Good Products, More Affordable. ISETAN MITSUKOSHI THE FOOD Revises Prices for 30 Items

MI Food Style Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Ryuichi Amemiya), a group company of Mitsukoshi Isetan Holdings Ltd. and operator of 21 supermarkets (Queens Isetan) mainly in the Tokyo metropolitan area, will sequentially revise prices for 30 items of its private brand "ISETAN MITSUKOSHI THE FOOD" to be more affordable, starting from May 2026.

By reviewing raw materials and logistics and improving sales efficiency, the company will reduce prices for essential daily staples by up to 40 yen while maintaining quality. At stores, POP displays marked "Prices Reviewed!" will be a landmark.

Examples of ISETAN MITSUKOSHI THE FOOD target products (main unit price)

■ From May 1, 2026 (Friday) ~ (18 items)

・Domestic Soybean Grilled Tofu 300g: 178 yen → 138 yen (40 yen discount)

・Gunma White Eggs 10 pieces: 378 yen → 358 yen (20 yen discount)

・Kyushu Soybean Tofu (Silken/Firm) 175g x 2: 218 yen each → 178 yen each (40 yen discount each)

・Hokkaido Kitahonami Udon various: 158 yen each → 138 yen each (20 yen discount each)

・Dairy Milk 1000ml: 258 yen → 238 yen (20 yen discount)

■ Scheduled from June 1, 2026 (Monday) ~ (12 items)

・Brown Rice & Hatomugi Blend Barley Tea 500ml: 120 yen → 88 yen (32 yen discount)

・3 Types of Tea Leaf Blend Unsweetened Black Tea 500ml: 120 yen → 88 yen (32 yen discount)

・Rooibos & Muscat 500ml: 140 yen → 108 yen (32 yen discount)

*Some department store shops are not eligible for certain products.

【About ISETAN MITSUKOSHI THE FOOD】

This is a private brand born from seriously facing customers' daily "food" and responding to their curiosity about food. We value the producers' feelings, our perspective on food culture, and the careful selection of ingredients and manufacturing methods, introducing products we want to pass on to the future and products that meet the diverse "now" of our customers.

【Customer inquiries regarding products】

Queens Isetan Customer Service: 0120-781-387 (10:00 AM - 6:00 PM)

*Excluding Saturdays, Sundays, and public holidays

【Inquiries regarding OEM business】

URL: https://www.im-food.co.jp/customer/oem/

【About Queens Isetan】

Queens Isetan is a high-quality food supermarket. It offers a wide range of convenient and easy-to-use products, primarily focusing on highly original private brands. It provides products and services tailored to various customers throughout the day, currently operating 21 stores in the Tokyo metropolitan area.

【About MI Food Style】

MI Food Style Co., Ltd. was established in 2018 to take over the supermarket business and food manufacturing/processing wholesale business cultivated by Mitsukoshi Isetan Food Service Co., Ltd., and to further grow into a business loved by customers in the region. We will propose "rich lifestyles" and provide "valuable experiences" through dietary life.

Location: Knowledge Park Ochiai Building 3F, 2-18-20 Nishi-Ochiai, Shinjuku-ku, Tokyo

Capital: 100 million yen

Representative Director and President: Ryuichi Amemiya

Business Description: Supermarket operation, department store in-store operation, food manufacturing, OEM business, vendor business

URL: https://www.im-food.co.jp/

*Information is current as of May 8, 2026.