IMADEYA Launches Recruitment for "IMADEYA Official Ambassador" to Share "Alcohol is Interesting" Together!

IMADEYA Co., Ltd. (Location: Nitona-cho, Chuo-ku, Chiba City, Representative Director: Shuichi Ogura, hereinafter referred to as "our company"), which operates the liquor select shop "IMADEYA" with its main store in Chiba and branches in GINZA SIX, Kinshicho PARCO, Chiba Ekina-ka, Kiyosumi Shirakawa, Karuizawa, and Matsuzakaya Nagoya, will begin accepting applications for the "IMADEYA Official Ambassador" program to promote new ways to enjoy alcohol, starting Wednesday, July 1, 2026.

In recent years, as the number of people, particularly young people, who choose not to drink alcohol (sober curious) increases, attitudes towards alcohol are changing. Against this backdrop, our company aims to propose a rich lifestyle where people can enjoy alcohol in their own way, both at home and out, based on the keyword "Alcohol is Interesting."

By broadly recruiting co-creation partners who can share the "fun of drinking" from their daily lives, not just their knowledge, we aim to expand the base of people who enjoy alcohol and further revitalize a rich drinking culture.

Background of Recruitment: Diversifying Lifestyles and the Value of "Alcohol is Interesting" That We Want to Convey Now

The market environment surrounding alcohol is undergoing a major transformation, with an increasing number of generations choosing not to drink. However, we believe that alcohol has the "power to connect people" and is a "culture that enriches daily life."

We want to increase the number of people who interact with alcohol more freely and more enjoyably, by removing the barriers and perceptions such as "you need specialized knowledge to talk about it" or "concerns about the burden on the body." This ambassador program was launched with the desire for people to enjoy alcohol more at their dining tables and in restaurants.

Connecting "Fun" Not Just "Knowledge." Applications Accepted Regardless of Genre

We are looking for individuals who "like spaces and times with alcohol" and "have their own enjoyable ways of drinking," and who embrace the value that "Alcohol is Interesting."

We do not mind the main genre of their content, whether it be lifestyle, culture, food, or art. We also expect to connect with diverse creators who can present the appeal of alcohol to the world as UGC (User Generated Content) from multiple perspectives on Instagram and X (formerly Twitter).

IMADEYA Official Ambassador Recruitment Overview

【Activities】

・ Product introductions on Instagram and X

・ Participation in events and promotions, cooperation in content creation

【Application Requirements】

1. Must be an individual or group (including companies and restaurants) residing in Japan who supports IMADEYA's activities.

2. Must be 20 years of age or older.

3. Must have a positive view of IMADEYA and the products and services handled by IMADEYA.

4. Must consistently follow the official IMADEYA Instagram account (@imadeya_official) or the official IMADEYA X account (@imadeya_tenpo).

5. Your Instagram or X account, which you manage, must always be in "public" status.

6. Must be able to communicate via DM on Instagram or X.

7. Must not be engaged in any other alcohol-related ambassador activities, excluding IMADEYA, during the term of office. Must not be in violation of the terms of any previously accepted ambassador contracts.

【How to Apply】

1 Follow @imadeya_official on Instagram / @imadeya_tenpo on X

2 Like the recruitment announcement post (for X, like and repost)

3 Enter through the "Application Form"

【Application Period】

Wednesday, July 1, 2026 - Monday, August 3, 2026

Ambassador notifications will be sent via DM from the official IMADEYA Instagram/X accounts. (Scheduled for mid-August 2026)

【Notes】

・ Please apply through the dedicated form.

・ Please be sure to specify any allergens in the ingredients on the application form, as some products contain allergens.

・ The content of this campaign may be changed due to unavoidable circumstances.

・ This campaign is unrelated to Meta's Instagram or X Corp. Japan Co., Ltd. X.

・ If we do not receive a reply by Friday, August 28, 2026, after the winner notification, the selection may be invalidated.

・ We will not send any DMs other than for winning notifications, so please be aware of DMs from fake accounts other than our official accounts.

About IMADEYA Co., Ltd.

With the keyword "Alcohol is Interesting," we operate 7 stores primarily in Chiba and Tokyo, as well as an ONLINE STORE. We have business dealings with over 7,000 restaurants nationwide. We are a liquor store that handles approximately 200 sake breweries, about 80 Japanese wineries, about 60 shochu breweries, as well as overseas wines from around the world, acting as "merchants who convey the charm of alcohol to the present and connect it to the future."

IMADEYA Corporate Site

IMADEYA Official Instagram