Mother's Day on Sunday, May 10th! How about enjoying 'freshly baked' cookies and muffins together? A collection of reward sweets to elevate your tea time: 'Cookies, Muffins, and Me.'

Isetan Shinjuku Store will hold 'Cookies, Muffins, and Me.' from May 7th (Thursday) to May 12th (Tuesday) at the B1F Food Collection of the main building, bringing together a diverse selection of cookies and muffins from 11 stores that are particular about their ingredients and production methods. Baked goods have been gaining popularity in recent years. Among them, cookies and muffins are classic 'reward sweets' chosen for both gifts and personal enjoyment due to their charming appearance and ease of portability. Mother's Day falls on Sunday, May 10th, during the event period. This year, why not give the gift of enjoying baked goods along with your feelings of gratitude? Whether for Mother's Day, solo time, or precious moments with loved ones, we offer six sweet and luxurious days to enjoy special 'reward sweets.' See Details A Gathering of Various 'Specialties'! Enjoy the Delicacies of Specialty Stores Various Cookies [NEW/Demonstration] Various Cookies from 550 yen A cookie specialty store from Kanazawa City, Ishikawa Prefecture. Their cookies, made with high-quality French flour, have a crispy exterior and a melt-in-your-mouth interior, offering a light yet satisfying texture despite their large size. Their unique flavors, made withこだわり (attention to detail) in the base dough using ingredients like whole sugarcane muscovado sugar and fermented butter, are popular. Kuromitsu Matcha Raw Muffin [NEW] Kuromitsu Matcha Raw Muffin 550 yen Japan's first raw muffin specialty store. Their raw muffins are characterized by a moist and chewy new texture that overturns conventional notions. They combine the deep flavor of Shizuoka-grown matcha with shiratama (mochi balls), anko (red bean paste), and kinako (roasted soybean flour). Enjoy with kuromitsu (brown sugar syrup) to your liking. Various Muffins [Demonstration] Various Muffins from 499 yen A rice flour baked goods specialty store. Their fluffy and crumbly muffins will change your perception of rice flour. They offer freshly baked gluten-free muffins made with Nara Prefecture's Hinohikari rice flour, Hokkaido butter, brown sugar, and domestic eggs. Sweet Temptation, A Feast of Cookies & Muffins Chocolate Banana Muffin, Caramel Nut Cookie Top left: Chocolate Banana Muffin 486 yen (1 piece) The popular chocolate banana muffin from last year returns with a renewed recipe. This moist and fluffy muffin combines perfectly ripe bananas and chocolate. Its elegant sweetness is perfect for snacks or breakfast. Bottom right: Caramel Nut Cookie 270 yen (1 piece) A caramel nut cookie with rich caramel and nuts on a crunchy, thick cookie. The rich, fragrant caramel and the flavor and texture of the nuts create an addictive taste. Salted Fermented Anko Butter Muffin 621 yen (1 piece) The dough, made with fermented butter characterized by its elegant aroma and milky richness, is perfectly matched with anko (red bean paste) made from low-sugar Tsubu-an from Hokkaido Tokachi, allowing you to enjoy the natural flavor of azuki beans. [Demonstration] Cookie Sandwich 4-piece Set 2,700 yen (8 pieces) A luxurious cookie sandwich set specially made by a patissier. Enjoy four flavors: Gorgonzola Ganache Sandwich, Matcha and Salt Ganache Sandwich, Raisin Butter Sandwich, and Hyuganatsu Verbena Butter Sandwich. Perfect for gifts or as a treat for yourself. Espresso Tiramisu Espresso Tiramisu 521 yen (1 piece) Espresso is kneaded into the muffin dough. Inside, you'll find espresso-soaked pain de mie cocoa and mascarpone, finished with cocoa. You can taste the moist sweetness of the muffin and the bittersweetness of the espresso. Enchanting Cookie Tins, Perfect for Gifts Gourmand Salé Assortment Gourmand Salé Assortment 4,251 yen (1 tin) Six carefully selected flavors: rich cheese, noble black truffle aroma, umami-rich dried tomatoes, fragrant fried onions, and spicy curry. These cookies, baked to bring out the natural saltiness and umami of the ingredients while suppressing sweetness, pair well with wine or beer.