Imuraya's "Azuki Bar Campaign with Important People" Returns This Year! Gift Certificates and More for a Total of 3,900 Winners!
Imuraya Co., Ltd. is once again holding its popular "Azuki Bar Campaign with Important People" for its "BOX Azuki Bar" series. Starting in 2026, actor Hiroshi Tamaki will serve as the image character for the "Azuki Bar" series. A total of 3,900 people will win prizes such as gift certificates, an increase of 900 winners from the previous year.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 07:58 (471h 10m after Collected)
Imuraya Co., Ltd. (Headquarters: 7-1-1 Takachaya, Tsu City, Mie Prefecture; President: Yasushi Iwamoto) will be holding its "Azuki Bar Campaign with Important People" again this year, as a campaign for the "BOX Azuki Bar" series, which has been loved for many years. In addition, starting in 2026, actor Hiroshi Tamaki will be appointed as the image character for the "Azuki Bar" series to convey its appeal.
This initiative is a popular campaign that receives a large number of applications from customers every year, with over 730,000 applications in 2025. In 2026, to allow even more people to win, the number of winners has been increased by 900 from last year, expanding the campaign to a total of 3,900 winners.
With another hot summer expected in 2026, we hope that everyone can stay healthy by enjoying the cool and delicious "Azuki Bar" packed with red beans.
## Campaign Details
A total of 3,900 winners will be selected by lottery from those who apply by collecting the required number of application marks found on the "BOX Azuki Bar" series packages for their desired course.
- **Eligible Products**
BOX Azuki Bar, BOX Azuki Bar Milk, BOX Azuki Bar Matcha
- **Application Deadlines**
Round 1: Friday, July 31, 2026
Round 2: Wednesday, September 30, 2026
- **Application Address**
Imuraya Azuki Bar Campaign Office, 2026, 470-1188
- **How to Apply**
Collect the required number of application marks from the eligible products for your desired course, affix them securely with tape or similar to a postcard, clearly write your desired course (product name), postal code, address, name, age, gender, and phone number, and mail it to the application address below.
- **Prizes**
Course A (10 marks per entry): JCB Gift Card worth 50,000 yen (20 winners)
Course B (3 marks per entry): Imuraya product assortment worth 3,000 yen (680 winners)
Course C (1 mark per entry): Azuki Bar original QUO Card worth 1,000 yen (3,200 winners)
- **Winner Announcement**
After the application deadlines, winners will be determined by a strict lottery.
Winners will be notified by the shipment of their prizes.
This initiative is a popular campaign that receives a large number of applications from customers every year, with over 730,000 applications in 2025. In 2026, to allow even more people to win, the number of winners has been increased by 900 from last year, expanding the campaign to a total of 3,900 winners.
With another hot summer expected in 2026, we hope that everyone can stay healthy by enjoying the cool and delicious "Azuki Bar" packed with red beans.
## Campaign Details
A total of 3,900 winners will be selected by lottery from those who apply by collecting the required number of application marks found on the "BOX Azuki Bar" series packages for their desired course.
- **Eligible Products**
BOX Azuki Bar, BOX Azuki Bar Milk, BOX Azuki Bar Matcha
- **Application Deadlines**
Round 1: Friday, July 31, 2026
Round 2: Wednesday, September 30, 2026
- **Application Address**
Imuraya Azuki Bar Campaign Office, 2026, 470-1188
- **How to Apply**
Collect the required number of application marks from the eligible products for your desired course, affix them securely with tape or similar to a postcard, clearly write your desired course (product name), postal code, address, name, age, gender, and phone number, and mail it to the application address below.
- **Prizes**
Course A (10 marks per entry): JCB Gift Card worth 50,000 yen (20 winners)
Course B (3 marks per entry): Imuraya product assortment worth 3,000 yen (680 winners)
Course C (1 mark per entry): Azuki Bar original QUO Card worth 1,000 yen (3,200 winners)
- **Winner Announcement**
After the application deadlines, winners will be determined by a strict lottery.
Winners will be notified by the shipment of their prizes.