IMAGICA Entertainment Media Services and Unique X Sign Long-Term Partnership Agreement for Cinema Advertising and Theater Operations Transformation in Japan

IMAGICA Entertainment Media Services, a group company of IMAGICA GROUP (Headquarters: Minato-ku, Tokyo; Representative Director, President, Group CEO: Shunjiro Nagase), which globally provides one-stop services from video planning and production to editing, distribution, and circulation, and develops video technology services that securely and seamlessly connect video production and content distribution, has formally signed a long-term partnership agreement with Unique Digital Limited (Unique X), a leading provider of digital cinema software solutions. This agreement further develops their partnership regarding the provision of innovative software solutions in the Japanese market.

This partnership aims to transform and develop the cinema advertising business in Japan, offering new value in efficiency, optimization, and revenue generation to operators involved in the cinema advertising supply chain (film exhibitors, advertising agencies, advertisers). Based on this agreement, IMAGICA Entertainment Media Services will officially begin providing Unique X's advanced digital cinema-related solutions to the domestic market.

Firstly, they will leverage Unique X's "AdvertisingAccord (AA)" cinema ad management system, which boasts 1.2 billion annual delivery records worldwide, and its programmatic sales module, to support the maximization of advertising revenue for Japanese theaters. Additionally, IMAGICA Entertainment Media Services will introduce and support the operation of a wide range of solutions, including "Rosetta Bridge TMS" (Theater Management System) for streamlining theater operations and "RosettaNet" for centrally managing multiple theater management systems.

IMAGICA Entertainment Media Services has, over many years, developed and evolved services and technologies for delivering feature films, trailers, cinema ads, and intermission content to theaters, adapting as screening media transitioned from film to digital files. In recent years, they have established an environment for IP transmission of video content to major domestic theaters, enabling safer, more timely, and flexible programming management services.

Through this long-term partnership agreement, IMAGICA Entertainment Media Services will add Unique X's superior technology to its service offerings, providing higher added value to those involved in the film exhibition business and contributing to the further growth of the entire industry. Unique X also positions this agreement as a significant milestone for its full-scale entry into the Japanese market and anticipates business expansion leveraging IMAGICA Entertainment Media Services' market insights.

This formal agreement will further strengthen the cooperation between the two companies. By deeply integrating IMAGICA Entertainment Media Services' accumulated domestic market knowledge with Unique X's world-leading technology, they will accelerate the pursuit of new efficiencies and the creation of revenue streams in the Japanese film industry.

About Unique Digital Limited (Unique X)

Unique Digital Limited (Unique X) was founded in 1997 in Bergen, Norway, and specializes in software development, sales, and service provision for the film exhibition industry. It currently operates in 100 countries, offering products and services to film exhibitors/distributors and cinema advertising agencies.

One of its main services, the "AdvertisingAccord (AA)" cinema ad management system, currently supports 1.2 billion ad slots annually across 31 regions and 48,500 screens worldwide, transforming cinema advertising and theater operations. Other digital cinema-related solutions include "Rosetta Bridge TMS" (Theater Management System), "RosettaNet," and "SmartTrailering." Based on this long-term partnership agreement, IMAGICA Entertainment Media Services will provide these solutions to the domestic market.