Breaking Free from Outbound Dependence: Ururu's fondesk Automates High Conversion Inbound Sales Meetings

株式会社immedio (immedio Inc.) (Head Office: Shibuya-ku, Tokyo; Representative Director: Hideki Hamada; hereinafter referred to as immedio) is pleased to announce that its AI inside sales service, "immedio (Imedio)," which "automatically increases closing deals," has been implemented in "fondesk (Fondesk)," a telephone answering service provided by 株式会社うるる (Ururu Inc.) (Head Office: Chuo-ku, Tokyo; President & CEO: Tomoya Hoshi; hereinafter referred to as Ururu).

"fondesk" was exploring ways to strengthen its inbound strategy. After implementing immedio, they established a system where sales meetings automatically accumulate, even outside of business hours including after 6 PM, through improvements to their web customer service function and meeting reservation modal. They confirmed an average net increase of 5 sales meetings per month, achieving a transition to an inbound sales process that does not rely on outbound efforts. Looking ahead, they plan to enhance nurturing by utilizing the room function of immedio Box.

Background of immedio Implementation

"fondesk" had been growing primarily through organic acquisition, boosted by the spread of remote work. However, to further accelerate mid-to-long-term growth, they raised their targets, highlighting the challenge of "maximizing the number of sales meetings" for their next leap forward. As a countermeasure, they outsourced telemarketing, but only about one case per month resulted in a contract. Mr. Kakinuma stated, "The overall average conversion rate was low, and we stopped after a few months as it wasn't cost-effective." Furthermore, resources were diverted to handling low-conversion-rate inquiries, delaying immediate responses to hot leads and placing a significant mental burden on younger team members. "We knew that directly acquired appointments had the highest closing rate. We had been discussing internally about increasing inbound appointments," said Mr. Kakinuma.

Deciding Factor for Implementation

The trigger for learning about immedio was information that other companies were using it. Subsequently, an executive happened to attend an immedio sales pitch at an exhibition, which led to a shared understanding within the company and a full-scale review. For the implementation decision, they calculated the cost-effectiveness using immedio's ROI calculation sheet. They estimated the increase in sales meetings through conversion rate improvements based on website traffic, verified if it was cost-effective, and then obtained internal approval. Although they had tried similar functions with existing tools, issues such as a two-step form input structure and the inability to transfer personal information led to stagnant conversion rates. "Hearing that there was a pop-up after form submission and an information transfer function, I thought, 'Yes, that could work,'" said Mr. Kakinuma.

Results After Implementation

A major turning point after implementation was the improvement of the wording in the meeting reservation modal. By simplifying the explanatory text and lowering the barrier to reservation, the number of displayed opportunities increased from around 90 per month to over 150. Additionally, by changing the setting to use the "phone request function" in conjunction with schedule coordination, as advised during regular meetings with CS, they were able to schedule meetings on the same day in some cases. By placing pop-ups on the case study and pricing pages, they expanded touchpoints with potential customers who had not been approached before. Approximately 20% of the total meetings originated from reservations made after 6 PM, establishing a system where sales meetings accumulate even outside of business hours. Analysis of the trends in session numbers and conversion rates confirmed a net increase of 5 sales meetings per month on average, leading to the decision to continue with the service as "we confirmed it was cost-effective."

(From left) Yota Kinoshita, Sales Team, Customer Relations Section, fondesk Business Department, fondesk Business Division; Takashi Kakinuma, Manager, 1st Business Division.

NEXT immedio: Strengthening Nurturing by Fully Integrating immedio Box and Utilizing Dormant Content

Looking ahead, Mr. Kakinuma aims to strengthen the utilization of immedio Box and unify the company's scheduling tools into immedio. By leveraging immedio Box, they can utilize material tracking links, enabling more precise and timely approaches. "I believe things will change once success stories emerge within the company, so that's what we want to create first," said Mr. Kakinuma. Mr. Kinoshita envisions utilizing past co-hosted seminar videos and materials for their house list within the immedio Box room function as nurturing content. "If we can leverage seminars as assets and create summary pages with the room function to send out, we can approach our existing house list more effectively," said Mr. Kinoshita, looking towards expanding content utilization. immedio will continue to support "fondesk" as a partner in their ongoing efforts to systematize inbound processes and acquire sales meetings without making outbound calls.

Full case study here

Ururu Inc.

President & CEO: Tomoya Hoshi

Head Office Location: 3-12-1 Harumi, Chuo-ku, Tokyo KDX Harumi Building 9F

Business Activities: Development of CGS (Crowd Generated Service) such as the bid information express service "NJSS" and telephone answering service "fondesk," and BPO services.

Corporate Site: https://www.uluru.biz/

immedio Inc.

immedio provides "immedio," an AI inside sales service that "automatically increases closing deals," with the mission to "increase encounters that create the future."

People who love what they create and seek to change society with it. People looking for new challenges to build a better tomorrow. The encounters between such "creators" and "users" circulate new value in society. A world where such people can meet stress-free, at the right time.

A world where people can immerse themselves in imagining the future together, with consideration for each other. We will realize such a future with the power of imagination and technology.

Company Overview

Location: 1-19-9 Dogenzaka, Shibuya-ku, Tokyo First Akebono Building 4F Representative: Hideki Hamada, Representative Director Establishment Date: April 1, 2022 Business Activities: Provision of AI inside sales service immedio Service HP: https://www.immedio.io/

immedio

Automatically increases closing deals

AI Inside Sales

immedio Box

Increase sales meetings from hidden hot leads. House List Marketing

immedio Forms

Eliminate lost sales opportunities at exhibitions Exhibition Lead Efficiency

Other

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