Coexist with AI and Make Data Your Weapon for Ad Operations! "The Complete Guide to Online Ad Operations Strategies, 2nd Edition" to be Released July 1st, with Exclusive Amazon Bonus Content: "Unpublished Strategies"

Impress Corporation (Chiyoda-ku, Tokyo, President: Takashi Takahashi), which operates IT and design-related media businesses within the Impress Group, will release the book "The Complete Guide to Online Ad Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era" on July 1, 2026. This book summarizes essential strategies for online advertising in the AI era.

Covering the Optimal Solutions for Online Ad Operations Amidst the Arrival of the AI Era and Cookie-less Environment

Currently, internet advertising costs have become the top expenditure among Japan's total advertising spending, establishing it as the "royal road" of advertising, surpassing the combined total of the four mass media. However, on the other hand, the rapid spread of generative AI, the automation of ad operations, and further enhancements in privacy protection such as cookie regulations and iOS tracking restrictions have led to unprecedented levels of "uncertainty" in achieving results with online advertising.

As the accuracy of traditional data measurement and prediction declines, the field is facing serious challenges such as "How can we instruct AI to achieve results?" and "What should we do when automated bidding doesn't work effectively?" This book aims to provide a comprehensive set of "strategies" that serve as fundamental decision-making criteria, rather than superficial techniques, for ad operations managers and marketing personnel facing such challenges.

Explained by Three Professionals at the Forefront! Includes 103 Measures and Methods to Maximize Results

This book is a revised edition of "The Complete Guide to Online Ad Operations Strategies: 102 Strongest Strategies for Marketing & Sales Promotion Focused on Results," which has been supported by many ad operations managers since its release in 2018. The three authors, who are at the forefront of ad operations, explain 103 specific "strategies" that can be immediately put into practice, including the latest know-how for ad platforms such as Google Ads and Meta Ads, the utilization of "P-MAX" campaigns which have increased in importance in recent years, and the concept of "data signals" for training accurate conversion data.

Furthermore, it also covers important domestic platforms such as LINE Yahoo Ads. Although this is a revised edition, all "strategies" have been newly written to align with the current rapidly changing market environment, making it a practical manual that ad operations managers and marketers can use to "steadily improve their ad operations results right now."

This Book is Recommended for the Following Individuals

Operators of EC and online retail sites

Operators of sites aimed at lead generation for BtoB products, etc.

Marketers who want to promote the acquisition of new customers on their own sites

Online ad operations managers, consultants, and analysts

Managers and executives overseeing site operations and digital marketing

Examples of "Strategies" Included in This Book

Breathe Life into Assets: Transforming Your Company's Internal Resources into a "Value-Generating Mechanism"

Analyze Search Terms in "Meaningful Units": Analytical Skills Required for Operators in the AI Era to Decipher Intent

First, Exclude Smartphone Apps: Prevent Unintended Clicks and Build a Foundation for Results on Web Placement Surfaces

Question the "Quality" of Conversions: Increasing Numbers Don't Always Lead to Business Growth

Structural Segmentation Hinders Machine Learning: Criteria for Dividing Campaigns and Ad Sets to Maximize Results

Ad Performance is Determined by Input: Focusing on Data Design for Platform Learning is Essential

Don't Be Swayed by Superficial Unicorns: Pursue True Growth Without Being Deceived by False Results Generated by Machine Learning

Paper Sample Images

Explains hints for creating unique "assets" by approaching the customer's emotions behind the numbers.

Understand specific benchmark values for controlling AI and preventing erratic behavior due to insufficient data.

"Unpublished Strategies" Offered as an Exclusive Amazon Purchase Bonus

For those who pre-order or purchase on Amazon.co.jp by October 14, 2026 (Wed), three "strategies" not included in the book will be provided in PDF format. This content, available only here, explains specific measures related to search ads and P-MAX.

<"Strategies" Included in the Exclusive Amazon Bonus>

Grasp the Potential for Ad Growth: Visualize Opportunity Loss in Ad Impressions with Impression Share

Discern Competitor Trends with Auction Insights: Identify the Causes of CPA Deterioration from "External Factors" and Formulate Next Appeals

Consolidate Dynamic Retargeting into P-MAX: Strongly Encourage Re-visits from Existing Users with Signals and Exclusion Settings

Book Structure

Chapter 1: Premises and Policies: Build a Foundation for Growth, Don't Let Ads Just Be Sales Promotion

Chapter 2: Search Ads: Optimal Solutions for Ad Operations That Capture the Background of Search Behavior

Chapter 3: Display Ads: Blend Ads into Placement Surfaces and Cultivate Potential Audiences

Chapter 4: P-MAX: How to Set Up Frameworks for Maximizing AI Utilization

Chapter 5: Meta Ads: Design for Leveraging Machine Learning and Defining the Boundaries of Necessary Intervention

Chapter 6: Data Signals: Designing Measurement Infrastructure to Improve Optimization Accuracy

Chapter 7: Evaluation and Improvement: Structuring Ad Learnings and Transforming Them into Organizational Assets

Book Information

Title: The Complete Guide to Online Ad Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era

Authors: Yohei Takara, Shuhei Kama, Dario Zannoni

Release Date: July 1, 2026 (Wed)

Pages: 324 pages

Size: A5 variant

List Price: 2,750 yen (2,500 yen + 10% tax)

E-book Price: 2,750 yen (2,500 yen + 10% tax) *Impress direct sales price

ISBN: 978-4-295-02438-5

◇ Amazon Book Information Page: https://www.amazon.co.jp/dp/4295024384/

◇ Impress Book Information Page: https://book.impress.co.jp/books/1125101120

◇ Book Cover Image (High Resolution) Download: https://dekiru.net/press/502438.jpg

Author Profiles

Yohei Takara

Chief Digital Ad Consultant, Ayudante Inc.

Transitioned from editing and writing to the world of performance-based advertising and data utilization. Has been active in the digital advertising field since 2006 and currently heads the Ayudante advertising team. Since 2022, he has been bridging digital advertising strategy and tactics and improving services based on customer interviews, focusing on "listening" and "dialogue." Hobbies include cooking, cats, and folding bicycles. Favorite generative AI is Claude.

Shuhei Kama

Digital Ad Consultant, Ayudante Inc.

Engaged in digital ad operations. Specializes in operations for Google Ads, LINE Yahoo Ads, Meta Ads, etc., and supports the advertising strategies of numerous companies in a wide range of fields including finance, real estate, EC, and BtoB. Currently at Ayudante Inc., he is responsible for everything from digital ad strategy design to operational improvement and analysis.

Dario Zannoni

Digital Ad Consultant, Ayudante Inc.

Originally from Italy. After coming to Japan in 2005, he joined Ayudante Inc. after working at performance-based ad agencies. He excels at Google Ads and Meta Ads, with a strength in international ad operations. In 2024, he was a main speaker at "Adworld Experience," Europe's largest PPC event. In 2025, he was selected as one of the "Top 100 Most Influential PPC Experts" by PPCsurvey.

◇ Ayudante Inc.: https://ayudante.jp/

About the "Dekiru Marketing Bible (Complete Guide to Strategies)" Series

The "Dekiru Marketing Bible (Complete Guide to Strategies)" series is a collection of explanatory books for professionals involved in marketing, sales promotion, sales, and public relations, summarizing the know-how of authors active at the forefront. In any situation, opening this book will allow you to find "strategies" and methods that can be utilized in practical work.

Above

【Impress Corporation】 https://www.impress.co.jp/

Impress Corporation is a company that comprehensively develops and operates the "Dekiru" series of PC explanation books, which has sold over 80 million copies cumulatively, the design and graphics book brand "MdN," regular magazines such as "Digital Camera Magazine," the digital comprehensive news service "Impress Watch Series" which boasts the largest access in Japan as an IT-related specialized media, and IT-related media for businesses including "IT Leaders." The company broadly develops IT and design-related publishing media businesses, as well as digital media & service businesses.

【Impress Group】https://www.impressholdings.com/

Impress Holdings, Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Yuki Tsukamoto) is a media group with Impress Holdings, Inc. as its holding company. It develops specialized media & services and solutions businesses with "IT/Design," "Music," "Mountains/Nature," "Aviation/Railways," "Mobile Services," and "Academia/Science and Technology" as its main themes. Furthermore, it is also involved in the development and operation of platforms for content businesses.