To Understand "People": Back to the Origins of History and Psychology. Imajina Co., Ltd. Conducts Overseas Training in Hungary and Austria

Imajina Co., Ltd. conducted overseas training in Hungary and Austria from April 29 to May 6, 2026. As part of its corporate branding and organizational transformation support, the training aimed to deeply understand "what it means to be human" and "what an organization is" from historical and psychological perspectives.
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Imajina Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Yoshiki Sekino), which specializes in corporate branding and organizational transformation support, conducted overseas training in Hungary and Austria from April 29 to May 6, 2026, as part of its employee training program.

This training program, centered in Budapest, Hungary, and Vienna, Austria, involved visiting facilities related to human history, evolution, psychology, philosophy, and the history of war, implementing a multifaceted learning program to understand "what it means to be human" and "what an organization is." The knowledge gained locally will be applied to future corporate support, educational businesses, and organizational development.

## To Learn the Essence of "Motivating People," to Europe

Imajina has consistently focused on "creating organizations that maximize human potential," providing support for corporate philosophy penetration, human resource development, and inner branding.

However, the act of "motivating people" cannot be explained by mere skills or know-how.

Why do people have hope? Why do some people grow and others stagnate in the same environment? Why do people change their behavior in a group? And how does human nature change when placed in extreme conditions?

This overseas training was conducted to confront these questions head-on.

## Learning Human History and Evolution at the "Natural History Museum"

In Vienna, Austria, participants visited the Natural History Museum Vienna, one of the world's largest. Learning about the evolution of life, the origin of humanity, and the history of civilization formation provided an opportunity to re-examine "human existence" from a long historical perspective.

Precisely because we live in an era where AI and technology are evolving, "human understanding" paradoxically becomes more important.

At Imajina, we believe that a fundamental understanding of "how people perceive, how they feel, and how they act," rather than superficial skill education, is indispensable for future organizational development.

## Tracing the Origins of Psychology — Freud and Frankl

Furthermore, to trace the footsteps of Sigmund Freud, who laid the foundation of psychology and psychoanalysis, participants visited the Freud Museum. They deepened their learning about the psychological structures underlying human behavior, such as the unconscious, desires, emotions, and trauma.

In addition, they visited the memorial museum of Viktor Frankl, a psychiatrist and psychologist who continued to question the "meaning of life" even in extreme conditions. Even in the harsh environment of a concentration camp, people can survive by having a "meaning" — this philosophy deeply resonates with modern organizational management.

Imajina's support for "philosophy penetration" and "inner branding" is also not just about slogans, but about fostering a "meaning for work" within each employee.

## Learning the Horrors of "Organization" at the "House of Terror" in Hungary

In Budapest, Hungary, participants visited the House of Terror, which conveys the history of terror regimes under Nazi and Communist rule. There, the reality that an "organization" can both protect and destroy people was etched. An organization without philosophy. A group with stopped thinking. Management that has lost dialogue. What tragedies occur when these accumulate?

Through this training, all Imajina employees reaffirmed the weight of their "responsibility in organizational development."

## Towards a Company that Cultivates "Human Understanding," Not "Knowledge"

Today, it is no longer an era where companies can differentiate themselves solely through information and know-how. In an age where much knowledge is replaced by AI, what companies need is the "ability to understand people."

Through this overseas training, Imajina will deepen its human understanding from multifaceted perspectives such as history, psychology, philosophy, and anthropology, evolving into more fundamental organizational transformation support.

Moving forward, we will not merely provide training, but continue to pursue fundamental support for "maximizing human potential."

■ About Imajina Co., Ltd.

With the purpose of "creating a society where investing in human resources is commonplace," we provide corporate branding, organizational development, and human resource development support. We consistently support from philosophy design to on-site implementation, accompanying Japanese companies to elevate their value to global standards.

Company Name: Imajina Co., Ltd.

Location: Burex Kojimachi, 3-5-2 Kojimachi, Chiyoda-ku, Tokyo

Representative: Yoshiki Sekino, Representative Director and President

Official Website: https://www.imajina.com/