Discover How to Leverage 'Roblox,' the Platform Enthralling Gen Alpha, for Business Success! 'Sakiyomi! Communication Strategies to Reach Gen Alpha on Roblox' to Be Released on June 17

Impress Inc., a company under the Impress Group that operates IT-related media businesses (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takashi Takahashi), will release a book titled 'Sakiyomi! Communication Strategies to Reach Gen Alpha on Roblox' on Wednesday, June 17, 2026. This book condenses insights into why the rapidly growing gaming platform 'Roblox' attracts Gen Alpha, along with its business model and entry know-how.

A New Market That Has Become Part of Gen Alpha's Daily Life

'Roblox,' a global gaming platform that attracts nearly 100 million daily users worldwide, serves as a vast virtual space where post-millennials born between the 2010s and 2020s—known as Gen Alpha—spend their after-school hours. It has become a massive market for reaching youth, drawing intense interest from numerous companies. Thanks to its well-established monetization system, many creators and content holders are rushing to participate. Recently, international brands such as GUCCI and NIKE, as well as major film studios, have launched branded experience content on Roblox, generating significant buzz. In Japan, companies across industries—including the Nikkei newspaper and Takara Tomy—are also expanding their presence on the platform.

However, Roblox has developed its own unique culture and community, making entry challenging. This book carefully explains Roblox's worldview and the etiquette required to gain support from Gen Alpha.

Practical Structure That Helps Readers Visualize 'What Can We Do?'

Authored by Soichiro Tanaka, CPO of GeekOut Inc.—Japan’s leading Roblox expert—and IT journalist Mariiko Sakai, this book deeply explores the secrets behind Roblox's appeal, its business model, and corporate entry strategies. The conversational format makes it easy to grasp Roblox's overall landscape, enabling even readers with zero technical knowledge to systematically understand concepts ranging from the unique economic system 'Robonomics' to practical communication strategies for corporate participation. Beyond mere case studies, this book empowers readers to envision how their own organizations can engage, making it an essential guide for building new relationships between businesses and users.

A Practical Guide for Adults to Understand the World That Captivates Children

For readers who have never used Roblox, the book provides a thorough explanation—from account creation to basic gameplay. It is ideal not only for corporate professionals considering business applications but also for parents who want to understand the virtual world their children are immersed in. The book also details safety features such as parental controls, age-based communication restrictions, inappropriate language filtering, and game rating management, all designed to ensure a safe Roblox experience.

Recommended For

Individuals sensitive to trends

Corporate marketing and new business development personnel

Business professionals involved in advertising and brand strategy

Creators interested in the metaverse and UGC (User-Generated Content) economy

Readers who want to understand next-generation platform economies through Roblox

Parents who wish to accurately understand what Roblox is and why their children are so passionate about it

Print Concept

Clear, jargon-free explanations starting from 'What exactly is Roblox?'

Abundant insights on how users, creators, and companies should engage with Roblox from their respective perspectives

Book Structure

Chapter 1: The Platform That Enthralls Gen Alpha

Chapter 2: The Allure of the Roblox World

Chapter 3: Roblox's Business Model

Chapter 4: Roblox as a Community Companies Should Understand

Chapter 5: The Evolving Cultural Sphere of Roblox

Publication Details

Title: Sakiyomi! Communication Strategies to Reach Gen Alpha on Roblox

Authors: Soichiro Tanaka (Author), Mariiko Sakai (Author)

Release Date: Wednesday, June 17, 2026

Pages: 192

Size: A5

Price: 1,870 JPY (1,700 JPY + 10% tax)

E-book Price: 1,870 JPY (1,700 JPY + 10% tax) ※Direct sale price from Impress

ISBN: 978-4-295-02449-1

◇Amazon Book Page: https://www.amazon.co.jp/dp/429502449X

◇Impress Book Page: https://book.impress.co.jp/books/1125101184

◇Cover Image Download: https://dekiru.net/press/502449.jpg

Author Profiles

Soichiro Tanaka Master’s degree in Humanities from Kyoto University Graduate School. After serving as a product manager and business developer at marketing firms in Japan and abroad, he co-founded GeekOut in 2022 to promote Roblox adoption in Japan. He leads business development initiatives supporting Roblox utilization across IPs, talents, corporations, and local governments. He also recruits veteran Roblox developers from around the world into an in-house studio (GeekOut Studio) to develop original games, and actively supports UGC creators through business development and collaboration beyond mere content creation.

Mariiko Sakai IT journalist and CEO of Ureburn Inc. She specializes in next-generation technologies such as generative AI, XR, and digital twins, translating real-world use cases into accessible insights. She reviews hardware like smartphones through hands-on testing and evaluation. As a generative AI advisor, she provides AI training and implementation guidance for enterprises. She operates the web magazine 'TechComm-R' and is a Yahoo! News Expert.