, actor Hiroshi Tamaki will be appointed as the image character for the "Azuki Bar" series to convey its appeal.

This initiative is a popular campaign that receives a large number of applications from customers every year, with over 730,000 applications in 2025. In 2026, to allow even more people to win, the number of winners will be increased by 900 from last year, expanding the campaign to a total of 3,900 winners.

As another hot summer is expected in 2026, we hope that everyone can stay healthy by enjoying the cool, delicious, and azuki-rich "Azuki Bar."

▍ Campaign Details

We will present prizes to a total of 3,900 winners selected by lottery from those who apply by collecting the required number of application marks from the "BOX Azuki Bar" series packages for their desired course.

◆ Eligible Products BOX Azuki Bar, BOX Azuki Bar Milk, BOX Azuki Bar Matcha

◆ Application Deadlines Round 1: Friday, July 31, 2026 Round 2: Wednesday, September 30, 2026

◆ Application Address 〒470-1188 2026 Imuraya Azuki Bar Campaign Office

◆ How to Apply Collect the required number of application marks from the eligible products for your desired course, securely attach them to a postcard with tape, etc., clearly write your desired course (product name), postal code, address, name, age, gender, and phone number, and mail it to the application address below.

◆ Prizes Course A (10 marks per entry): JCB Gift Card worth 50,000 yen (20 winners) Course B (3 marks per entry): Imuraya product assortment worth 3,000 yen (680 winners) Course C (1 mark per entry): Azuki Bar original QUO Card worth 1,000 yen (3,200 winners)

◆ Winner Announcement After the application deadline, winners will be determined through a strict lottery. Winners will be notified by the shipment of prizes.

◆ Campaign Website https://imuraya-cp.jp/2026_box_azuki/

▍ About Imuraya "Azuki Bar" / "BOX Azuki Bar" Series

The "Azuki Bar," loved by customers for many years since its launch in 1973, is our flagship product developed from the idea of "Can we make an ice cream that tastes like frozen zenzai?" We handle everything from the selection, washing, cooking, cooling, and filling of raw beans in-house, creating an ice cream that allows you to enjoy the flavor and texture of azuki beans.

Its ingredients are only azuki beans, sugar, starch syrup, and salt, allowing you to feel the natural taste of azuki. While maintaining our commitment to simple ingredients and the method of cooking from raw beans, we have also reduced the amount of sugar to control sweetness in response to changes in customer preferences, resulting in a harder product than when it was first released.

● "Azuki Bar" Series: https://www.imuraya.co.jp/goods/ice/c-azuki/ ● Azuki Bar Brand Site: https://imuraya-cp.jp/azuki-bar/

The "BOX Azuki Bar" series offers three products: Azuki, Milk, and Matcha.

BOX Azuki Bar Plenty of azuki beans and gentle sweetness. A traditional masterpiece using azuki beans cooked with a unique method.

BOX Azuki Bar Milk A combination of milk ice cream made with Hokkaido fresh cream and mellow tsubu-an (coarse sweet red bean paste).

BOX Azuki Bar Matcha A combination of matcha ice cream made with Uji matcha supervised by Fukujuen and mellow tsubu-an.

▍ Image Character Profile

Hiroshi Tamaki Born January 14, 1980 From Aichi Prefecture.

Gained attention in the 2001 film "Waterboys" and appeared in the NHK morning drama "Kokoro" in 2003. Since then, he has appeared in numerous popular dramas such as "Nodame Cantabile," "The Way of the Househusband," and "Sakura no Tou." He is also active in a wide range of fields, including voice acting, narration, music video directing, and holding photo exhibitions. In 2025, he will play Corporal Hayase in the film "Yukikaze" and appear as the swordsman Ukyo Kikomi in the Netflix series "Ikusagami" to be distributed in November. On March 13, 2026, the film "Golden Kamuy: Abashiri Prison Raid Arc" will be released. From March 20, the Prime Original film "The Silent Service: Arctic Ocean Battle" will be distributed.