Relive the 'Likes' of Yesteryear with Your Present Self. Ginza Mitsukoshi's "Snoopy in Ginza 2026" Opens July 15 (Wed)

Ginza Mitsukoshi will host the annual popular event "Snoopy in Ginza 2026" from Wednesday, July 15, 2026, to Monday, August 3, 2026.

The theme is "DEAR BUDDY Always, Forever, With You."

Original art depicting Snoopy and his "buddy" friends will be featured alongside limited-edition products planned from Ginza Mitsukoshi's unique perspective, appearing throughout the store.

In recent years, there has been a growing trend of adults rediscovering and enjoying things they loved in childhood with their current values and sensibilities.

"Snoopy in Ginza 2026" offers an opportunity to reconnect with beloved characters from childhood, not just for nostalgia, but also to propose the joy of choosing items based on current preferences for quality, design, and usability.

From canned sweets and fashion accessories to lifestyle items, we present a special lineup for this summer only, where "the likes of yesteryear" lead to new excitement.

"Snoopy in Ginza 2026"

Venue: Ginza Mitsukoshi New Building 7F Event Hall / Main Building & New Building Various Floors

Period: Wednesday, July 15, 2026 - Monday, August 3, 2026 [New Building 7F Event Hall closes at 6:00 PM on the final day]

※ Mitsukoshi Isetan Online Store: Wednesday, July 1, 2026, 12:00 PM - Wednesday, August 5, 2026, 10:00 AM

"Snoopy in Ginza 2026"

Click here for details on product lineup, etc.

"Must-Collect" "Oshi-Kan" Sweets

Fun to look at, delicious to eat. Amidst the growing trend of "collecting cans" like cookie tins, a full lineup of limited-edition design cans that you'll want to collect is available.

<No Raisin Sandwich> Caramel Butter Sandwich Each ¥1,998

The popular "Caramel Butter Sandwich" appears at "Snoopy in Ginza 2026." This treat features a butter cream base with white chocolate and rich vanilla caramel sandwiched between fermented butter sablé cookies.

<No Raisin Sandwich> Caramel Butter Sandwich Each ¥1,998 ※ Limit of 3 per person per item

[New Building 7F Event Hall]

<HUMORGAN> Cookie Assortment Snoopy Can ¥4,320

A limited-edition design "Cookie Assortment Snoopy Can" filled with Snoopy and Woodstock shaped cookies. Its charm lies in its cute appearance and the can that can be enjoyed even after the cookies are gone.

<HUMORGAN> Cookie Assortment Snoopy Can ¥4,320

[New Building 7F Event Hall]

<BOUL'MICH> Baked Goods Assortment ¥1,540

A selection of popular baked goods packed in a limited-edition design can. Enjoy the different textures of financiers and cookies.

<BOUL'MICH> Baked Goods Assortment ¥1,540

[Main Building B2F Western Sweets] ※ Only on Wednesday, July 15 and Thursday, July 16, sold at Main Building B3F Fresh Marche.

Exclusive Limited Items Showcasing Ginza Mitsukoshi's Unique Perspective

Items born from Ginza Mitsukoshi's unique sensibility will be introduced. Filled with charm that can only be found here, including limited editions and special projects.

<ACE. Tokyo> Suitcase S Each ¥55,000

A new suitcase from <ACE. Tokyo>, perfect for a wide range of travel from domestic to international trips. It features a space-efficient square design and a front-opening specification for enhanced usability.

<ACE. Tokyo> Suitcase S Each ¥55,000

[Main Building 5F Travel Goods]

<KOTTY> Left: Silhouette S Tote Bag ¥14,300 Center: Silhouette M Tote Bag ¥15,400 Right: Silhouette Barrel Bag ¥16,500

Charming bags from <KOTTY> featuring Snoopy holding a bouquet in silhouette. With designs unique to this year and a rich variety of colors, these items will brighten your mood just by carrying them.

<KOTTY> Left: Silhouette S Tote Bag ¥14,300 Center: Silhouette M Tote Bag ¥15,400 Right: Silhouette Barrel Bag ¥16,500

[Main Building 3F GINZA STAGE]

※ In-store sales period: Wednesday, July 15 - Tuesday, July 21

※ Online store sales period: Until Tuesday, July 21, 8:00 PM

※ Orders placed on the online store will be made-to-order (scheduled for delivery from late October).

<ARITA PORCELAIN LAB> Small Plates Snoopy Set of 4 ¥11,000

A limited-edition Arita ware small plate set for Ginza Mitsukoshi, crafted by <ARITA PORCELAIN LAB>. An item that blends traditional techniques with modern lifestyles to adorn your dining table.

<ARITA PORCELAIN LAB> Small Plates Snoopy Set of 4 ¥11,000 ※ Limited to 100 sets (including in-store and EC)

[Main Building 7F Remix Style]

Limited Edition Items to Enjoy the Theme "DEAR BUDDY Always, Forever, With You."

Limited edition items featuring the original art are now available. Enjoy the special feeling unique to this year.

<NEW ERA> Cap Pouch Eco Bag Each ¥7,260

A cap pouch from <NEW ERA> inspired by the classic "59FIFTY®" cap. This playful design incorporates an eco-bag and can also be used as a keychain.

<NEW ERA> Cap Pouch Eco Bag Each ¥7,260

[New Building 7F Event Hall]

Plush Charm ¥3,960

A plush charm that perfectly embodies "DEAR BUDDY," with Snoopy hugging Woodstock tightly. Recommended as a souvenir of the event or as a gift.

Plush Charm ¥3,960

[New Building 7F Event Hall]

<TRICK HOLIC> Trunk Bag S (with tag) Each ¥7,920

A trunk bag from <TRICK HOLIC> based on the art from "Snoopy in Ginza 2026." This item features the unique texture of embroidery and the gentle expression of quilting.

<TRICK HOLIC> Trunk Bag S (with tag) Each ¥7,920

[New Building 7F Event Hall]

About "Peanuts"

The "Peanuts" characters and related intellectual property rights are owned by Peanuts Worldwide, with Sony Group holding 80% and the family of Charles M. Schulz holding 20%. Since their debut in the comic "Peanuts" in 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. In addition to the beloved Peanuts programs and specials on Apple TV, fans of all generations worldwide enjoy the "Peanuts" brand through a wide variety of products, amusement park attractions, cultural events, social media, and comics distributed across traditional print and digital media. Furthermore, "Peanuts" recently celebrated its 75th anniversary, undertaking unprecedented initiatives including global exhibitions, various activities, collaborations, and digital marketing campaigns.

Related URLs

・Snoopy Official Website Japan http://www.snoopy.co.jp/

・Snoopy Official Facebook Page Japan "Snoopy Japan" https://www.facebook.com/SnoopyJapan

・Snoopy Official X Account Japan "Snoopy Japan" https://x.com/snoopyjapan

・Snoopy NEWS Official X Account Japan "Snoopy News Japan" https://x.com/snoopy_jp_info

・Snoopy Official Instagram Account Japan "SNOOPY in Dailylife" https://www.instagram.com/snoopyindailylife

・Snoopy Official TikTok Account Japan "Snoopy and the Peanuts Gang [PEANUTS Official]" https://www.tiktok.com/@peanuts_jp

Request for Review of Published Manuscript

・When publishing, please confirm the manuscript in advance.

・Also, when using images provided by our company, please be sure to include the following credit.

© 2026 Peanuts Worldwide LLC (Abbreviated: © 2026 Peanuts)

・When publishing on a webpage, please include the following image containing the branding logo, copyright, and URL (www.snoopy.co.jp) in one location on the page. (Please download the image.)

※ All images are for illustrative purposes only.

※ All prices include tax.

※ Standard tax rate (10%) and reduced tax rate (8%) are mixed.

※ Please note that some items are limited in quantity and may be sold out.

※ The sales period for items handled at physical stores and the Mitsukoshi Isetan Online Store varies by product.

※ Information posted is subject to change or cancellation without notice due to various circumstances. Please understand this in advance. Please be sure to check the Ginza Mitsukoshi website in advance before visiting.

Snoopy in Ginza 2026

Sales operations and other details can also be confirmed here.