[June 27 Matsuyama] "First-class Technology, but People Don't Grow" - Imajina Holds Management Seminar to Address Organizational Contradictions in Ehime, a Manufacturing Prefecture

Imajina Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yoshiki Sekino) will hold an "Inner Branding Seminar for Business Owners" at the Ehime Prefectural Cultural Hall on Saturday, June 27, 2026.

Ehime Prefecture is a manufacturing prefecture boasting the highest industrial production in Shikoku, with shipbuilding, paper manufacturing, food processing, and citrus farming. Nevertheless, the outflow of the working-age population continues unabated, and business owners constantly voice concerns like, "We make good products, but young people don't stay." This seminar addresses the root cause of this contradiction as "employees not taking pride in their own company" and will reveal practical methods of "inner branding" that comprehensively solve recruitment, retention, and management training.

Apply for the June 27 Matsuyama Seminar

■ Problem Statement: Why are Ehime companies "not chosen"?

In Ehime Prefecture's manufacturing and agricultural corporations, numerous companies exist that are second to none in technology, quality, and history. However, in many of them, voices like these are heard:

"Employees cannot articulate their company's strengths."

"Managers cannot articulate the company's philosophy."

"Young employees leave within three years."

The problem is not "whether it's a good company." It's "whether that goodness has become a source of pride for the employees themselves."

According to a survey by the Ministry of Internal Affairs and Communications, Ehime Prefecture's working-age population (15-64 years old) has decreased by approximately 80,000 people over the past 10 years, with the outflow of young people to other prefectures being particularly severe. The way to change this structure is not through job advertisements or wage increases, but by building an organizational culture where employees can experience "the meaning of working here."

■ Why "Saturday Evening"? — That itself is a message.

This seminar is intentionally set for Saturday evening. The reason business owners would take time out of their weekend to come and learn is an expression of their urgency, saying, "We can't wait until Monday morning anymore." Imajina directly responds to that urgency.

Yoshiki Sekino, Representative of Imajina, who has supported over 3,000 organizational transformations, will fully disclose methods that are immediately applicable and tailored to the actual conditions of local Ehime companies.

■ Core of the Seminar: Preparing the "Foundation" before "Skills"

Imajina's conclusion, derived from supporting 3,000 companies, is clear:

"No matter how well systems are put in place, if the 'human foundation' of employees is not nurtured, the organization will not function."

This seminar will convey the following three points:

How to transform philosophy from "decoration" to "code of conduct": Concrete steps for managers to articulate the philosophy in their own words. Unveiling mechanisms to graduate from a philosophy that is "just pasted on the wall."

Cutting off the root cause of turnover with Leader EQ (Emotional Intelligence): The majority of reasons for leaving are "human relationships." By fostering emotional intelligence (EQ) in managers, organizations can shift from instruction-dependent to self-driven. The core of manager updates, taught directly by an author with cumulative sales of 600,000 copies.

Achieving the right person for the right job with the scientific diagnosis "OBPI" in partnership with the University of Cambridge, UK: Visualizing individuals with four unforgeable audit criteria and 12 psychological traits based on the Big Five. Breaking away from intuition-based HR to scientifically recruit, assign, and develop next-generation leaders.

■ Seminar Overview

Date: Saturday, June 27, 2026, 16:30-18:00 (Doors open 16:15)

Venue: Ehime Prefectural Cultural Hall, 2nd Floor, Meeting Room 1 (2-5-1 Dogomachi, Matsuyama City, Ehime Prefecture)

Participation Fee: Free (Pre-registration required)

Target Audience: Business owners, executives, HR managers, managers

Lecturer: Yoshiki Sekino (Representative Director and President, Imajina Co., Ltd.)

Details and Application: https://www.imajina.com/seminar/entry/6214

Participation Bonus: Free individual consultation by a specialized consultant (on philosophy permeation, recruitment, education, etc.)

■ Lecturer Profile

Yoshiki Sekino, Representative Director and President, Imajina Co., Ltd.

At age 15, he moved to the U.S. alone, and at 26, he established Imajina in New York. From his original experience that "companies successful globally are good at educating employees," he became a pioneer in introducing the concept of inner branding to Japan. He has supported over 3,000 organizational transformations to date.

His book series has sold over 600,000 copies cumulatively, and he has numerous works on the themes of organization, leadership, and branding, including his latest book, "Blueprint for Empathic Value." He was the first in Japan to introduce the psychological aptitude test "OBPI" in partnership with the Psychometrics Centre at the University of Cambridge, UK.

■ About Imajina Co., Ltd.

Based on the belief that "brands are created by the employees who work there," Imajina is a branding company that handles organizational transformation and human resource development centered on inner branding. With over 3,000 achievements in a wide range of industries and business types, including manufacturing, construction, medical, and local governments, it provides unique methods for permeating corporate philosophy throughout the company.

[Contact for this matter]

Contact Person: Minami Aoe
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