Concluded a Long-Term Partnership Agreement with Unique X to Transform Cinema Advertising and Theater Operations in the Japanese Market
IMAGICA Entertainment Media Services partnered with UK-based Unique X to introduce world-standard digital cinema solutions like 'AdvertisingAccord' to Japan, aiming to maximize ad revenues and streamline theater operations.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:31
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:08 (147h 32m after Collected)
IMAGICA Entertainment Media Services Inc. (Headquarters: Minato-ku, Tokyo, President: Masashi Aota), a group company of IMAGICA GROUP Inc. (Headquarters: Minato-ku, Tokyo, President and Representative Director, Group CEO: Shunjiro Nagase)—which globally delivers one-stop services from video planning, production, and editing to distribution and circulation—has officially concluded a long-term partnership agreement with Unique Digital Limited (hereinafter 'Unique X'), a leading provider of digital cinema software solutions, further developing their partnership to provide innovative software solutions in the Japanese market.
This partnership aims to transform and develop the cinema advertising business in Japan, providing new value in the form of efficiency, optimization, and monetization to operators involved in the cinema ad supply chain (movie exhibitors, ad agencies, advertisers, etc.). Under this agreement, IMAGICA Entertainment Media Services will fully commence offering Unique X's advanced digital cinema-related solutions to the domestic market.
First, by utilizing Unique X's cinema ad management system 'AdvertisingAccord (AA)'—which has a track record of delivering 1.2 billion ads annually worldwide—and its programmatic sales module, we will support the maximization of advertising revenue for Japanese theaters. In addition, we will support the introduction and operation of a wide range of solutions, including 'Rosetta Bridge TMS (Theater Management System)' which realizes efficient theater operations, and 'RosettaNet' which enables centralized management of Theater Management Systems across multiple theaters.
As projection media shifted from film to digital files, IMAGICA Entertainment Media Services has developed and evolved services and technologies to deliver main features, trailers, cinema ads, and intermission content to theaters over many years. In recent years, we have established an environment for IP transmission of video content to major domestic theaters, realizing a delivery service that enables safer, timelier, and flexible scheduling management.
Through this long-term partnership agreement, IMAGICA Entertainment Media Services will add Unique X's excellent technology to its service menu, providing higher added value to everyone involved in the movie exhibition business and contributing to the further growth of the entire industry. Unique X also positions this agreement as an important milestone in its full-scale entry into the Japanese market and expects business expansion backed by IMAGICA Entertainment Media Services' market expertise.
With this official agreement, the cooperative system between the two companies will become even stronger. By deeply integrating the expertise IMAGICA Entertainment Media Services has cultivated in the domestic market with the world's most advanced technology held by Unique X, we will accelerate the pursuit of new efficiencies and the creation of revenue streams in the Japanese movie industry.
About Unique Digital Limited (Unique X)
Unique Digital Limited (Unique X) was founded in Bergen, Norway, in 1997, and is a company that develops, sells, and provides software and services specialized for the movie exhibition industry. It currently operates in 100 countries worldwide, providing products and services to movie exhibition/distribution companies and cinema ad agencies.
One of its main services, the cinema ad management system 'AdvertisingAccord (AA)', currently supports 1.2 billion ad slots annually across 31 regions and 48,500 screens worldwide, bringing transformation to cinema advertising and theater operations. In addition, as digital cinema-related solutions, they offer 'Rosetta Bridge TMS', 'RosettaNet', 'SmartTrailering', etc. IMAGICA Entertainment Media Services will provide these solutions to the domestic market based on this long-term partnership agreement.
Unique X: https://uniquex.com/
Comprehensive Service Inquiry Form
For inquiries regarding this event, please...
This partnership aims to transform and develop the cinema advertising business in Japan, providing new value in the form of efficiency, optimization, and monetization to operators involved in the cinema ad supply chain (movie exhibitors, ad agencies, advertisers, etc.). Under this agreement, IMAGICA Entertainment Media Services will fully commence offering Unique X's advanced digital cinema-related solutions to the domestic market.
First, by utilizing Unique X's cinema ad management system 'AdvertisingAccord (AA)'—which has a track record of delivering 1.2 billion ads annually worldwide—and its programmatic sales module, we will support the maximization of advertising revenue for Japanese theaters. In addition, we will support the introduction and operation of a wide range of solutions, including 'Rosetta Bridge TMS (Theater Management System)' which realizes efficient theater operations, and 'RosettaNet' which enables centralized management of Theater Management Systems across multiple theaters.
As projection media shifted from film to digital files, IMAGICA Entertainment Media Services has developed and evolved services and technologies to deliver main features, trailers, cinema ads, and intermission content to theaters over many years. In recent years, we have established an environment for IP transmission of video content to major domestic theaters, realizing a delivery service that enables safer, timelier, and flexible scheduling management.
Through this long-term partnership agreement, IMAGICA Entertainment Media Services will add Unique X's excellent technology to its service menu, providing higher added value to everyone involved in the movie exhibition business and contributing to the further growth of the entire industry. Unique X also positions this agreement as an important milestone in its full-scale entry into the Japanese market and expects business expansion backed by IMAGICA Entertainment Media Services' market expertise.
With this official agreement, the cooperative system between the two companies will become even stronger. By deeply integrating the expertise IMAGICA Entertainment Media Services has cultivated in the domestic market with the world's most advanced technology held by Unique X, we will accelerate the pursuit of new efficiencies and the creation of revenue streams in the Japanese movie industry.
About Unique Digital Limited (Unique X)
Unique Digital Limited (Unique X) was founded in Bergen, Norway, in 1997, and is a company that develops, sells, and provides software and services specialized for the movie exhibition industry. It currently operates in 100 countries worldwide, providing products and services to movie exhibition/distribution companies and cinema ad agencies.
One of its main services, the cinema ad management system 'AdvertisingAccord (AA)', currently supports 1.2 billion ad slots annually across 31 regions and 48,500 screens worldwide, bringing transformation to cinema advertising and theater operations. In addition, as digital cinema-related solutions, they offer 'Rosetta Bridge TMS', 'RosettaNet', 'SmartTrailering', etc. IMAGICA Entertainment Media Services will provide these solutions to the domestic market based on this long-term partnership agreement.
Unique X: https://uniquex.com/
Comprehensive Service Inquiry Form
For inquiries regarding this event, please...