[First in Japan] Partnership with Cambridge University. Why can Imajina eliminate 'lies'? Full-scale domestic launch of 'OBPI', a psychological aptitude test for the AI era!

Imajina, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yoshiki Sekino), which handles corporate branding and organizational transformation, has become an official partner for 'OBPI (Orpheus Business Personality Inventory),' the world's premier integrity assessment developed by Professor John Rust of the Psychometrics Centre at the University of Cambridge.

As traditional aptitude tests become obsolete due to AI-generated answers and the spread of 'correct answers' on social media, Imajina is providing Cambridge's wisdom directly to companies for the first time in Japan. Going beyond mere cultural matching, this presents a new standard for hiring that 'scientifically eliminates lies and measures resonance with corporate philosophy.'

Background: 'Obsolescence of Aptitude Tests' Undermining Japan's Hiring Scene Currently, in the job market, 'prep books' and 'AI' make it possible for candidates to perfectly play the 'ideal persona' sought by companies. As a result, companies continue to suffer hiring mismatch losses amounting to millions of yen per person when 'lack of alignment with philosophy' and 'lack of integrity' are exposed after joining the company.

The OBPI introduced by Imajina was born to break through this 'deception in hiring.'

Core of the Matter: Why OBPI is Called the 'Ultimate Lie Detector' OBPI is based on the scientifically most reliable 'Big Five theory,' perfected through more than 40 years of research by Professor John Rust, a global authority on psychometrics.

1. [No Lies Allowed] Completely Identifying Fraud with 4 'Audit Scales' Instead of physical monitoring, it statistically extracts inconsistencies in answers. - Faking Good: Detects intentional distortion to 'make oneself look better.' - Contradiction: Identifies AI-generated answers or inconsistent 'stand-ins.' - Self-Deprecation/Carelessness: Eliminates careless answers or skipping questions to ensure data reliability.

2. [Changing the Questions] From 'Chatter' to 'Scientific Verification' in Interviews Imajina does not stop at just producing results with OBPI. Based on the scores, it provides 'specific question proposals to confirm the characteristics' of the candidate. - If 'sense of responsibility' is low, what kind of anecdotes should be explored deeply? - If 'originality' is high, which position will yield the best performance? Without relying on the interviewer's intuition or experience, it derives 'optimal placement' and 'effective questions' that maximize individual characteristics.

3. [Resonance of Philosophy] Measuring the Synchronization of 'Soul', Not Skills Imajina has supported the inner branding of many companies so far. The OBPI's 'Integrity Scale (honesty, diligence, loyalty, etc.)'...