Mother of Three Chihiro Kondo Star in New 'Trigger Point' Web CM: '5-Minute Recovery Habit' Launches May 19

Implus EU (Minato-ku, Tokyo; Representative: Fabian Dubacq) has appointed talent and model Chihiro Kondo as the ambassador for Trigger Point, the leading brand of foam rollers used by top athletes worldwide. The new web CM, titled '1 Day 5-Minute Recovery Habit,' will be released on Tuesday, May 19, 2026.

Trigger Point is a self-care brand born from founder Cassidy Phillips' pursuit of maintaining an optimal physical state after years of chronic discomfort. Since its inception in 2002, the brand has gained support from athletes and trainers globally, while also becoming a staple for general consumers seeking relief from daily fatigue and muscle stiffness.

The Trigger Point GRID Foam Roller® features a patented design with three types of surface textures that mimic a massage therapist's touch. Combined with unique methods, it has achieved over 10 million units in global shipments, with over 1 million units sold in Japan alone.

The new CM features Chihiro Kondo's authentic voice, depicting how she integrates body care into her busy life of juggling work and raising three children. In the making-of video, she discusses her mindset toward making self-care a habit.

[CM Overview] Title: '1 Day 5-Minute Recovery Habit' (60s / 15s / 6s) Release Date: Tuesday, May 19, 2026 Performer: Chihiro Kondo

[Interview Highlights] Kondo shared, 'I wake up 30 minutes before my children to secure time for myself. Using the foam roller for self-care is my reward. When my shoulders are military stiff, I place the roller behind my neck, under my arms, or on my back. It makes my whole body feel lighter and allows me to start the day refreshed.' She started using Trigger Point on the recommendation of a trusted Pilates instructor and emphasizes its ease of use.