59-Year-Old Established Research Company Innovates 'Interview Norms' with AI. RJC Research Launches 'mirAI Interview' for Deep Customer and Employee Hearings
RJC Research has launched 'mirAI Interview,' a new service that combines AI with long-standing research expertise. This service enables deep, large-scale, and cost-effective listening to the deep psychology of customers and employees, addressing the challenges of traditional interview surveys.
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- 📰 Published: April 15, 2026 at 17:30
- 🔍 Collected: April 15, 2026 at 09:01
- 🤖 AI Analyzed: April 19, 2026 at 13:48 (100h 46m after Collected)
RJC Research Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yuki Fujimoto; hereinafter 'RJC Research'), a consolidated subsidiary of Impact Holdings Co., Ltd. and engaged in the marketing research business, has launched 'mirAI Interview,' a new service that fuses the latest AI technology with its long-standing research know-how. This service enables easy, deep, and large-scale listening to the 'deep psychology' of customers and employees.
**Development Background: Why is it necessary to listen 'deeply' to 'real voices' from 'everyone' now?**
In an era where customer needs are diversifying and employee values are changing, it is essential for companies to continue growing by sincerely listening to each individual's 'real voice' and utilizing it in service and organizational management. However, traditional interview surveys face structural challenges such as 'high costs,' 'complicated scheduling,' and 'limited sample sizes' due to the limited number of people a single researcher can handle. Furthermore, even with open-ended questions in web surveys, only superficial opinions are obtained, and it is difficult to reach the most important insight of 'why they felt that way.'
To solve these long-standing industry challenges, RJC Research, which has cultivated dialogue techniques for 'deeply extracting human insights' since its founding in 1967, has combined them with the latest AI. This has led to the development of 'mirAI Interview,' which achieves both 'the ease of surveys' and 'the depth of interviews,' making 'hearing from everyone' a reality.
**Three Innovative Values Provided by 'mirAI Interview'**
1. **[Depth] AI accompanies each individual and deeply explores true feelings**
A specially designed AI understands the research objectives and generates optimal questions in real-time based on the responses. Through dialogues such as 'Why did you think so?' and 'Please tell me specifically,' it carefully extracts deep psychological insights that cannot be obtained through surveys, such as 'the real reason for not buying' or 'hidden feelings for the organization.' A benefit of interacting with AI is that people can speak honestly about complexes or true feelings that might be difficult to express face-to-face, without psychological burden.
2. **[Speed/Ease] 24 hours a day, 365 days a year, anywhere. Delivery within 3 business days after response**
Respondents can answer anytime, 24 hours a day, via QR code or URL on their PC or smartphone. This ensures that 'fresh feelings' immediately after purchase or experience are not missed. We have achieved overwhelming speed, delivering full transcripts in as little as 3 business days and analysis reports in 5 business days after the final response is completed.
3. **[Scale/Cost] Realize qualitative research for thousands of people at 1/10 the cost of traditional methods**
Significant cost reductions are achieved compared to traditional depth interviews. Qualitative data collection for thousands of people, which was previously abandoned due to budget constraints, and 1-on-1 interviews with all employees can now be conducted at low cost and in a short period, contributing to the continuous accumulation of insights.
**Main Use Cases for 'mirAI Interview'**
* **Marketing/CX Promotion Departments:** For customer satisfaction surveys, product development hearings, and exit surveys. Dramatically enhances customer understanding, leading to service improvement and increased LTV.
* **HR/Management Planning Departments:** For employee engagement surveys and attitude surveys for all employees. Gathers individual true feelings, contributing to turnover prevention and organizational culture improvement.
* **Multi-store Companies (Store Operations/SV):** Directly collects feedback from store staff without the filter of supervisors. Objectively visualizes issues by area and store, enabling quick countermeasures.
**Future Outlook and Synergy with Impact Holdings Group**
Moving forward, we envision providing new marketing solutions that combine the Impact Holdings Group's strength of a nationwide network of 300,000 fieldworkers with 'mirAI Interview.' This will involve combining in-store promotional activities with subsequent deep psychological interviews. The Impact Holdings Group will continue to create innovative services that support corporate growth by fusing the power of real and digital.
**Service Pricing System**
Pricing varies depending on the conditions of the survey subjects (attributes, number, time constraints, and other survey-related conditions), but we offer plans that can meet diverse customer needs. We can provide estimates that include significant reductions from the costs of traditional interview surveys.
**Company Profile**
Company Name: RJC Research Co., Ltd.
Keywords:
**Development Background: Why is it necessary to listen 'deeply' to 'real voices' from 'everyone' now?**
In an era where customer needs are diversifying and employee values are changing, it is essential for companies to continue growing by sincerely listening to each individual's 'real voice' and utilizing it in service and organizational management. However, traditional interview surveys face structural challenges such as 'high costs,' 'complicated scheduling,' and 'limited sample sizes' due to the limited number of people a single researcher can handle. Furthermore, even with open-ended questions in web surveys, only superficial opinions are obtained, and it is difficult to reach the most important insight of 'why they felt that way.'
To solve these long-standing industry challenges, RJC Research, which has cultivated dialogue techniques for 'deeply extracting human insights' since its founding in 1967, has combined them with the latest AI. This has led to the development of 'mirAI Interview,' which achieves both 'the ease of surveys' and 'the depth of interviews,' making 'hearing from everyone' a reality.
**Three Innovative Values Provided by 'mirAI Interview'**
1. **[Depth] AI accompanies each individual and deeply explores true feelings**
A specially designed AI understands the research objectives and generates optimal questions in real-time based on the responses. Through dialogues such as 'Why did you think so?' and 'Please tell me specifically,' it carefully extracts deep psychological insights that cannot be obtained through surveys, such as 'the real reason for not buying' or 'hidden feelings for the organization.' A benefit of interacting with AI is that people can speak honestly about complexes or true feelings that might be difficult to express face-to-face, without psychological burden.
2. **[Speed/Ease] 24 hours a day, 365 days a year, anywhere. Delivery within 3 business days after response**
Respondents can answer anytime, 24 hours a day, via QR code or URL on their PC or smartphone. This ensures that 'fresh feelings' immediately after purchase or experience are not missed. We have achieved overwhelming speed, delivering full transcripts in as little as 3 business days and analysis reports in 5 business days after the final response is completed.
3. **[Scale/Cost] Realize qualitative research for thousands of people at 1/10 the cost of traditional methods**
Significant cost reductions are achieved compared to traditional depth interviews. Qualitative data collection for thousands of people, which was previously abandoned due to budget constraints, and 1-on-1 interviews with all employees can now be conducted at low cost and in a short period, contributing to the continuous accumulation of insights.
**Main Use Cases for 'mirAI Interview'**
* **Marketing/CX Promotion Departments:** For customer satisfaction surveys, product development hearings, and exit surveys. Dramatically enhances customer understanding, leading to service improvement and increased LTV.
* **HR/Management Planning Departments:** For employee engagement surveys and attitude surveys for all employees. Gathers individual true feelings, contributing to turnover prevention and organizational culture improvement.
* **Multi-store Companies (Store Operations/SV):** Directly collects feedback from store staff without the filter of supervisors. Objectively visualizes issues by area and store, enabling quick countermeasures.
**Future Outlook and Synergy with Impact Holdings Group**
Moving forward, we envision providing new marketing solutions that combine the Impact Holdings Group's strength of a nationwide network of 300,000 fieldworkers with 'mirAI Interview.' This will involve combining in-store promotional activities with subsequent deep psychological interviews. The Impact Holdings Group will continue to create innovative services that support corporate growth by fusing the power of real and digital.
**Service Pricing System**
Pricing varies depending on the conditions of the survey subjects (attributes, number, time constraints, and other survey-related conditions), but we offer plans that can meet diverse customer needs. We can provide estimates that include significant reductions from the costs of traditional interview surveys.
**Company Profile**
Company Name: RJC Research Co., Ltd.
Keywords: