Legalscape Achieves 4.5x Sales Negotiations. How a Lean Team x Web Engagement Mechanism Transformed Lead Acquisition
AI inside sales solution "immedio" has been adopted by legal research platform "Legalscape," resulting in a 4.5-fold increase in sales negotiations within one year. Legalscape, aiming for business growth without relying on increased headcount, utilized immedio's web engagement features to improve CVR by 3 times, balancing both quantity and quality of negotiations.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 16:16 (121h 45m after Collected)
We are pleased to announce that "immedio," an AI inside sales solution provided by immedio Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hideki Hamada; hereinafter "immedio"), which "increases successful sales negotiations," has been adopted by Legalscape Inc. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Itsuki Yagita; hereinafter "Legalscape"), which provides a legal research platform.
Legalscape, which develops a research platform specializing in legal practice, adopted immedio with the aim of achieving business growth "without relying on increasing personnel" and acquiring sales negotiations through a systematic approach. Before the adoption, there were only two channels on the website: document requests and trials, leading to missed opportunities with users in the consideration phase. However, by utilizing immedio's segmented web engagement function, CVR improved by 3 times. In addition, with the increase in inquiries accompanying business growth, the number of sales negotiations via immedio increased by 4.5 times in one year, successfully achieving both quantity and quality of sales negotiations while maintaining the closing rate.
Background of immedio's Adoption
The background to Legalscape's adoption of immedio was a clear awareness of issues regarding the growth model in the SaaS industry. The approach of accelerating recruitment after fundraising and increasing sales through personnel expansion carries the risk of being exposed in the form of layoffs when sales stagnate. The negative cycle of increasing staff even by lowering recruitment standards and generating leads solely to meet their workload is a reality that has been repeated in many workplaces. "We aim to create an organization that can grow its business with as few people as possible, utilizing mechanisms," says Mr. Kamiya. Under his leadership, Legalscape has centered its organizational design on establishing mechanisms that can generate sales negotiations without increasing personnel. immedio's characteristics, which are highly cost-effective and streamline sales negotiation acquisition, perfectly aligned with this policy.
Deciding Factors for Adoption
The adoption of immedio's segmented web engagement function was decided with unusual speed, just a few days after the proposal. As Mr. Kamiya states, "I judged that it would pay for itself quickly even with just a few more sales negotiations, so there was no hesitation." A simple calculation that clearly showed the return on investment for the cost prompted the immediate decision. For Mr. Kamiya, who had previously keenly felt the slowness of decision-making due to organizational fragmentation, the current system, where he holds the decision-making power and can maximize speed, has become indispensable for rapidly executing such measures.
Regarding the pop-up display for web engagement, care was taken to write clear copy and to avoid making users feel persistent by setting segmentations based on dwell time. After discussions with internal members, operations began with a design that does not impair the user experience.
Mr. Shunpo Kamiya, Manager, Business Development Division, Marketing/Inside Sales
Results After Adoption
Within one year of immedio's adoption, the number of sales negotiations via immedio increased by 4.5 times. For the segmented web engagement function, a 3-fold improvement was achieved based on CVR. While the proportion of total sales negotiations accounted for by immedio increased, the closing rate was also maintained, achieving both quantity and quality. Users gathering information during weekends, late nights, and early mornings are not missed, and these opportunities are converted into sales negotiations. The system naturally approaches users in the consideration phase on the website who have not yet reached the point of requesting documents or applying for trials. Mr. Kamiya states, "If we can efficiently create sales negotiations using a system, even a small number of people can achieve high productivity. I believe that immedio has enabled us to realize such a form." By stably supplying high-quality inbound leads, it also helps prevent unnecessary marketing cost decisions and contributes to maintaining the overall simplicity of sales operations.
NEXT immedio – Advanced Sales Negotiation Creation Corresponding to Market Expansion
Legalscape's future policy is to continuously expand its approach to professional fields other than lawyers, while refining the experience as a research platform. With the growth of the LegalTech market, the target audience is expected to broaden further, and the scope of immedio's contribution will also expand.
Recently, the system has been put in place to link data acquired by immedio's exit survey function to HubSpot, improving the accuracy of nurturing and re-engagement. User information acquired through web engagement is being incorporated into sales activities.
Legalscape, which develops a research platform specializing in legal practice, adopted immedio with the aim of achieving business growth "without relying on increasing personnel" and acquiring sales negotiations through a systematic approach. Before the adoption, there were only two channels on the website: document requests and trials, leading to missed opportunities with users in the consideration phase. However, by utilizing immedio's segmented web engagement function, CVR improved by 3 times. In addition, with the increase in inquiries accompanying business growth, the number of sales negotiations via immedio increased by 4.5 times in one year, successfully achieving both quantity and quality of sales negotiations while maintaining the closing rate.
Background of immedio's Adoption
The background to Legalscape's adoption of immedio was a clear awareness of issues regarding the growth model in the SaaS industry. The approach of accelerating recruitment after fundraising and increasing sales through personnel expansion carries the risk of being exposed in the form of layoffs when sales stagnate. The negative cycle of increasing staff even by lowering recruitment standards and generating leads solely to meet their workload is a reality that has been repeated in many workplaces. "We aim to create an organization that can grow its business with as few people as possible, utilizing mechanisms," says Mr. Kamiya. Under his leadership, Legalscape has centered its organizational design on establishing mechanisms that can generate sales negotiations without increasing personnel. immedio's characteristics, which are highly cost-effective and streamline sales negotiation acquisition, perfectly aligned with this policy.
Deciding Factors for Adoption
The adoption of immedio's segmented web engagement function was decided with unusual speed, just a few days after the proposal. As Mr. Kamiya states, "I judged that it would pay for itself quickly even with just a few more sales negotiations, so there was no hesitation." A simple calculation that clearly showed the return on investment for the cost prompted the immediate decision. For Mr. Kamiya, who had previously keenly felt the slowness of decision-making due to organizational fragmentation, the current system, where he holds the decision-making power and can maximize speed, has become indispensable for rapidly executing such measures.
Regarding the pop-up display for web engagement, care was taken to write clear copy and to avoid making users feel persistent by setting segmentations based on dwell time. After discussions with internal members, operations began with a design that does not impair the user experience.
Mr. Shunpo Kamiya, Manager, Business Development Division, Marketing/Inside Sales
Results After Adoption
Within one year of immedio's adoption, the number of sales negotiations via immedio increased by 4.5 times. For the segmented web engagement function, a 3-fold improvement was achieved based on CVR. While the proportion of total sales negotiations accounted for by immedio increased, the closing rate was also maintained, achieving both quantity and quality. Users gathering information during weekends, late nights, and early mornings are not missed, and these opportunities are converted into sales negotiations. The system naturally approaches users in the consideration phase on the website who have not yet reached the point of requesting documents or applying for trials. Mr. Kamiya states, "If we can efficiently create sales negotiations using a system, even a small number of people can achieve high productivity. I believe that immedio has enabled us to realize such a form." By stably supplying high-quality inbound leads, it also helps prevent unnecessary marketing cost decisions and contributes to maintaining the overall simplicity of sales operations.
NEXT immedio – Advanced Sales Negotiation Creation Corresponding to Market Expansion
Legalscape's future policy is to continuously expand its approach to professional fields other than lawyers, while refining the experience as a research platform. With the growth of the LegalTech market, the target audience is expected to broaden further, and the scope of immedio's contribution will also expand.
Recently, the system has been put in place to link data acquired by immedio's exit survey function to HubSpot, improving the accuracy of nurturing and re-engagement. User information acquired through web engagement is being incorporated into sales activities.