Impress Books Academy Launches On-Demand Course on Causal Inference by Author of 'Accelerate Business with Correct Data Analysis' on April 14
Impress launches an on-demand course teaching causal inference for business. Combining a highly-rated book and video lectures, it requires no math skills, empowering teams with data-driven decision-making.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 22:00
- 🔍 Collected: April 14, 2026 at 13:31
- 🤖 AI Analyzed: April 19, 2026 at 16:49 (123h 17m after Collected)
Impress Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takashi Takahashi), which develops IT-related media businesses within the Impress Group, will start streaming an on-demand course on April 14, 2026 (Tuesday) on its 'Impress Books Academy'. This academy offers on-demand courses to learn practical business skills and mindsets. The new course features an explanatory video by the author of the popular book 'Accelerate Business with Correct Data Analysis: Introduction to Causal Inference' (which boasts a high 4.8 rating on Amazon reviews) packaged together with the e-book version.
■ From 'Guesswork' to 'Convincing' Decision-Making
While the importance of data analysis in the business field is increasing, it is not uncommon for people to confuse 'correlation' with 'causation', leading them to implement incorrect measures based on spurious causality. 'Did the new advertisement really contribute to sales?' 'Did the UI change really reduce the user bounce rate?' 'Causal inference' provides the wisdom and techniques to correctly capture the relationship between cause and effect based on objective facts (data) to answer such questions and make informed decisions. Once causal relationships are grasped, you can control the outcomes by controlling the causes, enabling decision-making grounded in objective facts.
This course mainly uses video to explain the 'concept of causal inference', which corresponds to the first half of the book. Absolutely no prerequisite knowledge of mathematics is required. Using familiar examples like diet supplements, it is designed so that anyone can understand it intuitively. It also includes a 'thinking practice' section where you think along while watching the video, allowing you to acquire practical thinking skills to avoid being deceived by fake causal relationships, and 'weapons of thought' to accelerate your business without being swayed by data.
■ Features of this Course
1. 78-minute thorough explanation by the author themselves
The author of the popular book directly lectures on the core of causal inference. In a condensed 78 minutes covering everything from the basics of 'what is causal inference' to practical applications, learners can understand the essence in the shortest possible time.
2. No math or programming required, intuitively understandable structure
Leveraging the advantages of video to the fullest, concepts that tend to become abstract are explained visually. By using familiar examples like diet supplements, it is designed so that even those without specialized knowledge can understand intuitively.
3. High retention rate through hybrid learning of 'Book x Video'
By grasping the overall picture and 'feel' through the video and keeping the proven book at hand as a text, learners can supplement deeper theories and detailed case studies. It allows for a learning style tailored to individuals, such as 'Today I'll grab the flow with a video' or 'When reviewing thoroughly, I'll read the book.'
4. Ideal for corporate training, employee education, and leader development
It is extremely effective not only for individual skill improvement but also as training to enhance the quality of decision-making as an organization. Using a common text (book) and video creates a 'common language' within the team, eliminates discrepancies in data interpretation, and contributes to the standardization and accuracy of operations.
5. Highly convenient distribution via Coeteco College
'Coeteco College' has been adopted for distribution. Learners can start studying at any time from a PC or smartphone, regardless of location or time.
■ This course is recommended for the following people:
- Those struggling with how to connect data analysis results to actual measures
- Those who want to correctly understand the difference between 'correlation' and 'causation' and improve decision-making accuracy
- Business professionals who want to draft logical plans based on evidence
- HR personnel looking for data literacy training that conveys the essence without using math
■ 'Coeteco College' adopted as the distribution platform, providing a comfortable learning environment
For the distribution of this course, the online course platform 'Coeteco College', operated by GMO Media, Inc., has been adopted. It provides learners with the following benefits and supports continuous learning:
- Multi-device compatible for 'anytime, anywhere': Fully compatible with smartphones and tablets as well as PCs. You can effectively utilize commuting time and gaps in travel to proceed with learning smoothly regardless of location.
- Intuitive operation and progress management: With an easy-to-understand, Japanese-based user interface, even those unfamiliar with IT tools can operate it without hesitation. Additionally, since viewing progress can be easily checked on the system, it is easy to make learning plans.
■ From 'Guesswork' to 'Convincing' Decision-Making
While the importance of data analysis in the business field is increasing, it is not uncommon for people to confuse 'correlation' with 'causation', leading them to implement incorrect measures based on spurious causality. 'Did the new advertisement really contribute to sales?' 'Did the UI change really reduce the user bounce rate?' 'Causal inference' provides the wisdom and techniques to correctly capture the relationship between cause and effect based on objective facts (data) to answer such questions and make informed decisions. Once causal relationships are grasped, you can control the outcomes by controlling the causes, enabling decision-making grounded in objective facts.
This course mainly uses video to explain the 'concept of causal inference', which corresponds to the first half of the book. Absolutely no prerequisite knowledge of mathematics is required. Using familiar examples like diet supplements, it is designed so that anyone can understand it intuitively. It also includes a 'thinking practice' section where you think along while watching the video, allowing you to acquire practical thinking skills to avoid being deceived by fake causal relationships, and 'weapons of thought' to accelerate your business without being swayed by data.
■ Features of this Course
1. 78-minute thorough explanation by the author themselves
The author of the popular book directly lectures on the core of causal inference. In a condensed 78 minutes covering everything from the basics of 'what is causal inference' to practical applications, learners can understand the essence in the shortest possible time.
2. No math or programming required, intuitively understandable structure
Leveraging the advantages of video to the fullest, concepts that tend to become abstract are explained visually. By using familiar examples like diet supplements, it is designed so that even those without specialized knowledge can understand intuitively.
3. High retention rate through hybrid learning of 'Book x Video'
By grasping the overall picture and 'feel' through the video and keeping the proven book at hand as a text, learners can supplement deeper theories and detailed case studies. It allows for a learning style tailored to individuals, such as 'Today I'll grab the flow with a video' or 'When reviewing thoroughly, I'll read the book.'
4. Ideal for corporate training, employee education, and leader development
It is extremely effective not only for individual skill improvement but also as training to enhance the quality of decision-making as an organization. Using a common text (book) and video creates a 'common language' within the team, eliminates discrepancies in data interpretation, and contributes to the standardization and accuracy of operations.
5. Highly convenient distribution via Coeteco College
'Coeteco College' has been adopted for distribution. Learners can start studying at any time from a PC or smartphone, regardless of location or time.
■ This course is recommended for the following people:
- Those struggling with how to connect data analysis results to actual measures
- Those who want to correctly understand the difference between 'correlation' and 'causation' and improve decision-making accuracy
- Business professionals who want to draft logical plans based on evidence
- HR personnel looking for data literacy training that conveys the essence without using math
■ 'Coeteco College' adopted as the distribution platform, providing a comfortable learning environment
For the distribution of this course, the online course platform 'Coeteco College', operated by GMO Media, Inc., has been adopted. It provides learners with the following benefits and supports continuous learning:
- Multi-device compatible for 'anytime, anywhere': Fully compatible with smartphones and tablets as well as PCs. You can effectively utilize commuting time and gaps in travel to proceed with learning smoothly regardless of location.
- Intuitive operation and progress management: With an easy-to-understand, Japanese-based user interface, even those unfamiliar with IT tools can operate it without hesitation. Additionally, since viewing progress can be easily checked on the system, it is easy to make learning plans.