[Isetan Mitsukoshi] Discovering the Unknown Charm of Local Products and Techniques Across Japan. 'think good' Spring 2026: 'Inheritance and Innovation of Culture / Co-creation with Local Communities'

There is still unknown value in this country. The Isetan Mitsukoshi Group will launch the 'think good' spring campaign, a sustainability initiative, in April 2026. Under the themes of 'Co-creation with Local Communities' connecting people and regions, and 'Inheritance and Innovation of Culture' connecting people and culture, this campaign will introduce the unique charms of various regions in Japan, including proud cultures, techniques, and local specialties. We will offer a wide range of items, from food to clothing, general goods, and lifestyle products, that let you feel the charm of the regions we want to preserve for the future, and items that lead to the inheritance of culture and techniques through people, creating encounters at our storefronts. Please enjoy a special spring at Isetan Mitsukoshi, where you can encounter the unseen value of regions through shopping at our stores. Isetan Shinjuku Store The Isetan Shinjuku store focuses on the two initiatives of 'Inheritance and Innovation of Culture' and 'Co-creation with Local Communities,' selecting and introducing a wide range of items from food to clothing, accessories, and lifestyle items. The Isetan Shinjuku store will deliver encounters that lead to the revitalization of not only Japan's but also the world's cultures, techniques, and regions. See Details Amarone della Valpolicella 11,000 yen (Red / Made in Italy / 750ml) Preserving Veneto's Traditional Production Methods A family-run maison that continues to protect regional traditions, faithfully following the traditional 'Appassimento' production method for Amarone and aging it in traditional large Slavonian oak barrels. To concentrate the fruit flavor, they not only carefully dry the grapes in the shade but also finely divide the barrel aging and bottle aging periods for each cuvée, taking time to age them, finishing them utilizing craftsmanship that cannot be expressed through mass production. On the other hand, to improve tradition, they are a producer who also incorporates 'innovations' to maintain stable quality, such as improving temperature/humidity control and the sorting process. Grand Cave Wine Promotion - April 8 (Wed) - April 14 (Tue), 2026 - Isetan Shinjuku Store Main Building 1st Basement Floor Grand Cave Nihombashi Mitsukoshi Main Store The Nihombashi Mitsukoshi Main Store selects and introduces a wide range of items that let you feel the charm of the regions we want to leave for the future. Sweets baked with local ingredients by a long-established Japanese confectionery shop, colorful shirts made of Yangliu weave, and items that have been loved for a long time.