Don't just 'send' with MA. toBe marketing x immedio reveal next-generation marketing based on 'enthusiasm' in the AI era.

immedio Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hideki Hamada) will hold an offline seminar and networking event on April 16, 2026 (Thursday), together with toBe marketing Inc., on the theme of data utilization and automation to dramatically enhance the potential of MA. On the day of the event, Studyist Inc. will also be a guest speaker, sharing their actual initiatives and trial-and-error experiences in the field.

■ Does your scoring truly capture "customer enthusiasm"?

In B2B marketing, the introduction of MA tools such as Account Engagement (formerly Pardot) has become commonplace. However, many organizations face limitations due to insufficient data resolution, such as **"I can track opens and clicks, but I don't know their interest beyond that,"** or **"Sales rejects leads with high scores."**

Especially in recent AI utilization, the "quality and quantity of data" to accurately operate AI is the key to success. In this seminar, toBe marketing, with over 1,700 companies supported, and immedio will reveal the fastest scheme to acquire "one step further data" that MA alone could not achieve, and to generate business negotiations without relying on human effort.

■ Highlights of this seminar

Update MA operations to the "next generation"

• Graduation from "just sending"
  Explanation of the secret to personalized operations based on the "enthusiasm" of actions, not just "points" of attribute information.

• Data refinement by immedio
  Tech-touch methods that accelerate deal creation, such as quantifying document viewing status and displaying pop-ups at optimal timings.

• "Candid" presentation by a user company
  Studyist Inc., a company that has actually built the fastest deal acquisition scheme with Account Engagement x immedio, will present. They will talk about their trial and error in the field, operational ingenuity, and the reality of their strategy.

• Offline-only networking event

  In the latter half of the seminar, we will provide a space for speakers and participants to discuss the "behind-the-scenes of operations" that cannot be heard through a screen.

■ Event Overview

Event Name: Graduate from "waiting" nurturing! Next-generation marketing based on customer "enthusiasm" realized with Account Engagement x immedio
Date: April 16, 2026 (Thursday) 18:00-20:00
Format: Offline event (Tokyo)
Fee: Free (pre-registration required)
Speakers: Hideki Yahagi, Executive Officer, toBe marketing Inc.

　　　　Takanori Sato, Studyist Inc.
　　　　Hideki Hamada, Representative Director, immedio Inc.
Application URL:https://www.immedio.io/event/page-2545/

■ Recommended for those who:

• Have introduced Account Engagement but are not utilizing it beyond email distribution.

• Cannot see customer reactions after sending materials and are struggling with the timing of handing over to sales.

• Want to grasp the necessary data preparation for AI utilization and concrete operational images.

• Want to smooth the collaboration between marketing and sales and dramatically improve the deal conversion rate.

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