Violations of the Act against Unjustifiable Premiums and Misleading Representations are inexcusable. Launch of 'Store Display Check & Risk Diagnosis Service' to bridge the 'perception gap' between headquarters and on-site operations.
Impact Field Co., Ltd. has launched the 'Store Display Check & Risk Diagnosis Service,' utilizing its nationwide network of 300,000 staff to prevent violations of the Act against Unjustifiable Premiums and Misleading Representations. This service aims to resolve discrepancies in understanding between headquarters and on-site operations, as well as inconsistencies between web and physical store displays, thereby supporting corporate compliance.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 17:30
- 🔍 Collected: May 1, 2026 at 09:01
- 🤖 AI Analyzed: May 1, 2026 at 10:43 (1h 41m after Collected)
Impact Field Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kiyoto Sagae; hereinafter 'Impact Field'), a consolidated subsidiary of Impact Holdings Co., Ltd. engaged in field marketing, has launched the 'Store Display Check & Risk Diagnosis Service,' which utilizes approximately 300,000 registered staff nationwide to investigate companies' compliance with the Act against Unjustifiable Premiums and Misleading Representations (hereinafter 'Keihyoho').
In recent years, there has been a series of crackdowns on Keihyoho violations due to misleading pricing and false or exaggerated advertising. With the introduction of stealth marketing regulations in October 2023, compliance with advertising and display rules in corporate activities has become stricter than ever before. The reputation risk, where a single violation can significantly damage a company's trust and brand value, is an urgent management issue for all businesses.
Impact Field will leverage its nationwide network of approximately 300,000 field staff and its accumulated expertise in improving store operations to prevent compliance risks arising from companies' 'unintentional violations' or 'on-site-dependent operations,' thereby supporting sound business growth.
Background of Service Launch: The growing compliance risk where 'ignorance is no excuse'
Recently, several aesthetic salons received administrative orders from the Consumer Affairs Agency for Keihyoho violations (advantageous misleading representation) regarding coupon site displays. This involved displaying 'limited-time discounts' even though the same price was offered after the expiration date. Such problems are not limited to the aesthetic and beauty industries but can occur in all industries that attract customers by displaying prices and service contents, such as retail, F&B, mail-order, and cram schools. In particular, cases where headquarters' policies are not thoroughly implemented at on-site stores, such as old POPs remaining displayed or staff providing incorrect explanations, are endless.
The purpose of this service is to identify potential risks that companies may not easily notice and to encourage improvements by having investigators with a consumer's perspective objectively check such 'perception gaps between headquarters and on-site operations' and 'discrepancies between website and physical store displays.'
Three Features of This Service
This service involves staff (Media Crew) registered on the job introduction site 'MediF' (URL: https://medif.jp/) investigating the actual conditions of store displays and operations from a consumer's perspective and reporting on them. It visualizes compliance risks on-site that companies may not easily notice and promotes improvements.
Basic Flow of Service Provision
1. [Interview] We will interview customers about their business content, challenges, and particularly concerning risks.
2. [Investigation Item Design] Based on the interview content, we will design optimal investigation items utilizing Impact Field's expertise.
3. [Investigation and Report] Investigators will visit stores nationwide or in specific areas to conduct investigations. A detailed report summarizing images and comments will be submitted.
1. Objective and Realistic Grasp of Actual Conditions from a 'Consumer Perspective' by Approximately 300,000 People Nationwide
By having Impact Field's greatest strength, its nationwide network of approximately 300,000 staff (Media Crew), serve as investigators, large-scale investigations can be conducted speedily without regional or store bias. By having 'individual consumers' with diverse attributes investigate, the actual conditions from the customer's real perspective, which tend to be overlooked from the company's logic, are brought to light.
2. 'Problem-Solving-Oriented' Investigation Design Utilizing Field Marketing Expertise
Impact Field, which has supported sales floors for numerous manufacturers and retail companies through mystery shopping and merchandiser activities for many years, possesses abundant expertise in understanding 'what is happening on-site' and leading to improvements. We design investigation items that are directly linked to solving corporate challenges, such as whether headquarters' policies are being correctly executed on-site and whether there is a risk of damaging brand value, going beyond mere checklist creation.
3. Flexible Customization 'From Web to Physical Stores' According to Individual Issues
In addition to basic investigation items, it is also possible to check for discrepancies between website displays and physical store prices or service contents, and whether SNS influencer posts are appropriate, linking with the digital domain. The investigation content can be flexibly customized according to the characteristics of each industry and the individual challenges faced by customers, from the aesthetic and beauty industries to retail, F&B, and education.
Main Investigation Items (Example)
We will propose the optimal investigation plan by combining these items according to the customer's challenges.
Check regarding advantageous misleading representation
Are campaign prices and discounts stated on websites and flyers correctly applied in stores?
In recent years, there has been a series of crackdowns on Keihyoho violations due to misleading pricing and false or exaggerated advertising. With the introduction of stealth marketing regulations in October 2023, compliance with advertising and display rules in corporate activities has become stricter than ever before. The reputation risk, where a single violation can significantly damage a company's trust and brand value, is an urgent management issue for all businesses.
Impact Field will leverage its nationwide network of approximately 300,000 field staff and its accumulated expertise in improving store operations to prevent compliance risks arising from companies' 'unintentional violations' or 'on-site-dependent operations,' thereby supporting sound business growth.
Background of Service Launch: The growing compliance risk where 'ignorance is no excuse'
Recently, several aesthetic salons received administrative orders from the Consumer Affairs Agency for Keihyoho violations (advantageous misleading representation) regarding coupon site displays. This involved displaying 'limited-time discounts' even though the same price was offered after the expiration date. Such problems are not limited to the aesthetic and beauty industries but can occur in all industries that attract customers by displaying prices and service contents, such as retail, F&B, mail-order, and cram schools. In particular, cases where headquarters' policies are not thoroughly implemented at on-site stores, such as old POPs remaining displayed or staff providing incorrect explanations, are endless.
The purpose of this service is to identify potential risks that companies may not easily notice and to encourage improvements by having investigators with a consumer's perspective objectively check such 'perception gaps between headquarters and on-site operations' and 'discrepancies between website and physical store displays.'
Three Features of This Service
This service involves staff (Media Crew) registered on the job introduction site 'MediF' (URL: https://medif.jp/) investigating the actual conditions of store displays and operations from a consumer's perspective and reporting on them. It visualizes compliance risks on-site that companies may not easily notice and promotes improvements.
Basic Flow of Service Provision
1. [Interview] We will interview customers about their business content, challenges, and particularly concerning risks.
2. [Investigation Item Design] Based on the interview content, we will design optimal investigation items utilizing Impact Field's expertise.
3. [Investigation and Report] Investigators will visit stores nationwide or in specific areas to conduct investigations. A detailed report summarizing images and comments will be submitted.
1. Objective and Realistic Grasp of Actual Conditions from a 'Consumer Perspective' by Approximately 300,000 People Nationwide
By having Impact Field's greatest strength, its nationwide network of approximately 300,000 staff (Media Crew), serve as investigators, large-scale investigations can be conducted speedily without regional or store bias. By having 'individual consumers' with diverse attributes investigate, the actual conditions from the customer's real perspective, which tend to be overlooked from the company's logic, are brought to light.
2. 'Problem-Solving-Oriented' Investigation Design Utilizing Field Marketing Expertise
Impact Field, which has supported sales floors for numerous manufacturers and retail companies through mystery shopping and merchandiser activities for many years, possesses abundant expertise in understanding 'what is happening on-site' and leading to improvements. We design investigation items that are directly linked to solving corporate challenges, such as whether headquarters' policies are being correctly executed on-site and whether there is a risk of damaging brand value, going beyond mere checklist creation.
3. Flexible Customization 'From Web to Physical Stores' According to Individual Issues
In addition to basic investigation items, it is also possible to check for discrepancies between website displays and physical store prices or service contents, and whether SNS influencer posts are appropriate, linking with the digital domain. The investigation content can be flexibly customized according to the characteristics of each industry and the individual challenges faced by customers, from the aesthetic and beauty industries to retail, F&B, and education.
Main Investigation Items (Example)
We will propose the optimal investigation plan by combining these items according to the customer's challenges.
Check regarding advantageous misleading representation
Are campaign prices and discounts stated on websites and flyers correctly applied in stores?