First in Japan: Partnering with the University of Cambridge. How can Imajina eliminate 'lies'? Full-scale introduction of 'OBPI', a psychological aptitude test for the AI era, to domestic companies begins!

Imajina Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yoshiki Sekino), a company specializing in corporate branding and organizational transformation, has been appointed as the official partner for the 'OBPI (Orpheus Business Personality Inventory)', the world's leading integrity assessment developed by Professor John Rust of the University of Cambridge Psychometrics Centre.

As conventional aptitude tests become a mere formality due to AI-generated answers and the spread of 'correct answers' on social media, Imajina will be the first in Japan to directly provide the wisdom of Cambridge to corporations. This goes beyond simple culture matching to present a new standard in recruitment: 'scientifically eliminating falsehoods and measuring resonance with corporate philosophy.'

Background: The 'Hollowing Out of Aptitude Tests' Eroding Japan's Hiring Landscape

Currently, the recruitment market allows candidates to perfectly 'act out' the ideal persona a company seeks, thanks to test prep books and AI. Consequently, an endless stream of companies suffers hiring mistake losses amounting to several million yen per person when 'misalignment with philosophy' or 'lack of integrity' is revealed after joining.

OBPI, introduced by Imajina, was created to break through this 'hiring deception.'

The Core of the Matter: Why OBPI is Called the 'Ultimate Lie Detector'

OBPI is based on the scientifically most reliable 'Big Five' theory, perfected by Professor John Rust, a global authority in psychometrics (psychological statistics), over 40 years of research.

1. **【No Room for Lies】 Four 'Audit Scales' to Completely Identify Deception**

It extracts response inconsistencies statistically, not through physical monitoring.

- **Faking Good:** Detects intentional distortion to 'make oneself look better.' - **Inconsistency:** Identifies AI-generated answers or inconsistent 'impersonators.' - **Faking Bad / Inattention:** Ensures data reliability by eliminating careless answers or skipped questions.

2. **【Changing the Questions】 Transforming Interviews from 'Chats' to 'Scientific Verification'**

Imajina doesn't just provide OBPI results. Based on the scores, it offers 'specific question proposals to confirm the candidate's traits.'

- If 'Responsibility' scores low, what kind of episodes should be delved into? - If 'Originality' is high, which position would allow for the best performance?

It guides interviewers to 'optimal placements' and 'effective questions' that maximize individual traits, without relying on their intuition or experience.

3. **【Resonance of Philosophy】 Measuring 'Soul' Alignment, Not Just Skills**

Imajina has a history of supporting inner branding for many companies. By cross-referencing OBPI's 'Integrity Scales' (such as conscientiousness, diligence, loyalty) with a company's 'philosophy,' it can accurately identify individuals who have the potential to become 'brand embodiments' that support the organization's core.

### Comment from Yoshiki Sekino, CEO of Imajina Inc.

'Hiring in Japan is still swayed by 'first impressions' and 'doctored resumes.' But it is 'people' who build a brand. The measure of integrity, proven by Cambridge, is the absolute foundation for giving shape to a company's philosophy. With OBPI, we will transform recruitment from 'luck' to 'science' and support the true growth of Japanese companies.'

OBPI Overview

- Developer: Professor John Rust (Former Director, The Psychometrics Centre, University of Cambridge) - Features: 16 personality & integrity scales + 4 audit scales - Applications: New graduate and mid-career hiring, promotion to management, optimal job placement, organizational risk diagnosis

About Imajina Inc.

With the motto 'Brands start with people,' the company has supported the branding of over 3,000 companies. As a leader in inner branding that strengthens recruitment power by instilling management's vision in employees, it promotes organizational transformation utilizing psychometrics (psychological statistics).

### For Inquiries Regarding This Matter:

Contact: Minami Aoe TEL: 03-3511-5525 FAX: 03-3511-8228 MAIL: info@imajina.com

Keywords: Human Capital Investment, Inner Branding, Talent Acquisition, Human Resource Development, Philosophy Permeation, Leadership, Psychological Traits, Aptitude Test, University of Cambridge, Organizational Strengthening