Mother of Three Chihiro Kondo Star in New 'Trigger Point' Web CM: '5-Minute Recovery Habit' Launches May 19
Implus EU has appointed model Chihiro Kondo as the ambassador for 'Trigger Point,' launching a new web CM that promotes a 5-minute daily self-care routine for busy parents and professionals.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 13:00
- 🔍 Collected: May 19, 2026 at 04:31
- 🤖 AI Analyzed: May 28, 2026 at 16:54 (228h 23m after Collected)
Implus EU (Minato-ku, Tokyo; Representative: Fabian Dubacq) has appointed talent and model Chihiro Kondo as the ambassador for Trigger Point, the leading brand of foam rollers used by top athletes worldwide. The new web CM, titled '1 Day 5-Minute Recovery Habit,' will be released on Tuesday, May 19, 2026.
Trigger Point is a self-care brand born from founder Cassidy Phillips' pursuit of maintaining an optimal physical state after years of chronic discomfort. Since its inception in 2002, the brand has gained support from athletes and trainers globally, while also becoming a staple for general consumers seeking relief from daily fatigue and muscle stiffness.
The Trigger Point GRID Foam Roller® features a patented design with three types of surface textures that mimic a massage therapist's touch. Combined with unique methods, it has achieved over 10 million units in global shipments, with over 1 million units sold in Japan alone.
The new CM features Chihiro Kondo's authentic voice, depicting how she integrates body care into her busy life of juggling work and raising three children. In the making-of video, she discusses her mindset toward making self-care a habit.
[CM Overview]
Title: '1 Day 5-Minute Recovery Habit' (60s / 15s / 6s)
Release Date: Tuesday, May 19, 2026
Performer: Chihiro Kondo
[Interview Highlights]
Kondo shared, 'I wake up 30 minutes before my children to secure time for myself. Using the foam roller for self-care is my reward. When my shoulders are military stiff, I place the roller behind my neck, under my arms, or on my back. It makes my whole body feel lighter and allows me to start the day refreshed.' She started using Trigger Point on the recommendation of a trusted Pilates instructor and emphasizes its ease of use.
Trigger Point is a self-care brand born from founder Cassidy Phillips' pursuit of maintaining an optimal physical state after years of chronic discomfort. Since its inception in 2002, the brand has gained support from athletes and trainers globally, while also becoming a staple for general consumers seeking relief from daily fatigue and muscle stiffness.
The Trigger Point GRID Foam Roller® features a patented design with three types of surface textures that mimic a massage therapist's touch. Combined with unique methods, it has achieved over 10 million units in global shipments, with over 1 million units sold in Japan alone.
The new CM features Chihiro Kondo's authentic voice, depicting how she integrates body care into her busy life of juggling work and raising three children. In the making-of video, she discusses her mindset toward making self-care a habit.
[CM Overview]
Title: '1 Day 5-Minute Recovery Habit' (60s / 15s / 6s)
Release Date: Tuesday, May 19, 2026
Performer: Chihiro Kondo
[Interview Highlights]
Kondo shared, 'I wake up 30 minutes before my children to secure time for myself. Using the foam roller for self-care is my reward. When my shoulders are military stiff, I place the roller behind my neck, under my arms, or on my back. It makes my whole body feel lighter and allows me to start the day refreshed.' She started using Trigger Point on the recommendation of a trusted Pilates instructor and emphasizes its ease of use.
FAQ
トリガーポイントの新WEBCMはいつ公開されましたか？
2026年5月19日（火）に公開されました。
新CMのアンバサダーは誰ですか？
タレント・モデルで3児の母である近藤千尋さんです。
トリガーポイントの製品実績について教えてください。
世界累計出荷数1,000万本、日本国内では100万本を突破しています。
CMのメインテーマは何ですか？
「1日5分からのリカバリー習慣」をテーマに、忙しい日常の中でのセルフケアを提案しています。
近藤千尋さんが推奨する具体的な使い方は？
朝、子供たちより30分早く起きて、首の後ろや脇の下、背中にローラーを置いて身体全体をほぐす習慣を勧めています。